Tuesday February 19, 2019
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5 Mn Indians Will Be Trained in Digital Skills by 2021: Facebook

Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

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Facebook, India, Fake News, Hate Speech, Russia, digital
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

To help small businesses in India reach the global economy, Facebook is planning to train five million people with digital skills in three years, a top company executive said here on Saturday.

With ten ongoing programmes, Facebook has already trained one million people across 150 cities and 48,000 villages with support from 50 partners, the social networking giant said on the inaugural day of the two-day Facebook Community Boost programme aimed at helping small businesses gain digital marketing skills.

“We have a very strong framework of partnership with local partners and state governments,” Ankhi Das, Public Policy Director, India, South and Central Asia, told reporters here, adding that the company also works closely with the Ministry of Skill Development And Entrepreneurship on digital training.

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

“We are very excited that our programmes such as BoostYourBusiness, SheMeansBusiness, that are run in partnership with State and Central Government, civil society and private institutions, focus on facilitating economic transformation and mainstreaming of small businesses at the grassroots level into the formal economy,” she added.

The Facebook training programmes entail simple lessons that help to build a digital presence, avoiding expensive fees for creating and hosting websites, tap into the growing mobile economy, gain market access by learning to market their products to more than two billion people globally who use Facebook, increase awareness about their products and services.

The training programmes for India will also help people learn how to utilise Facebook-owned photo-sharing platform Instagram, Das said.

The training modules for these businesses in digital marketing and online safety developed by Facebook are available in 14 local languages.

Facebook said its programmes reached 29 states in India, including Uttar Pradesh, Karnataka, Punjab, Maharashtra, Gujarat, Arunachal Pradesh, Assam, Odisha and Rajasthan among others.

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This photo taken March 22, 2018, shows apps for WhatsApp, Facebook, Instagram and other social networks on a smartphone. VOA

In addition, Facebook jobs product enables businesses to post job listings and empowers youth to find jobs even in remote geographies.

“More than 80 per cent of SMBs (small and midsize businesses) on Facebook say they have increased sales because of the platform and access to global and local market,” Das said, citing the findings of a recent survey.

The results showed that over 70 per ccent of SMBs on the social networking platform built their business on Facebook.

“All these facts encourage us to look at training five million people and entrepreneurs in much needed digital skills by the year 2021,” she added.

When asked how Facebook would prevent businesses from making fraudulent or exaggerated claims on the platform, Das said that Facebook would take action when somebody reports the matter.

Facebook, India, Fake News, Hate Speech, Russia, Sheryl Sandberg, digital
This photo shows a Facebook app icon on a smartphone in New York. VOA

“Moreover, customers should examine the veracity of the claims made on Facebook. Unlike in other e-commerce platform, real transactions do not happen on Facebook,” she said, adding that the platform is primarily being used for increasing product awareness.

When it comes to dealing with misinformation on the platform, Facebook primarily relies on the “credible violence” yardstick, meaning that it would remove the content when its reviewers determine that the content has the potential to cause harm to individuals, she said.

Also Read: As Facebook Faces More Criticism, All Eyes Focus on COO Sheryl Sandberg

On concerns of businesses generating fake like or page views, Das said that Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

In the last two quarters, Facebook has removed more than 1.5 billion fake accounts, Facebook CEO Mark Zuckerberg said in a note last week. (IANS)

Next Story

UK Parliamentary Report Highlights Facebook Acting as ‘Digital Gangsters’

The report highlights Facebook documents obtained by the committee relating to a Californian court case brought by US-based app developer Six4Three.

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Facebook
Facebook App on a smartphone device. (VOA)

Lashing out at Facebook for behaving like “digital gangsters” in the online world, a UK parliamentary committee concluded that the social networking giant intentionally and knowingly violated both data privacy and anti-competition laws.

In its final report on Monday after an 18-month investigation into disinformation and “fake news”, the Digital, Culture, Media and Sport (DCMS) select committee of the UK Parliament called for stricter regulation to make Facebook end spread of disinformation on its platform.

“Democracy is at risk from the malicious and relentless targeting of citizens with disinformation and personalised ‘dark adverts’ from unidentifiable sources, delivered through the major social media platforms we use everyday,” Damian Collins, Chair of the DCMS Committee, said in a statement.

The report highlights Facebook documents obtained by the committee relating to a Californian court case brought by US-based app developer Six4Three.

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The now-defunct start-up Six4Three alleged that Facebook collected information on users and their friends through its apps. Pixabay

Through scrutiny of internal Facebook emails between 2011 and 2015, the report found evidence to indicate that the company was willing to override its users’ privacy settings in order to transfer data to some app developers.

The investigation found that Facebook was willing to charge high prices in advertising to some developers, for the exchange of data, and starve some developers – such as Six4Three – of that data, contributing to them losing their business.

The now-defunct start-up Six4Three alleged that Facebook collected information on users and their friends through its apps.

The report also named Facebook CEO Mark Zuckerberg who refused summons to appear before the committee three times.

“By choosing not to appear before the Committee and by choosing not to respond personally to any of our invitations, Mark Zuckerberg has shown contempt towards both the UK Parliament and the ‘International Grand Committee’, involving members from nine legislatures from around the world,” the report said.

 

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The report also named Facebook CEO Mark Zuckerberg who refused summons to appear before the committee three times. Pixabay

“Mark Zuckerberg continually fails to show the levels of leadership and personal responsibility that should be expected from someone who sits at the top of one of the world’s biggest companies,” Collins said.

Launched in 2017, the inquiry intensified after the Cambridge Analytica data-harvesting scandal became public.

 

ALSO READ: Just Like Twitter, LinkedIn Starts Showing Trending Professional Stories

In the 108-page report, the UK lawmakers accused Facebook of continuing to prioritise shareholders’ profits over users’ privacy rights.

“We are open to meaningful regulation and support the committee’s recommendation for electoral law reform,” Karim Palant, Facebook’s UK public policy manager, was quoted as saying by The Guardian. (IANS)