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One thing we can all agree on is our love for shopping; there’s no feeling like adding the latest fashion items to our closet be it apparel, shoes, bags, accessories and the like. But more important then trends, being conscious about the environment is critical in today’s.
Indranath Sengupta, CEO and Founder of Kompanero and Sanchit Baweja, Co-Founder of Stage 3 share six ways to cut down the fashion industry’s carbon footprint:
Reorganise your closet
The process of creating a sustainable closet doesn’t start with throwing away things. Streamline your closet by splitting your outfits into four piles: clothing you love wear, clothing you wear occasionally, clothing you’d like more if it fit better, and clothing you’re sure of not wearing again. After creating the piles, keep the first three in your closet and donate the other one in charity.
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Restyle your closet
Try to invest money in items where you’re sure to utilise them multiple times. Experiment by styling the product differently for eOOTD’. You can try either elayer’ in case of repeating an outfit or emix & match’ in case of accessories like bags, jewellery, etc.
Choose brands that work towards sustainable fashion
As Vivienne Westwood said, “Buy Less, Choose well, and Make it last”. Research to find brands which are part of the fashion sustainability cause and working towards saving the environment. Even a small commitment like using organic cotton and other textiles or eco-friendly packing goes a long way in saving the environment. Purchase eneeded’ items from brands that deserve your hard-earned money.
Rent outfits you will wear only a few times
India is embracing a sharing economy across sectors with the emergence of platforms like Uber, Netflix and AirBnB. New age consumers are turning to shared services as a smart and convenient way to focus more on experiences. Collaborative consumption has enabled people to differentiate between what they want and what they can afford. With the power of technology and the Internet, we’re creating a sharing economy for fashion consumption. It enables people to experiment with fashion without having to worry about the commitments to a piece.
Why keep an abundance of clothing that we know we’re never going to repeat. With a rise in the sharing economy, more want experience over ownership. Social media is a big driver of this change in consumer behaviour, where we are constantly sharing and exploring new trends and experiences. Re-using outfits especially occasion-wear gives people the opportunity to try different styles of fashion without the need to buy.
Invest in wardrobe essentials that you can wear & re-wear
If we choose to shop sustainably we’re making huge changes to our ecosystem. One way to do it is to only buy staple clothing or have a capsule wardrobe. The effortlessness that styling your basics exudes is chic and saves a huge amount of money. Start with building essentials that you can style in various ways, for example, a simple white shirt can be layered under a slip dress or worn over a pair of jeans. Your style will speak for you.
Eco Friendly Clothing
There are so many sustainable brands out there which follow slow fashion, and many more are emerging with a change in how fashion is produced. Sustainable clothes are made of reused or recycled material and are durable, lasting many seasons. If you’re looking to invest in a piece, going eco-friendly is the best way to go. (IANS)
Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. With each passing year thanks to technology, research and development natural ingredients have finally regained their place in the spotlight. Don't take our word for it, beauty icons Kriti Sanon and Shanaya Kapoor also believe in natural and clean beauty products, and associate with the 'Naturali' range launched by RP-Sanjiv Goenka Group. The new age nature-inspired personal care brand aims to provide a one-of-a kind experience to their customer infused with trendy natural ingredients delivering quick visible results.
Hair care ambassador Kriti Sanon said, 'I am extremely thrilled to be associating with Naturali haircare range that is infused with modern, trendy natural ingredients which are free from harmful chemicals. I have always been an ardent supporter of the 'no nasties' proposition when it comes to my hair care needs, hence this association came very naturally to me. Everyone knows that natural products are supposed to be good for you, but they are often believed to be slow in giving results. Naturali changes this, as the range has a unique SuperBlend of complementary natural ingredients, that are optimized to give you quick visible results. As a woman myself, I strongly believe that no woman should ever have to compromise especially with respect to her beauty choices. So, it is extremely fulfilling to see a brand that is not only good for you being free from harmful chemicals but also makes you look good.'
Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. | Photo by Brooke Lark on Unsplash
Bollywood debutante and skincare ambassador Shanaya Kapoor said, 'It is exhilarating to be associated with Naturali Skincare range. It's a brand that I feel complements my personality and I'm sure, just like me, a lot of young women are going to instantly connect with it. It's trendy, unapologetic, true to its claims, and most importantly takes charge. What resonated with me the most was the fresh take Naturali offers on nature-based skincare, the exciting ingredients - Avocado, Tea Tree, Red Raspberry coupled with the free from harmful chemicals promise. As someone who's had to deal with her fair share of skin problems like pimples while growing up, I am certain this range is going to be very useful for girls out there and I can't wait for them to try it out!'
