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5 Mn Indians Will Be Trained in Digital Skills by 2021: Facebook

Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

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A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

To help small businesses in India reach the global economy, Facebook is planning to train five million people with digital skills in three years, a top company executive said here on Saturday.

With ten ongoing programmes, Facebook has already trained one million people across 150 cities and 48,000 villages with support from 50 partners, the social networking giant said on the inaugural day of the two-day Facebook Community Boost programme aimed at helping small businesses gain digital marketing skills.

“We have a very strong framework of partnership with local partners and state governments,” Ankhi Das, Public Policy Director, India, South and Central Asia, told reporters here, adding that the company also works closely with the Ministry of Skill Development And Entrepreneurship on digital training.

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

“We are very excited that our programmes such as BoostYourBusiness, SheMeansBusiness, that are run in partnership with State and Central Government, civil society and private institutions, focus on facilitating economic transformation and mainstreaming of small businesses at the grassroots level into the formal economy,” she added.

The Facebook training programmes entail simple lessons that help to build a digital presence, avoiding expensive fees for creating and hosting websites, tap into the growing mobile economy, gain market access by learning to market their products to more than two billion people globally who use Facebook, increase awareness about their products and services.

The training programmes for India will also help people learn how to utilise Facebook-owned photo-sharing platform Instagram, Das said.

The training modules for these businesses in digital marketing and online safety developed by Facebook are available in 14 local languages.

Facebook said its programmes reached 29 states in India, including Uttar Pradesh, Karnataka, Punjab, Maharashtra, Gujarat, Arunachal Pradesh, Assam, Odisha and Rajasthan among others.

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This photo taken March 22, 2018, shows apps for WhatsApp, Facebook, Instagram and other social networks on a smartphone. VOA

In addition, Facebook jobs product enables businesses to post job listings and empowers youth to find jobs even in remote geographies.

“More than 80 per cent of SMBs (small and midsize businesses) on Facebook say they have increased sales because of the platform and access to global and local market,” Das said, citing the findings of a recent survey.

The results showed that over 70 per ccent of SMBs on the social networking platform built their business on Facebook.

“All these facts encourage us to look at training five million people and entrepreneurs in much needed digital skills by the year 2021,” she added.

When asked how Facebook would prevent businesses from making fraudulent or exaggerated claims on the platform, Das said that Facebook would take action when somebody reports the matter.

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This photo shows a Facebook app icon on a smartphone in New York. VOA

“Moreover, customers should examine the veracity of the claims made on Facebook. Unlike in other e-commerce platform, real transactions do not happen on Facebook,” she said, adding that the platform is primarily being used for increasing product awareness.

When it comes to dealing with misinformation on the platform, Facebook primarily relies on the “credible violence” yardstick, meaning that it would remove the content when its reviewers determine that the content has the potential to cause harm to individuals, she said.

Also Read: As Facebook Faces More Criticism, All Eyes Focus on COO Sheryl Sandberg

On concerns of businesses generating fake like or page views, Das said that Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.

In the last two quarters, Facebook has removed more than 1.5 billion fake accounts, Facebook CEO Mark Zuckerberg said in a note last week. (IANS)

Next Story

Google Partners Social Alpha to Support Social Impact Start-ups in India

Google Developers Launchpad is a branch of Google that operates a global acceleration programme which helps start-ups around the world to grow

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Tata Trusts’ initiative Social Alpha said on Tuesday it has entered into a partnership with Google Developers Launchpad to support social impact start-ups in Indias growing start-up ecosystem.

The partnership – Social Alpha Powered by Google Developers Launchpad – is designed to help start-ups gain access to resources including expert mentors, tools, and methodologies for building businesses that can drive meaningful impact on the technology ecosystem.

This initiative will enable Social Alpha to create learning programmes based on information and resources aggregated from a select group of the world’s top accelerators.

Social Alpha will also access Google’s global network, insights from the company’s Silicon Valley-based start-up programmes and Google’s research and best practices on building businesses, products, and teams.

“As we continue to build and grow the lab-to-market ecosystem for high impact innovations in India, our portfolio companies need access to world class technologies especially in the areas of data science and machine learning,” Manoj Kumar, Founder and CEO of Social Alpha, said in a statement.

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FILE – The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

“Our partnership with the Google Developers Launchpad program will address this gap, and help unlock the immense potential that resides in these start-ups,” Kumar said.

This partnership will focus on supporting start-ups that have the potential and / or are already incorporating Artificial Intelligence and Machine Learning Technologies in their work.

Also Read: Social Robots Can Now be Conflict Mediators: Study

“Google Developers Launchpad doesn’t take an equity stake in accelerator portfolio start-ups, but instead focuses on developing companies and their ecosystems over the long term,” said Kevin O’Toole, Google’s Head of International Growth for Launchpad.

Google Developers Launchpad is a branch of Google that operates a global acceleration programme which helps start-ups around the world to grow. (IANS)