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BY DENNY FONTAINE
Successful brand building is key for every enterprise to stay ahead of the competition and gain recognition in the industry. As a marketing practice, branding can help companies to build an identity and distinguish it from other products available that leave a lasting impression on the minds of your customers. In fact, branding is the true representation of your business and can in boosting your sales and revenue when combined with the appropriate strategies.
How branding makes a difference to your business?
According to survey reports by Neilson, 59% of the customers prefer purchasing from known brands which makes it important for small and medium enterprises to focus on a solid branding strategy for business survival.
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- Brand building helps to increase awareness
Big brands generally have a sound understanding of their target audience and their preferences along with their specific requirements. They focus on building solid relationships with their customers through constant communication by providing them information about their latest product offerings and services. Unlike direct advertising, branding focuses on providing genuine value to its customers by providing assistance by solving their challenges and providing viable solutions.
- Branding can build trust and loyalty among customers
Branding combines visual elements with consistency in using advertising, logos, and other graphic representation that provides a unique identity to your products. Thus, repetition can work to the advantage of many businesses that need to establish their credibility among potential customers. In addition, a strong brand helps to effectively communicate your company’s mission, vision, and ideas that can lay a rock-solid foundation for improving loyalty among shoppers. For instance, brands such as Apple constantly strive to provide innovative and high-quality products to their customers
- Brands can help customers identify their products
Customers are attracted to brands with which they are familiar and associate them with their logos, images, and colors. This can help companies in building a consistent strategy so that more number of customers buy their products or services. Most enterprises that are successful not only have superior quality products, but they emphasize on branding strategies that engage the right customers to buy their products. Great companies are able to build connections through shared values using branding which can help in creating loyalty across generations.
How to build successful brands and boost your profits?
- Identify your target audience
One of the primary requirements for building a successful brand is to know who your potential customers are and know their requirements. This can be useful in creating products that will be useful to them and satisfy their needs to provide them maximum satisfaction. You can also create targeted campaigns to cater to a niche audience and decide on the most appropriate form of communication to deliver your marketing message. Most companies target their audience based on their age, demographics, location, and buying behavior.
- Create a brand mission for your products
Successful brands rely on mission and vision statements to define the purpose of their existence in the market. As a company that needs to establish its name and recognition, it’s crucial to define to find out the reasons you want to start a specific product line and define your business goals and have a clear vision and company values.
- Research your competition
Building a brand from scratch requires companies to understand their existing competition in the industry, understand their strengths and weaknesses and figuring out the branding strategies used by other successful companies. It also provides a unique opportunity to stand out from the competition and provides ideas to formulate strategies for effective brand positioning in the market. One of the main purposes of branding is to influence your customers to buy from your company than your competitors which is why differentiating your products can make a huge difference to your business.
- Create a strong marketing message
Once you determine what makes your products unique to your customers, the next step is to describe your marketing goals and craft a solid marketing message as part of your branding strategy. It is important that your message is consistent across all channels including advertising online and used elsewhere to create awareness among potential customers. This can be useful in sharing the common values of your brand that customers can associate with when they decide to buy your brands.
- Build a strong value proposition for customers
Customers are constantly comparing different products and brands based on their features, specifications, and prices. Thus, they need to understand how your products may be better than the existing ones and provide them greater value for money. It’s important to include your value proposition along with your marketing message or the USP of your products. For example-e-commerce stores provide a safe and secure multi-payment option for making transactions using SSL certificates.
- Establish brand guidelines
One of the key things that come to mind while deciding on a brand strategy is to have a clear and consistent brand logo which is the face of your company. The logo must be identifiable, unique, and must be scalable across different devices. Decide on all the places where your brand needs to exist including online and across different social media platforms along with the business website. Define clear business guidelines for your branding campaign to communicate well with your audience.
ALSO READ: Ways To Take Your Business To The Next Level
- Advertise your product
Define a clear marketing strategy to publicize your products across different channels and use it across all forms of communication right from packaging, marketing collateral, or online medium. Promote your brands in as many places as possible to create awareness among your customers.
The most profitable companies experiment with different branding strategies to get the best results by staying in touch with the latest trends and analyzing customer behavior. The emphasis of branding must be on providing high-quality products with appropriate pricing and having a solid marketing message to attract the right audience. Branding is an ongoing process and requires consistent efforts by companies to achieve positive outcomes for their business.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
Today marks the 114th birth anniversary of Harivansh Rai Bachchan, a renowned Indian poet. He is popularly known for his poem ‘Madhushala’.
