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5G Spectrum Trial Begins Next Month in India

By the time the telcos start the trial, it may be July-August, they said

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5G
FILE - Attendees wait in line for a 5G exhibition at the Qualcomm booth during CES 2019 consumer electronics show, at the Las Vegas Convention Center in Las Vegas, Jan. 10, 2019 (Representational image). VOA

The much-awaited network trial for 5G services in the country is slated to start from June, with a Telecom Ministry panel recommending spectrum for the test run to the incumbent telcos for a three-month period.

The panel which deliberated on the quantum and duration of the spectrum trial has recommended 5G spectrum to Airtel, Vodafone Idea and Reliance Jio initially for three months, which can be scaled up to one year in case they need more time for network stabilisation.

The three equipment vendors who have got the green signal from the panel are Samsung, Nokia and Ericsson, sources said.

The allocation will take place in the next 15 days and telcos could start intial 5G run in June itself. The network trial licenses will be issued in a few days’ time.

5G, trump, china
FILE – People stand next to a 5G logo during the Mobile World Congress wireless show, in Barcelona, Spain, Feb. 28, 2018. VOA

As of now, Jio is likely to partner with Samsung, Nokia with Airtel and VIL with Ericsson for the trial. The Department of Telecom so far has not taken any call on Chinese company Huawei if it will be part of the trial for any telecom services company.

After 5G trial takes place, the spectrum auction comes up in October where telcos will be in better position to judge the network requirements and shortcomings.

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By the time the telcos start the trial, it may be July-August, they said.

If this is the tentative timeline of 5G trial, then spectrum auction may take place September onwards, the sources added. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)

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