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BY DENNY FONTAINE
Successful brand building is key for every enterprise to stay ahead of the competition and gain recognition in the industry. As a marketing practice, branding can help companies to build an identity and distinguish it from other products available that leave a lasting impression on the minds of your customers. In fact, branding is the true representation of your business and can in boosting your sales and revenue when combined with the appropriate strategies.
How branding makes a difference to your business?
According to survey reports by Neilson, 59% of the customers prefer purchasing from known brands which makes it important for small and medium enterprises to focus on a solid branding strategy for business survival.
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- Brand building helps to increase awareness
Big brands generally have a sound understanding of their target audience and their preferences along with their specific requirements. They focus on building solid relationships with their customers through constant communication by providing them information about their latest product offerings and services. Unlike direct advertising, branding focuses on providing genuine value to its customers by providing assistance by solving their challenges and providing viable solutions.
- Branding can build trust and loyalty among customers
Branding combines visual elements with consistency in using advertising, logos, and other graphic representation that provides a unique identity to your products. Thus, repetition can work to the advantage of many businesses that need to establish their credibility among potential customers. In addition, a strong brand helps to effectively communicate your company’s mission, vision, and ideas that can lay a rock-solid foundation for improving loyalty among shoppers. For instance, brands such as Apple constantly strive to provide innovative and high-quality products to their customers
- Brands can help customers identify their products
Customers are attracted to brands with which they are familiar and associate them with their logos, images, and colors. This can help companies in building a consistent strategy so that more number of customers buy their products or services. Most enterprises that are successful not only have superior quality products, but they emphasize on branding strategies that engage the right customers to buy their products. Great companies are able to build connections through shared values using branding which can help in creating loyalty across generations.
How to build successful brands and boost your profits?
- Identify your target audience
One of the primary requirements for building a successful brand is to know who your potential customers are and know their requirements. This can be useful in creating products that will be useful to them and satisfy their needs to provide them maximum satisfaction. You can also create targeted campaigns to cater to a niche audience and decide on the most appropriate form of communication to deliver your marketing message. Most companies target their audience based on their age, demographics, location, and buying behavior.
- Create a brand mission for your products
Successful brands rely on mission and vision statements to define the purpose of their existence in the market. As a company that needs to establish its name and recognition, it’s crucial to define to find out the reasons you want to start a specific product line and define your business goals and have a clear vision and company values.
- Research your competition
Building a brand from scratch requires companies to understand their existing competition in the industry, understand their strengths and weaknesses and figuring out the branding strategies used by other successful companies. It also provides a unique opportunity to stand out from the competition and provides ideas to formulate strategies for effective brand positioning in the market. One of the main purposes of branding is to influence your customers to buy from your company than your competitors which is why differentiating your products can make a huge difference to your business.
- Create a strong marketing message
Once you determine what makes your products unique to your customers, the next step is to describe your marketing goals and craft a solid marketing message as part of your branding strategy. It is important that your message is consistent across all channels including advertising online and used elsewhere to create awareness among potential customers. This can be useful in sharing the common values of your brand that customers can associate with when they decide to buy your brands.
- Build a strong value proposition for customers
Customers are constantly comparing different products and brands based on their features, specifications, and prices. Thus, they need to understand how your products may be better than the existing ones and provide them greater value for money. It’s important to include your value proposition along with your marketing message or the USP of your products. For example-e-commerce stores provide a safe and secure multi-payment option for making transactions using SSL certificates.
- Establish brand guidelines
One of the key things that come to mind while deciding on a brand strategy is to have a clear and consistent brand logo which is the face of your company. The logo must be identifiable, unique, and must be scalable across different devices. Decide on all the places where your brand needs to exist including online and across different social media platforms along with the business website. Define clear business guidelines for your branding campaign to communicate well with your audience.
ALSO READ: Ways To Take Your Business To The Next Level
- Advertise your product
Define a clear marketing strategy to publicize your products across different channels and use it across all forms of communication right from packaging, marketing collateral, or online medium. Promote your brands in as many places as possible to create awareness among your customers.
