Do you have an e-store but wonder how to show off what you sell in the best way? The online market is a narrow trading street with impatient customers, but there are some practical ways to attract more visitors to your business. As the internet became an increasingly important part of our lives, customers also moved from the street display to the endless digital supply of goods.
Suddenly anyone with small costs can start their online stores. If the traditional business has made it an art to highlight certain products and goods to make them as attractive as possible, then how do we do it in our e-stores? We have gathered the best advice from the experts in a short guide that you can use to successfully highlight your products in the digital world.
Stick to Simplicity
The basic rule for e-commerce is that no one is immediately interested in what you sell. Selling products is not entertainment, and customers rarely chose your products or services because they were only initially represented in a more appealing way to them. Therefore, make it as easy as possible for potential customers to see what you are selling, and tell them directly about your products.
A great example of this kind of representation can be seen with a successful orthopedic products retailer Your Best Brace. The online exhibition of their products demands a certain level of seriousness and you can always have a simple description of every single detail. The combination of the detailed product description, along with a reviewing video and a set of pictures where nothing is left unseen, can make a simple but ideal formula for successful online product representation.
Also, put a lot of focus on the design of your e-store. For example, consider whether you need some technical elements that at first glance look modern and stunning. Some customers will surely be impressed, but keep in mind that some may be annoyed if they have to wait for, for example, a Flash application to load clearly.
Instead, you can succeed with a very stripped-down design that highlights your products as easily as possible. In both cases, however, it is good to put your most important and best-selling items on the front page, so that the customer can directly decide what she or he is looking for.
Put the Product in the Center of Customers Attention
When we buy things online, we are usually not interested in all of that additional information about the company that can be seen around the website. It can be fun to write a long text about how the company started or about how uniquely you pack and deliver your goods, but make sure that that information comes after the products themselves.
The interested person will still find your information on the website if you add it to the menu bar or during the product presentation. The key element to this is that you maintain a certain “healthy flow” in customer’s behavior, as this will create a more relaxing and trustworthy feeling in your users.
What can you use your product for? If you sell super-light shoes that are good to use in the snow, you might want to take a picture of the shoes in snow for clarity. Tell them directly about the product, what it is good for and after that always give a suitable example for a fair comparison. It all comes down to the way our minds work. If your customer has already found himself on your website selling wooden carved vases it can be said with certainty that he needs one.
Yet, the final choice doesn’t simply come from the fact that he likes the one on your website but from the decision wheater, the ones that he already saw are a worse choice than the one that can be seen on your website. Do not forget to describe in a fair but slightly superior way what you are selling. Dimensions, detailed descriptions, and technical information are always good for the customer to know, but always find a way to convince them that your products are simply the best.
Use as Many Great Pictures as You Can
Just think about how it is when you look at things you want to buy at an auction site. If you cannot see the product, it is difficult to know what you get. Therefore, focus first and foremost on developing beautiful pictures of what you sell, preferably several pieces.
If you sell shoes, the customer may not only want to see a picture from the side but from behind, from above, from below and in various other angels. Avoid disturbing elements in the pictures. Purity and simplicity are key attributes that need to be applied to images.
Choose a white or neutral background where you put your products. And of course, never hesitate to include a video.
Sort by Care
If you sell many products, it is highly important that they are easily found in a matter of a couple of clicks. Sort your goods by different categories; If you sell old LPs, for example, it is much easier for the customer to find what she is looking for if there is a possibility to sort the goods by genre.
Also, make sure that all goods can be sorted by price or other important factors but always maintain the possibility of gliding through different parts of your website in the quickest way possible. Do not forget that countless potential customers have simply closed in a matter of seconds an online store that is confusing and slowly responsive.
Or, Be Creative and Stick Out!
Although it is not the safest way to get your e-store to work exceptionally well, you can, and only if you know your customers well, ignore wholly or partly in the above tips. Think of all those messy shops downtown that attract so many customers precisely because they are so messy, those who do not at all remind of orderly business but surprisingly still work!
If you build a well-thought-out website with planned chaos, there is a chance that you stand out so much that people are pulled there just because it’s so exciting. This option is ideal for those artistic souls who think that they can see all those things outside the box that other owners don’t. But, also for those who undoubtedly know their customer’s mindset very well and are ready to risk the name and prestige for the sake of authenticity.
Just like in most types of businesses, the one who dares to risk may get surprising results. But, the plain and simple wins the trust of any customer regardless of its age, gender or personal background. Know that unlike traditional stores, online stores are stormed with people of all ages and that you will need to convince both eighteen years old girl and seventy-five years old man that your product is the safest bet.
Finding an ideal medium that will appeal to all the needs of your visitors has to be the main element in your online marketing strategy.