Early life of Harivansh Rai Bachchan
Harivansh Rai Bachchan was born on the same date in 1907 in the village of Bahupatti, United Provinces of Agra and Oudh in British India. From the year 1941 to 1957, he taught English at the Allahabad University, and after that, Bachchan spent the next two years at St. Catharine’s College, Cambridge, completing his PhD W.B. Yeats. Interestingly, when Harivansh Rai started writing, instead of using his real surname, Shrivastava, he started using Bachchan.
Career of Harivansh Rai Bachchan
It must be noted that Harivansh Rai Bachchan was well fluent in many languages including Hindustani and Awadhi. Though, Bachchan did not know how to read Persian script, still he was very much influenced by Persian and Urdu poetry. Omar Khayyam was one such personality who influenced Bachchan big time. Some of the most celebrated works of this stalwart are Madhushala (1935-36), Agneepath, Khadi Ke Phool (1948), Dhaar Ke Idhar Udhar (1957), Jal Sameta (1973), etc. Bachchan was awarded with the esteemed Padma Bhushan in the year 1976.
So, on the occasion of 114th birth anniversary of one of the greatest poets of India, we must pay a heartfelt tribute to the legendary Harivansh Rai Bachchan for leaving behind his golden words!
Keywords: India, Artists, Poets, Harivansh Rai Bachchan, Literature.
The Yogi Adityanath government in Uttar Pradesh is setting up industrial corridors along both sides of Lucknow-Faizabad-Gorakhpur four-lane national highway within the 65 km periphery of the Ayodhya Development Authority's (ADA) jurisdiction.
The industry hub, spread over 100 acres, will form part of Ayodhya Master Plan-2031 that is being prepared by the ADA.
According to ADA Vice Chairman Vishal Singh, the master plan is expected to be finalised next month and will be sent for state government's approval.
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Unlike other development projects, the ADA will not acquire land from farmers.
"Industrialists will directly buy plots from land owners and ADA will provide infrastructure. The industrial hub will cover an area of 100 acres," he said.
The new master plan extends from the Ring Road with proposed industrial corridors along both sides. Around 114 development projects approved by the state government have been incorporated in the master plan.
Amid construction of the Ram temple, Ayodhya is undergoing a makeover with modern infrastructure and facilities. The town soon will have grand gates called 'Ram Dwaars' at all entry points along with gardens with invoking the ambience of 'Treta Yug'.
another proposal to include villages of Basti and Gonda districts under the ADA.Unsplash
Also read: Ram Mandir to be built in Ayodhya by 2022
Principal secretary, housing and urban development Deepak Kumar said that project deadlines will be met on a war footing.
There is another proposal to include villages of Basti and Gonda districts under the ADA. (IANS/PR)
Keywords: Ayodhya, Industrial area, Development projects
The Singara or Beautiful Chennai turned into Venice with roads waterlogged and several homes getting inundated owing to the heavy rains that poured throughout Friday night and Saturday morning.
The rains and the subsequent inundation have put normal lives out of gear in the city.
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The weather department has warned of more rains issuing a red alert for several districts including Chennai, one of the smart cities.
More than 20 districts in Tamil Nadu experienced continuous rains.
The government has declared a holiday for educational institutions in 23 districts on Saturday.
Several localities in Chennai went under water and subways have been closed for traffic due to flooding.
Traffic has been diverted in several places due to waterlogged roads.
With increased water inflow, the shutters of the Chembarambakkam lake were raised to let out surplus water.
In the districts, several acres of paddy fields went under water damaging the crops.
Fishermen have been advised not to venture into the sea.Unsplash
Also read: record rainfall cripples life in Chennai
Meanwhile the weather department has predicted heavy rains for Chennai, Tiruvallur, Kancheepuram, Chengalpattu, Tenkasi, Tirunelveli and Thoothukudi districts.
Fishermen have been advised not to venture into the sea.
Chief Minister M.K. Stalin is expected to meet Governor R.N. Ravi to brief him about the measures to mitigate the problems faced by the people due to heavy rains. (IANS/PR)
Keywords: Chennai, red alert, M.K Stalin