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5 Useful Tips for Successful Online Product Representation

The online exhibition of their products demands a certain level of seriousness and you can always have a simple description

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Online, Product, Representation
A great example of this kind of representation can be seen with a successful orthopedic products retailer Your Best Brace.

Do you have an e-store but wonder how to show off what you sell in the best way? The online market is a narrow trading street with impatient customers, but there are some practical ways to attract more visitors to your business. As the internet became an increasingly important part of our lives, customers also moved from the street display to the endless digital supply of goods. 

Suddenly anyone with small costs can start their online stores. If the traditional business has made it an art to highlight certain products and goods to make them as attractive as possible, then how do we do it in our e-stores? We have gathered the best advice from the experts in a short guide that you can use to successfully highlight your products in the digital world.

Stick to Simplicity

Online, Product, Representation
The online market is a narrow trading street with impatient customers, but there are some practical ways to attract more visitors to your business.

The basic rule for e-commerce is that no one is immediately interested in what you sell. Selling products is not entertainment, and customers rarely chose your products or services because they were only initially represented in a more appealing way to them. Therefore, make it as easy as possible for potential customers to see what you are selling, and tell them directly about your products. 

A great example of this kind of representation can be seen with a successful orthopedic products retailer Your Best Brace. The online exhibition of their products demands a certain level of seriousness and you can always have a simple description of every single detail. The combination of the detailed product description, along with a reviewing video and a set of pictures where nothing is left unseen, can make a simple but ideal formula for successful online product representation.

Also, put a lot of focus on the design of your e-store. For example, consider whether you need some technical elements that at first glance look modern and stunning. Some customers will surely be impressed, but keep in mind that some may be annoyed if they have to wait for, for example, a Flash application to load clearly. 

Instead, you can succeed with a very stripped-down design that highlights your products as easily as possible. In both cases, however, it is good to put your most important and best-selling items on the front page, so that the customer can directly decide what she or he is looking for.

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Put the Product in the Center of Customers Attention

Online, Product, Representation
As the internet became an increasingly important part of our lives, customers also moved from the street display to the endless digital supply of goods.

When we buy things online, we are usually not interested in all of that additional information about the company that can be seen around the website. It can be fun to write a long text about how the company started or about how uniquely you pack and deliver your goods, but make sure that that information comes after the products themselves. 

The interested person will still find your information on the website if you add it to the menu bar or during the product presentation. The key element to this is that you maintain a certain “healthy flow” in customer’s behavior, as this will create a more relaxing and trustworthy feeling in your users. 

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Give Examples

Online, Product, Representation
Suddenly anyone with small costs can start their online stores.

What can you use your product for? If you sell super-light shoes that are good to use in the snow, you might want to take a picture of the shoes in snow for clarity. Tell them directly about the product, what it is good for and after that always give a suitable example for a fair comparison. It all comes down to the way our minds work. If your customer has already found himself on your website selling wooden carved vases it can be said with certainty that he needs one. 

Yet, the final choice doesn’t simply come from the fact that he likes the one on your website but from the decision wheater, the ones that he already saw are a worse choice than the one that can be seen on your website. Do not forget to describe in a fair but slightly superior way what you are selling. Dimensions, detailed descriptions, and technical information are always good for the customer to know, but always find a way to convince them that your products are simply the best. 

Use as Many Great Pictures as You Can

Online, Product, Representation
We have gathered the best advice from the experts in a short guide that you can use to successfully highlight your products in the digital world.

Just think about how it is when you look at things you want to buy at an auction site. If you cannot see the product, it is difficult to know what you get. Therefore, focus first and foremost on developing beautiful pictures of what you sell, preferably several pieces. 

If you sell shoes, the customer may not only want to see a picture from the side but from behind, from above, from below and in various other angels. Avoid disturbing elements in the pictures. Purity and simplicity are key attributes that need to be applied to images. 

Choose a white or neutral background where you put your products. And of course, never hesitate to include a video.

Sort by Care

Online, Product, Representation
The basic rule for e-commerce is that no one is immediately interested in what you sell.

If you sell many products, it is highly important that they are easily found in a matter of a couple of clicks. Sort your goods by different categories; If you sell old LPs, for example, it is much easier for the customer to find what she is looking for if there is a possibility to sort the goods by genre. 