The most profitable companies experiment with different branding strategies to get the best results by staying in touch with the latest trends and analyzing customer behavior. The emphasis of branding must be on providing high-quality products with appropriate pricing and having a solid marketing message to attract the right audience. Branding is an ongoing process and requires consistent efforts by companies to achieve positive outcomes for their business.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
As weather cleared up in Uttarakhand, Char Dham Yatra restored on Friday with more than 16,000 devotees resuming the pilgrimage from the Rishikesh camp.
According to sources, road leading to Badrinath has been repaired and helicopter service has also resumed.
Meanwhile, Uttarakhand Chief Minister Pushkar Singh Dhami visited Dungi village and met families of people who were missing after the landslip incident, and consoled them.
Dhami assured them of all possible assistance. Two people from the village are still reported to be missing.
Pilgrims were seen leaving from Rishikesh Char Dham Bus terminal and Haridwar bus station for the pilgrimage since morning.
As per the state government, various departments -- Devasthanam Board, police are assisting the pilgrims.
Police Chowki Yatra Bus Terminal, Rishikesh, was announcing passenger-information via loudspeaker.
Free RT-PCR tests of pilgrims were being conducted at Rishikesh bus terminal.
Uttarakhand Char Dham Devasthanam Management Board's media in-charge Dr Harish Gaur said pilgrimage was on in Kedarnath, Gangotri and Yamunotri, while for Kedarnath, helicopter service was also available.
Though the weather was cold in all dhams, thankfully there was no rain, he added.
Portals of the temple in Badrinath will close on November 20, Gangotri on November 5, while that of Kedarnath and Yamunotri on November 6.
Uttarakhand floods, triggered by a major downpour from October 17 to 19, have claimed 65 lives so far, 3,500 people have been rescued while 16,000 evacuated to safety.
Seventeen teams of National Disaster Response Force (NDRF), seven teams of State Disaster Response Force (SDRF), 15 companies of Provincial Armed Constabulary (PAC) and 5,000 police personnel have been engaged in rescue and relief operations.
The state has already been provided with Rs 250 crore Disaster Fund which is being used for relief works.
To prevent spread of the diseases, the Central and state governments have decided to send medical teams to the affected areas.
Snapped power lines will be restored at the earliest, the government assured.
The state government said that as soon as alert for heavy rainfall was issued, the Incident Response System was activated at state and district levels, and pilgrims were halted at safer places. (IANS/JB)
Keywords: Uttarakhand, India, Char Dham Yatra, PushkarDhami, Rishikesh.
The Centre has continued the Naga peace talks with the Isak-Muivah faction of National Socialist Council of Nagalim (NSCN-IM) leaders, but negotiations face roadblocks as the Naga leaders are adamant in their main demands for a separate Constitution and flag.
The sources aware of these developments said that the Centre was hopeful that a successful solution of the six decades-long peace talks would arrive at a logical conclusion, but in the recent statements, Naga leaders have accused the Centre of offering post-solution options.
Sources quoting the stand of Naga leaders said that NSCN's stand was loud and clear that it would not follow the forbidden route to the Naga solution that was linked to foregoing the Naga national flag and Constitution, which is the face of the Naga political struggle and identity.
The Naga leaders have also said that the Centre has been using divisive policy and flattery in the name of finding the Naga political solution when the matters heated up.
When the Centre resumed the peace process in September this year and sent the former special director of the Intelligence Bureau (IB) A.K. Mishra as the Ministry of Home Affairs' emissary to the rebel outfit's chief negotiator and general secretary T. Muivah, he assured him (Muivah) that the peace talks would be initiated under the original framework signed in 2015, a source in the Naga rebel group said.
"Here we are talking about the Naga national flag and Yehzabo (Constitution), the two issues that are holding up the Naga solution under the ongoing Indo-Naga political talks in Delhi.
