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5 Mn Indians Will Be Trained in Digital Skills by 2021: Facebook

Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

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Facebook, India, Fake News, Hate Speech, Russia, digital
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

To help small businesses in India reach the global economy, Facebook is planning to train five million people with digital skills in three years, a top company executive said here on Saturday.

With ten ongoing programmes, Facebook has already trained one million people across 150 cities and 48,000 villages with support from 50 partners, the social networking giant said on the inaugural day of the two-day Facebook Community Boost programme aimed at helping small businesses gain digital marketing skills.

“We have a very strong framework of partnership with local partners and state governments,” Ankhi Das, Public Policy Director, India, South and Central Asia, told reporters here, adding that the company also works closely with the Ministry of Skill Development And Entrepreneurship on digital training.

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

“We are very excited that our programmes such as BoostYourBusiness, SheMeansBusiness, that are run in partnership with State and Central Government, civil society and private institutions, focus on facilitating economic transformation and mainstreaming of small businesses at the grassroots level into the formal economy,” she added.

The Facebook training programmes entail simple lessons that help to build a digital presence, avoiding expensive fees for creating and hosting websites, tap into the growing mobile economy, gain market access by learning to market their products to more than two billion people globally who use Facebook, increase awareness about their products and services.

The training programmes for India will also help people learn how to utilise Facebook-owned photo-sharing platform Instagram, Das said.

The training modules for these businesses in digital marketing and online safety developed by Facebook are available in 14 local languages.

Facebook said its programmes reached 29 states in India, including Uttar Pradesh, Karnataka, Punjab, Maharashtra, Gujarat, Arunachal Pradesh, Assam, Odisha and Rajasthan among others.

Social Media, digital
This photo taken March 22, 2018, shows apps for WhatsApp, Facebook, Instagram and other social networks on a smartphone. VOA

In addition, Facebook jobs product enables businesses to post job listings and empowers youth to find jobs even in remote geographies.

“More than 80 per cent of SMBs (small and midsize businesses) on Facebook say they have increased sales because of the platform and access to global and local market,” Das said, citing the findings of a recent survey.

The results showed that over 70 per ccent of SMBs on the social networking platform built their business on Facebook.

“All these facts encourage us to look at training five million people and entrepreneurs in much needed digital skills by the year 2021,” she added.

When asked how Facebook would prevent businesses from making fraudulent or exaggerated claims on the platform, Das said that Facebook would take action when somebody reports the matter.

Facebook, India, Fake News, Hate Speech, Russia, Sheryl Sandberg, digital
This photo shows a Facebook app icon on a smartphone in New York. VOA

“Moreover, customers should examine the veracity of the claims made on Facebook. Unlike in other e-commerce platform, real transactions do not happen on Facebook,” she said, adding that the platform is primarily being used for increasing product awareness.

When it comes to dealing with misinformation on the platform, Facebook primarily relies on the “credible violence” yardstick, meaning that it would remove the content when its reviewers determine that the content has the potential to cause harm to individuals, she said.

Also Read: As Facebook Faces More Criticism, All Eyes Focus on COO Sheryl Sandberg

On concerns of businesses generating fake like or page views, Das said that Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

In the last two quarters, Facebook has removed more than 1.5 billion fake accounts, Facebook CEO Mark Zuckerberg said in a note last week. (IANS)

Next Story

Developers Can Now Start Building Hindi Skills for Alexa in India

Right now, Alexa can understand some Hinglish commands but these are few and far between

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Alexa, Amazon, Virtual Assistant
Amazon Echo led the Indian smart speakers market with 59 per cent share in 2018 (Representational image). Pixabay

Amazon on Tuesday announced that developers can now start building Alexa skills for customers in India with the new Hindi voice model available in Alexa Skills Kit (ASK).

Developers would get a headstart and submit skills for certification as the company prepare to offer engaging experiences for Alexa users in one of the most spoken languages in the country, the company said in a statement.

Commercial hardware manufacturers who want to develop Alexa Built-in products for Hindi-speaking customers in India can request early access to the invite-only Alexa Voice Service (AVS) developer preview.

The Alexa Skills Kit (ASK) is a collection of free, self-service APIs and tools that make it fast and easy for developers to create skills, or capabilities, for Alexa.

Amazon last year launched a new category of skill called “Cleo” that enables customers in India help Alexa learn Hindi and other languages. The idea was to improve Alexa’s language model and help her gradually speak in local languages.

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The lawsuit alleges Amazon of saving ‘voice prints’ of millions of children by unlawfully recording their conversations around Alexa-enabled smart devices. Pixabay

Apart from Hindi, users can respond to Alexa’s English statements in Tamil, Marathi, Kannada, Bengali, Telugu, Gujarati and other regional languages.

Alexa is currently available in over 80 countries and speaks more than 14 language variants.

One can sign up for the first webinar on Hindi skill building scheduled on July 24. Developers in India who have their Hindi-language skill certified for publication in India before July 31 would receive exclusive early bird Alexa merchandise.

Also Read: How to Speed up Torrent? Find it out Here

Rohit Prasad, Vice President and Head Scientist for Alexa, told IANS recently that the company is working on infusing regional languages capabilities in Alexa for the Indian market but these are early days.

Right now, Alexa can understand some Hinglish commands but these are few and far between. (IANS)