Also, make sure that all goods can be sorted by price or other important factors but always maintain the possibility of gliding through different parts of your website in the quickest way possible. Do not forget that countless potential customers have simply closed in a matter of seconds an online store that is confusing and slowly responsive. 

Or, Be Creative and Stick Out!

Online, Product, Representation
Selling products is not entertainment, and customers rarely chose your products or services because they were only initially represented in a more appealing way to them.

Although it is not the safest way to get your e-store to work exceptionally well, you can,  and only if you know your customers well, ignore wholly or partly in the above tips. Think of all those messy shops downtown that attract so many customers precisely because they are so messy, those who do not at all remind of orderly business but surprisingly still work! 

If you build a well-thought-out website with planned chaos, there is a chance that you stand out so much that people are pulled there just because it’s so exciting. This option is ideal for those artistic souls who think that they can see all those things outside the box that other owners don’t. But, also for those who undoubtedly know their customer’s mindset very well and are ready to risk the name and prestige for the sake of authenticity. 

In Conclusion:

Online, Product, Representation
Make it as easy as possible for potential customers to see what you are selling, and tell them directly about your products.

Just like in most types of businesses, the one who dares to risk may get surprising results. But, the plain and simple wins the trust of any customer regardless of its age, gender or personal background. Know that unlike traditional stores, online stores are stormed with people of all ages and that you will need to convince both eighteen years old girl and seventy-five years old man that your product is the safest bet. 

Finding an ideal medium that will appeal to all the needs of your visitors has to be the main element in your online marketing strategy.

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NRAI Tells Online Food Aggregators to Realign Their Offerings to Create Restaurant-Friendly Ecosystem

It was decided that all aggregators will rejig their features to detox the consumers from the addiction of deep discounts that has crippled the industry

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NRAI, Online, Food
In a meeting with the five top players -- Zomato, EazyDiner, Dineout, Magicpin and Nearbuy -- here, the industry body discussed how technology has a key role to play in driving engagement and discovery for retailers. Pixabay

In a bid to stop “unethical” deep discounting practices of online food aggregators amid nationwide #logout campaign, the National Restaurant Association of India (NRAI) on Tuesday told the platforms to realign their offerings to create a restaurant-friendly ecosystem, thus ending freebies and detox the consumers from discount addiction.

In a meeting with the five top players — Zomato, EazyDiner, Dineout, Magicpin and Nearbuy — here, the industry body discussed how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting.

“It was decided that all aggregators will rejig their features to detox the consumers from the addiction of deep discounts that has crippled the industry,” the association said in a statement.

The meeting came after thousands of restaurants delisted from online food aggregators’ platforms across the country. The Federation of Hotel and Restaurant Associations of India (FHRAI) on Monday joined the chorus, calling for a review of the agreement of online food apps with restaurants and threatening nationwide protests.

NRAI, Online, Food
In a bid to stop “unethical” deep discounting practices of online food aggregators amid nationwide #logout campaign. Pixabay

Anshoo Sharma, Co-Founder & CEO, magicpin, said in a statement that they had a very productive discussion with the key members of NRAI.

“The NRAI members included President Rahul Singh (Beer Cafe), Priyank Sukhija (BoomBox, Lazeez Affaire, Flying Saucer and more), Vikrant Batra (Cafe Delhi Heights) and Nitin Saluja (Chaayos). We agreed on how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting,’ said Sharma.

magicpin said it works at a base margin of 10 per cent and allows partners to top-up anywhere from Rs 2,000 to Rs 20 Lakh as per their marketing needs for the month while delivering guaranteed RoIs to them.

“We are fully supportive of NRAI’s cause and are looking forward to working together to create sustainable impact for its members through the use of technology,” Sharma added.

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According to the FHRAI, restaurants are willing to do business with online food apps but the current policies need to be reconsidered.

“Restaurants are constantly but subtly threatened to participate in deep discounting schemes without respite through the year with one scheme getting replaced by another.

“Our members are neither given an option nor the opportunity to agree nor are they even consulted. Promises made while launching any new scheme is almost always broken by changing the rules itself,” said SK Jaiswal, Vice President of FHRAI.

Zomato’s Founder Deepinder Goyal had also requested restaurant owners to stop the #logout campaign. (IANS)