Never miss a story

Get subscribed to our newsletter


×
Over 50 crore Indians are now using smartphones, a 15 per cent increase from 2018 primarily due to brands like Xiaomi and Realme. Pixabay

Over 50 crore Indians are now using smartphones, a 15 per cent increase from 2018 primarily due to brands like Xiaomi and Realme which continue to bring new users to the ecosystem, a new report said on Thursday.

According to market research firm techARC, India had 502.2 million smartphone users as of December 2019, which means over 77 per cent of Indians are now accessing wireless broadband through smartphones.


Samsung with 34 per cent led the smartphone installed base in the calendar year 2019, followed by Xiaomi at 20 per cent, Vivo at 11 per cent and OPPO at 9 per cent, respectively.

“After a slow migration rate from feature phones to smartphones for a couple of years, it’s good to see that the market has started to expand again,” Faisal Kawoosa, Founder and Chief Analyst, techARC said in a statement.


After a slow migration rate from feature phones to smartphones for a couple of years, it’s good to see that the market has started to expand again. Pixabay

Although the market does have options in the entry segment (sub-Rs 5,000) for smartphones, users prefer to start their smartphone journey with the basic segment (Rs 5,001 to Rs 10,000).

Realme, Vivo and OnePlus led smartphone brands in terms of percentage net addition to the user base in 2019.

Realme increased its user base by 49 per cent, Vivo 44 per cent and OnePlus by 41 per cent.

Other major brands including Samsung, Xiaomi and OPPO added 9 per cent, 25 per cent and 36 per cent, respectively to their user base in 2019.

“Factors like availability of good-quality affordable smartphones, expansion of online as well as offline channels, expansion of 4G/LTE networks by the operators are among the key reasons driving the smartphone user growth,” said Kawoosa.

However, it’s going to be challenging hereon as the market is saturating in terms of addressable market, he added.


Factors like availability of good-quality affordable smartphones, expansion of online as well as offline channels, expansion of 4G/LTE networks by the operators are among the key reasons driving the smartphone user growth. Pixabay

The next goal for smartphone brands should be to ramp up services where they could consistently generate revenue from the existing customers.

At present, smartphone brands are able to generate $0.5-$1.5 a month from users depending on what all the services they offer, including advertising.

“Even if a brand is able to generate $1 revenue per user per month, with a base of 50 million users to be there for an average of 3 years, this means a revenue potential of $1.8 billion from services alone,” the findings showed.

The other strategy is to offer accessories and other connected electronic devices like smart TVs and smart speakers.

Also Read- Precautions You Need to Take To Protect Yourself From Coronavirus

Vivo, OPPO and Realme will be the three main gainers for 2020 in terms of additions to the net user base, forecast the techINSIGHT report.

“Realme could enter in top five brands by installed user base displacing Lenovo MBG (Lenovo + Motorola) brands. Xiaomi will continue to exhibit growth in user base while Samsung could start showing off decline in its user base or grow with a low percentile,” the report added. (IANS)


Popular

Pixabay

Along with the undeniable natural beauty, the Kashmir valley has developed a reputation for adventurous activities like trekking, hiking, and river rafting. Kashmir has maintained its charm, allowing us to time-travel into beautiful destinations which make one forget about the stress and worries of life. The hikes in Kashmir offer adventurers to go on a self-discovery trip through nature's lap over the mountains while taking in the breathtaking scenery that surrounds them on their journey. In addition to the hikes, there are many thrilling adventure activities, like rock climbing, rope climbing, etc. Trekking across the region of mountains and lakes will allow you to experience living in the "Paradise on Earth," and you wouldn't want to return to your regular life after that.

The following are some of the finest hiking destinations in Kashmir:

Keep Reading Show less
Photo by Wikimedia Commons.

Pind Daan at Jagannath Ghat, Kolkata.

The Pitru Paksha starts after the Full Moon day, and this day marks the beginning of the waning phase of the Lunar cycle. This event is roughly of 15-day period, and is of great significance. From this day, rituals like Tarpan or Tarpanam and Shradh are carried out to pay respects to dead relatives and ancestors.

It is believed that from the very first day till the last day, the unhappy souls of the deceased return to the Earth to see their family members. So, in order to ensure that the dead attain Moksha, i.e. to get liberation, family members of these souls quench their thirst and satisfy their hunger by performing the Pind Daan, which includes offering food consisting of cooked rice and black sesame seeds. The literal meaning of Pind Daan is the act of satisfying those who no longer exist physically.

Keep Reading Show less
wikimedia commons

Cubbon Park is a lush green garden at the heart of Bangalore

At the heart of Bangalore city, a large 300-acre space of lush greenery and heritage stands as a symbol of the city's past, present, and future. Cubbon Park is every child's favourite park, every Bangalorean's haven of fresh air, and altogether, the city's pride.

It stands testament to the past, in terms of the diversity of flora it houses. Bangalore traffic in the recent past has grown into a menace, but the stretch between MG Road and Cubbon Park is always a pleasurable place to stop and wait for the signal to turn green. The gust of wind that blows here, and the smell of mud, coupled with floral scents instantly transports citizens to Old Bangalore, where the weather was fine, and the trees loomed over roads with thick canopies that did not even allow rainwater to penetrate. Cubbon Park is also a historical site, and one of the few remaining monuments of colonial heritage in Central Bangalore. It houses many statues and among them, the most famous is that of Queen Victoria, which faces the St. Mark's Square.

Keep reading... Show less