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5 Tips for Launching an E-Commerce Store

Get the rest of your affairs in order and do enough research before proceeding.

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E-commerce
It’s important to know how the system as a whole works. Flickr

Launching your own e-commerce store is easier than ever nowadays, and even though the market has become quite crowded, there are still plenty of opportunities that one can take advantage of. It’s important to know how the system as a whole works and what issues to be on the lookout for. You also need to be prepared to take a hit financially if things don’t work out.

  • The Right Balance in Niche Competitiveness

Perhaps the most important question you’ll need to answer in the beginning is what niche you want to work in. There are tons of options in this regard, and new ones keep popping up on a regular basis. There are advantages and disadvantages to both ends of the spectrum that you should consider. Being in a highly competitive niche means that you’ll have lots of potential customers and a lot of references to get inspiration from, but it also means more stores competing for the same chunk of the market. On the other hand, choosing a less popular niche may be a slower, but steadier option.

E-Commerce
There are lots of those on the market today, and many of the popular ones are really easy to set up and get running.

 

  • Use an Established System

Unless you have a very good reason not to, you should always go with a pre-made e-commerce system. There are lots of those on the market today, and many of the popular ones are really easy to set up and get running. You’ll just need to worry about your inventory and promotion, instead of having to deal with security, payments, layout and a huge number of other issues.

  • Promote Constantly

People aren’t just going to come to your site randomly, you need to guide them there. Invest enough in constant, ongoing promotion and ensure that it hits the right targets. It’ easy to waste a lot of money on marketing that does nothing in the long run, and without analyzing your results and doing enough research, you’ll never know if that’s not the case for your own business. Whatever you do though, don’t stop experimenting until you’ve found a formula that works.

 E-Commerce
You should also be prepared to face some failure in E-commerce. Flickr
  • Control Your Money Wisely

This might seem like an obvious one, but it’s common to see entrepreneurs in this field spending all of their funding on various things that don’t make sense. Or, alternatively, not knowing how to acquire additional funding when they need it. If you qualify for a business loan, it can make a huge difference if you’re in a situation where additional investment can boost your business significantly. There are many ways to ensure that you’re utilizing your financial potential to its fullest, so make sure that you look around the market regularly, not just when you need the money.

  • Reward Loyal Customers

Loyalty programs will never go out of style for a number of reasons, and it’s a good idea to look into them if you want to maximize the potential of your e-commerce business. It will make people more inclined to come back to you and shop again, it will improve satisfaction rates, and it will also give you some extra data to work with for your analytics. All in all, it’s a great move that can improve the state of your business significantly, and it doesn’t take a lot of effort to implement either.

You should also be prepared to face some failure, especially if you’re going into a riskier niche that has more competition. If you can’t afford to see your business closing down, then perhaps it’s not the right time to be starting something like that in the first place, so get the rest of your affairs in order and do enough research before proceeding.

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Watching TV Increases Risk of Obesity among Kids: Study

TV watching most strongly linked to obesity in kids

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obesity
Identifying habits linked to overweight and obesity in the early stages of life can help us to define preventive strategies against other conditions. Pixabay

Parents, please take note. Among the lifestyle habits that influence the risk of overweight and obesity in children, watching television is the worst, suggests new research.

“Identifying habits linked to overweight and obesity in the early stages of life can help us to define preventive strategies against other conditions, such as cardiovascular and metabolic diseases during adulthood,” said lead author of the study Rowaedh Bawaked, researcher at the Hospital del Mar Medical Research Institute in Spain.

The researchers analysed five lifestyle habits: physical activity, sleep time, television time, plant-based food consumption and ultra-processed food consumption.

Kids obesity tv
Researchers found that watching tv has serious effects such as obesity. Pixabay

The study, published in the journal Pediatric Obesity, was based on data from 1,480 children.

Parents were asked to complete various questionnaires on the children’s lifestyle habits at four years of age.

To calculate the health impact of these habits, the researchers measured the children’s body mass index (BMI), waist circumference and blood pressure at four and seven years of age.

Children who were less active and spent more time in front of the television at four years of age were at greater risk of being affected by overweight, obesity and metabolic syndrome at seven years of age, showed the findings.

The researchers also measured the time spent by the children on other sedentary activities, such as reading, drawing and doing puzzles. However, these activities did not appear to be associated with overweight or obesity.

“When children watch TV, they see a huge number of advertisements for unhealthy food,” said co-leader of the study Dora Romaguera from Barcelona Institute for Global Health in Spain.

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Another reason why watching tv leads to obesity is that the commercials of junk food attracts kids. Pixabay

“This may encourage them to consume these products,” Romaguera said.

Ultra-processed foods, such as pastries, sweet beverages and refined-grain products, are high in sugar, salt and saturated fat and low in nutritional value.

The study showed that high intake of these products at four years of age was associated with a higher BMI at seven years of age.

Moreover, television viewing “discourages physical activity and interrupts sleep time”, explained Silvia Fernandez, a post-doctoral researcher at Barcelona Institute for Global Health.

As the researchers noted, adequate sleep time in early childhood is essential for weight control later in childhood.

Also Read- Instagram Helps Women to Overcome Miscarriage Distress: Study

The study concluded that adult health depends on the establishment of healthy lifestyle habits during childhood: limited television time, extracurricular physical activity, getting enough hours of sleep, eating lots of vegetables and avoiding ultra-processed foods. (IANS)