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5 Mn Indians Will Be Trained in Digital Skills by 2021: Facebook

Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

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Facebook, India, Fake News, Hate Speech, Russia, digital
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

To help small businesses in India reach the global economy, Facebook is planning to train five million people with digital skills in three years, a top company executive said here on Saturday.

With ten ongoing programmes, Facebook has already trained one million people across 150 cities and 48,000 villages with support from 50 partners, the social networking giant said on the inaugural day of the two-day Facebook Community Boost programme aimed at helping small businesses gain digital marketing skills.

“We have a very strong framework of partnership with local partners and state governments,” Ankhi Das, Public Policy Director, India, South and Central Asia, told reporters here, adding that the company also works closely with the Ministry of Skill Development And Entrepreneurship on digital training.

Facebook, India, Fake News, Hate Speech, Russia, Sheryl Sandberg, digital
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

“We are very excited that our programmes such as BoostYourBusiness, SheMeansBusiness, that are run in partnership with State and Central Government, civil society and private institutions, focus on facilitating economic transformation and mainstreaming of small businesses at the grassroots level into the formal economy,” she added.

The Facebook training programmes entail simple lessons that help to build a digital presence, avoiding expensive fees for creating and hosting websites, tap into the growing mobile economy, gain market access by learning to market their products to more than two billion people globally who use Facebook, increase awareness about their products and services.

The training programmes for India will also help people learn how to utilise Facebook-owned photo-sharing platform Instagram, Das said.

The training modules for these businesses in digital marketing and online safety developed by Facebook are available in 14 local languages.

Facebook said its programmes reached 29 states in India, including Uttar Pradesh, Karnataka, Punjab, Maharashtra, Gujarat, Arunachal Pradesh, Assam, Odisha and Rajasthan among others.

Social Media, digital
This photo taken March 22, 2018, shows apps for WhatsApp, Facebook, Instagram and other social networks on a smartphone. VOA

In addition, Facebook jobs product enables businesses to post job listings and empowers youth to find jobs even in remote geographies.

“More than 80 per cent of SMBs (small and midsize businesses) on Facebook say they have increased sales because of the platform and access to global and local market,” Das said, citing the findings of a recent survey.

The results showed that over 70 per ccent of SMBs on the social networking platform built their business on Facebook.

“All these facts encourage us to look at training five million people and entrepreneurs in much needed digital skills by the year 2021,” she added.

When asked how Facebook would prevent businesses from making fraudulent or exaggerated claims on the platform, Das said that Facebook would take action when somebody reports the matter.

Facebook, India, Fake News, Hate Speech, Russia, Sheryl Sandberg, digital
This photo shows a Facebook app icon on a smartphone in New York. VOA

“Moreover, customers should examine the veracity of the claims made on Facebook. Unlike in other e-commerce platform, real transactions do not happen on Facebook,” she said, adding that the platform is primarily being used for increasing product awareness.

When it comes to dealing with misinformation on the platform, Facebook primarily relies on the “credible violence” yardstick, meaning that it would remove the content when its reviewers determine that the content has the potential to cause harm to individuals, she said.

Also Read: As Facebook Faces More Criticism, All Eyes Focus on COO Sheryl Sandberg

On concerns of businesses generating fake like or page views, Das said that Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

In the last two quarters, Facebook has removed more than 1.5 billion fake accounts, Facebook CEO Mark Zuckerberg said in a note last week. (IANS)

Next Story

Apple to Launch ARM-Based Laptop in 2021: Report

Apple to unveil ARM-based Macs next year

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Apple
Apple may release its very first ARM-based laptop without an Intel processor as soon as next year. Pixabay

Apple analyst Ming-Chi Kuo has claimed that the iPhone maker may release its very first ARM-based laptop without an Intel processor as soon as next year. This is the latest news.

Kuo believes that the new Mac is coming sometime in the next 12 to 18 months and will feature an in-house processor not developed by Intel, The Verge reported on Monday.

As per report, the tech company has never fully confirmed to drop Intel for Mac CPUs, but its job hiring over the last few years have hinted at its intentions to build desktop and laptop chips of its own.

Apple
Apple supposedly prefers Mini-LED display panels over OLED. Pixabay

Eralier, Kuo revealed that the iPhone maker is planning to launch a high-end 12.9-inch iPad Pro with an A14X chip in the third quarter of 2020 and a refreshed 16-inch MacBook Pro in the fourth quarter of 2020.

Also Read- Samsung Unveils Galaxy M31 Smartphone in India

Apple supposedly prefers Mini-LED display panels over OLED – especially for its larger devices – because they offer advanced features such as local dimming, wide colour gamut, and high contrast and dynamic range.

Additionally, Kuo expects that Apple will release more Mini-LED hardware over the next two to three years. (IANS)