Shashwat Goenka, Sector Head, Retail & FMCG said, 'There has been a paradigm shift in how Indian consumers, especially the younger, more conscious generation, engage with beauty products today. They are looking for a holistic and transparent approach towards beauty and wellness that is result-oriented. However, despite there being a burgeoning rise in the demand for natural beauty products, the personal care 'free from nasties' segment is still underpenetrated in terms of mass, affordable players. And that's where we come in - Naturali, a personal care brand infused with natural ingredients that are efficacious and free from harmful chemicals. The range is also available at pocket-friendly price points to the masses, a first for the segment."
He further added, 'We are very glad to announce Kriti Sanon as the face of the Naturali haircare range while Shanaya Kapoor represents the skincare offerings. We are a new, bold, and trendy brand and we wanted to associate with individuals who could help bring out and advocate these values. Kriti and Shanaya are a perfect choice as both are young, vivacious, and personally, resonates with our natural first proposition.'
The brand is backed by a SuperBlend technology that offers a combination of two modern, efficacious, natural ingredients like Avocado and Charcoal, Moringa and Avocado, Red Onion and Bhringaraj, Tea Tree & Avocado amongst others.
(Article originally published by: N. Lothungbeni) (IANS/ MBI)
Keywords: Beauty, skincare, Kriti Sanon, Shanaya Kapoor, clean beauty
Children are often seen running around singing "London Bridge is Falling", and making a face of sadness when they reach the last line. Most people assume that the Fair Lady referred to in the rhyme is the Queen of England, and the current queen at that. But the history behind this rhyme goes farther back in time than we realize.
Speculation associated with this rhyme has to do with a process call immurement. Immurement was when a person was enclosed in a room with no exit points. This was more an act of superstition than punishment. It was believed to bring sturdiness to the structure if people were imprisoned behind the walls. London Bridge falling down was something that people at the time associated with weakness. But there is no evidence to substantiate the idea of immurement.
The Bridge of yesteryear London Image source: wikimedia commons
A more historical account states that the bridge fell as a result of a Viking attack. Vikings of Norway have a similar set of rhymes that associate their role in bringing down the Bridge of London. They sing of conquest and gold, and blessings from Odin, in Norse, which refers to the Bridge. King Olaf II is credited with this feat.
Most historians, unable to properly supply evidence of the above claims, state that perhaps the Thames River is the reason this rhyme came into existence. The original London Bridge had 19 arches that went deep into the river. This caused difficulty in navigation. The Bridge was taken down and reconstructed to accommodate boats and ships. Perhaps, it was this historical reconstruction that is being sung about. The London Bridge is the only one that directly refers to a historical event, and yet has no plausible evidence to support it.
Keywords: Rhymes, London, Bridge, History, Viking, Immurement
Atop the Vindhyagiri hills in Karnataka, a 57-foot-tall statue stands. This is the statue of Lord Gomateshwara, or Bahubali, as he is known to the local patrons. The surrounding area is filled with temples where each of the many Jain Tirthankaras sits.
Sharavanabelagola is named after a pond that is located at the foothills. 'Bel' in Kannada means white, and 'kola' means pond. This is a sacred water body to the activities of the temples. It is a tourist attraction and a pilgrim destination located 85 kilometres from Mysore, and 145 kilometres from the capital, Bangalore.
The pond that Sharavanabelagola is named after Image source: wikimedia commons
Since the statue is placed at such a great height, pilgrims are made to make a journey to the top of the hill by foot. They are required to climb the stone steps barefoot as an act of piety and devotion. Palanquins are offered only to senior citizens who wish to worship at the temple.
In 3 B.C, when India was ruled by the Mauryan Dynasty, Chandragupta Maurya became a Jain monk and took up residence in the Chandragiri and Vindhyagiri hills. He is supposedly responsible for the establishment of the temple complex at Shravanabelagola, where he lived till he died. Later on, his grandson, Ashoka made some additional changes to the place.
A shop in the tourist section that sells handmade items Image source: wikimedia commons
Every twelve years, a Mahamastabhisheka is conducted, and Jains from every part congregate to witness it. The statue is washed with water, rice flour, sugarcane juice, saffrom, sandalwood paste, gold, and silver flowers, curd, ghee, milk, and turmeric, and all the monks offer special prayers. The surrounding temples and rocks are preserved as archaeological wonders owing to the 800 edicts and inscriptions found here which span 600 to 1830.
Keywords: Shravanabelagola, Jainism, Chandragupta Maurya, Ashoka, Karnataka