"The chequered history of the Indo-Naga political issue is clear enough before us, with accords and agreements that were never meant to be implemented in letter and spirit", an important office-bearer of the rebel outfit said while criticizing the governments' stand.
Accusing the Centre, he further accused the Centre of persuading the Naga people again to accept whatever is being offered to hurry up the Naga talks.
On the invitation of the Centre, the senior leaders of the NSCN-IM including T. Muivah arrived in the national capital on October 6 this year to hold another round of talks with the Centre.
Both, the Centre and the Naga leaders had indicated their keenness on resolving this long pending issue by the end of this year in an amicable manner.
Assam Chief Minister Himanta Biswa Sharma, who is also chairman of North East Democratic Alliance (NEDA), and Nagaland Chief Minister Neiphiu Rio had been actively involved in the resumption of the peace talks and taking it forward to a logical conclusion.
Soon after the transfer of Nagaland Governor R.N. Ravi, who was appointed as the Centre's interlocutor for the Naga peace talks on August 29, 2014, to Tamil Nadu, the peace talks resumed on September 20 in Kohima when the Centre representative met the Naga leaders and invited them to visit Delhi for further rounds of peace talks.
The NSCN-IM and the other outfits entered into a ceasefire agreement with the Government of India in 1997 and over 80 rounds of negotiations with the Centre have been held in the past in successive governments. (IANS/JB)
Keywords: Nagaland, India, Constitution, Politics, Flag.
The series decider for the Test series between England and India will now be played at Edgbaston from July 1 next year, said the England and Wales Cricket Board (ECB) on Friday. India is currently leading the series 2-1 before the fifth Test at Old Trafford was cancelled hours before the start due to concerns over COVID-19 outbreak in the tourists' camp.
"The fifth match of the LV= Insurance Test Series between England Men and India Men has been rescheduled and will now take place in July 2022. The match, which was due to take place last month at Emirates Old Trafford, was called off when India were unable to field a team due to fears of a further increase in the number of Covid-19 cases inside the camp," said an ECB statement.
"With India leading the series 2-1, the concluding fifth match will now take place from July 1, 2022, at Edgbaston, following an agreement between the England and Wales Cricket Board (ECB) and the Board of Control for Cricket in India (BCCI)," added the statement.
ECB also said that due to the rescheduled Test, the white-ball series between England and India will now start six days later than originally planned. The T20I series will begin on July 7 at Ageas Bowl with Edgbaston and Trent Bridge hosting the second and third matches respectively on July 9 and 10. It will be followed by the ODI series starting on July 12 at The Oval followed by Lord's and Old Trafford hosting the second and third ODI on July 14 and 17 respectively.
"Ticket holders do not have to take any action as all tickets will remain valid for the equivalent rearranged matchday at their host venue. Host venues will communicate the new fixture details to ticket purchasers and the options available to them, including the timeframe for requesting a refund if they are not able to attend the new match day," further said the statement.
"We are very pleased that we have reached an agreement with BCCI to creating a fitting end to what has been a brilliant series so far. I'm very grateful to all the venues involved for the cooperation they've shown in allowing us to reschedule this match. I'd also like to thank Cricket South Africa for their support and understanding to allow these changes to be possible," said Tom Harrison, the CEO of the ECB.
"We would like to apologise again to fans for the disruption and disappointment of September events. We know it was a day that so many had planned long in advance. We recognise that accommodating this extra match means a tighter schedule for the white ball series. We will continue to manage our players' welfare and workloads through next year while we also continue to seek the optimum schedule for fans, players and our partners across the game."
"I am delighted that the England-India Test series will now have its rightful conclusion. The four Test matches were riveting, and we needed a fitting finale. The BCCI recognizes and respects the traditional form of the game and is also mindful of its role and obligations towards fellow Board Members. In the last two months, both BCCI and the ECB have been engaged in discussions and our efforts were aimed at finding a suitable window. I thank the ECB for their understanding and patience in finding an amicable solution," said BCCI Secretary Jay Shah. (IANS/JB)
Keywords: India, Britain, BCCI, Test Match, Cricket.