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50% PC Users in India Do Not Back Up Their Data

1 in 2 Indian PC users don't take full data backup

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PC data
More than one in every four PC users in India has lost their content or data in the past. Pixabay

Although more than one in every four PC users in India has lost their content or data in the past, new research has found that one in every two respondents does not take complete back up of their content. This is the latest news.

Over 40 per cent of the respondents cited the paucity of time and the tediousness of the data backup process as the key deterrents for backing up their content, said the study by storage solutions major Western Digital.

Among the researched group, only 24 per cent of females and a meagre 18 per cent among the 36-45 age group back up their data.

Eighty-four percent of the audience blamed a virus attack, system crash, or a forgotten password as the main reasons for losing their data.

PC data
One in every two respondents does not take complete PC back up of their content. Pixabay

“People increasingly realise the importance of their content — often memories that should last a lifetime. If you look at the younger generation, from 22-35 years old, they are the trend drivers, and over 82 per cent of them back up their data. We expect to see this habit spiralling to all consumer segments,” Jaganathan Chelliah, Director Marketing, Western Digital India, said in a statement.

Western Digital also introduced its newest My Passport — slimmest 5TB portable hard drive — in the Indian market. The latest generation of the My Passport line is up to 30 per cent smaller than its predecessor

The My Passport drive comes equipped with WD Backup software to help make sure that photos, videos, music and documents don’t get lost.

The My Passport drives are available at popular e-commerce sites and at retailers at Rs 4,499 for 1TB to Rs 10,999 for 5TB, said Western Digital.

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The new My Passport HDD is just 0.75 in (19.15mm) thick. The My Passport drive is formatted for Windows 10 and features a USB 3.0 connector that is compatible with USB 2.0.

“Our award-winning My Passport line is now enhanced with the slimmest 5TB portable hard drive in the WD brand portfolio,” said Khalid Wani, Direct Channel Sales, Western Digital India. (IANS)

Next Story

Weakning Demand Caused by Coronavirus Pandemic To Impact Indian Smartphone Market

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base

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Smartphone
Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base. Pixabay

More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC.

During the calendar year 2020, demand is likely to be low particularly during the April-August period. “There can be no qualitative deterministic measurement of the impact done in this situation. There are so many uncertainties around and the situation is impacting both the supply and the demand side of the market,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

“We expect supply chain to resume in June in India. Thus April and May will be the worst affected months in terms of shipments, be it out of China or in India,” Kawoosa added. What is more worrying is the weakening demand as consumers are now focusing on spending their money only on essentials like food and medicine.

“Only those requiring a smartphone in case of breakdown will be the primary buyers. The elective upgrades and replacements will be at minimal,” said Kawoosa. Supply, including the channels (offline as well as online) should be back to normal in September. This will be fundamentally triggered by ground-up to festive season.

Smartphone
More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC. Pixabay

But even during the October-December quarter, demand could be lukewarm due to the the macro-economic scenario by then as well as fear of the viral infection resurfacing towards the winter. “Only if, there would be a vaccination available by then at mass scale, the market could see revival, but not at the normal levels,” Kawoosa said, adding that the smartphone industry will have to look at other revenues, especially service-oriented offerings, to offset the gap which will arise due to low sales of smartphones in 2020.

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base.

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“They need to further look for more paying services to narrow the gap between the potential earnings through sale of hardware and the actual revenues they can realise in 2020,” said the report. (IANS)