Wednesday March 27, 2019

63% Indians Now Want to Replace Meat With Plant-Based Food

Ipsos, an independent market research company, carried out the survey between August 24-September 7, 2018 in 29 countries. The sample size for the survey in India was 1,000, it said

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Study: Meat Based Diet can Improve Infant Growth.
63% Indians want to replace meat with plant-based food: Report. Pixabay

As the country grapples with health-related issues such as diabetes, healthier food choices might be the flavour of the season with a poll showing that around 63 per cent Indians (now want) eat plant-based food in place of meat.

An Ipsos report ‘Food Habits of Indians: Ipsos Study’ observed that Indians are making informed choices, experimenting and moving away from norms.

“We know that Indians love their food and would drool for specialties like tandoori chicken, mutton and fish and their various non-vegetarian avatars. But 63 per cent of Indians polled say that are willing to eat a plant-based substitute for meat,” the report said on Monday.

Expert: Red Meat, Pork Improve Fertility
Eat less meat to meet climate targets, claims study. Pixabay

As per the report, 57 per cent of the people surveyed consume organic foods.

“57 per cent Indians claim to be consuming organic food. In sharp contrast, the developed world is least likely to eat organic food — only 12 per cent of Brits and 13 per cent of Japanese, for instance,” it said.

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Ipsos, an independent market research company, carried out the survey between August 24-September 7, 2018 in 29 countries. The sample size for the survey in India was 1,000, it said.  (IANS)

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Indians Seek Ride-hailing Mostly For Mid-distance Travel

The results showed that southern region has the highest awareness of ride-hailing services, followed by middle, western and north India. Eastern region has the lowest awareness of ride-hailing services

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Ola Cabs
Take a look at the Top 5 Ride Hailing Apps in India. Pixabay

Indians seek ride-hailing services mostly for mid-distance travel – 10-20-km – according to a new survey by Counterpoint Research which showed that two out of three ride-sharing users avail the service at least once a week.

Over 66 per cent users of shared mobility services consider ride-hailing more economical than owning a car, showed the findings of the survey involving over 800 consumers across tier-1, tier-2, and tier-3 cities in India.

Personal vehicles are considered more convenient and cost-effective for shorter distances.

For longer distances, people surveyed indicated their preference to use either their own vehicle or public transport, on account of the higher costs currently associated with ride-hailing services.

cabs
Woman hiring taxi. Pixabay

“10-20 kms per trip is the ‘sweet spot’ travel distance most favoured for considering ride-hailing options,” Aman Madhok, Senior Analyst at Counterpoint Research, said in a statement.

The results showed that southern region has the highest awareness of ride-hailing services, followed by middle, western and north India. Eastern region has the lowest awareness of ride-hailing services, according to the report.

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“The relatively lower penetration of shared mobility in tier-2 cities presents a significant opportunity for shared mobility providers to now expand into these towns and cities,” said Vinay Piparsania, Research Director Smart Automotive at Counterpoint Research.

“Evidently, challenges of rapid urbanisation, traffic congestion, and affordability are the primary driving forces behind digital savvy Indians re-imagining their mobility requirements,” Piparsania added. (IANS)