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Shimla: Nearly 75 percent of all cigarettes in India are sold as single sticks valued at close to 30 percent of the Rs.35,000 crore (over $5 billion) Indian market, an international journal says. The sale of single cigarettes, which is not in the interest of public health, is an important factor for early experimentation, initiation and persistence of tobacco use, says the study.
“Based on the data collected from 10 jurisdictions, we estimate that nearly 75 percent (59-87 percent) of all cigarettes are sold as single sticks,” says the study, published in the Asian Pacific Journal of Cancer Prevention. The study was conducted under the International Union Against Tuberculosis and Lung Disease across 10 cities – Agartala, Baroda, Chennai, Delhi, Goa, Indore, Jaipur, Jorhat, Patna and Shimla. It recommends that the Indian government ban the sale of single cigarettes and eliminate “kiddy packs”. (The ban does exist but is observed more in breach than in practice.)
Under the tobacco control legislation in India, each tobacco product has to bear a specified pictorial health warning. But the single cigarette sales defy the overall purpose.The single cigarette sale is a win-win game for the tobacco industry, but not in the interest of public health,” said Kumar, a consultant with the World Health Organization’s tuberculosis programme and based in Shimla. It says single or loose cigarettes also promote the sale of illicit cigarettes and neutralise the effect of pack warnings and effective taxation, making tobacco more accessible and affordable to minors.
This is the first study to have estimated the size of the country’s single stick market.The survey was conducted in February 2014 by 10 authors to estimate the sale of cigarettes in packs and sticks, by brands and price over a full business day. Smoking of cigarettes, bidis and other smoked forms of tobacco are the single largest cause of preventable death among adults in India with more than 1.2 million dying annually.
The study says singles are preferred by smokers as it helps to conceal their habit since it is largely unacceptable publicly in India.The singles also give vendors a perverse incentive to extract extra margins. For cigarette companies, singles make it easier to promote new brands and conduct market research on customers at the point of sale.
Vendor interviews reveal that the high volumes of singles sale in the premium segment is experimentation of new and existing users, who aspire to become regular smokers of these cigarettes, which are currently smoked occasionally by them, says the study. Goa among all jurisdictions has the lowest proportion of single cigarette sales and higher pack sales.
It finds that in effect a single cigarette market neutralises four important tobacco control strategies – protecting minors, pictorial warnings, support quitting and effective taxation. According to it, students are vulnerable to an early initiation of tobacco use. An easy affordability of loose cigarettes is an enabling factor for the students and minors. The study establishes that taxes can be raised from 15 percent to 32 percent (depending upon the segment) till such time as single stick price and pack price variance is zero or diminished.
India is known for its pickles, popularly called 'Achaar', even across the world. But who thought about the idea of pickles in the first place? Apparently, the idea of making pickles first came from the ancient civilisation of Mesopotamia, where archaeologists have found evidence of cucumbers being soaked in vinegar. This was done to preserve it, but the practice has spread all over the world today, that pickles mean so much more than just preserved vegetables.
In India, the idea of pickle has nothing to do with preservation, rather pickle is a side dish that adds flavour and taste to almost anything. In Punjab, parathas are served with pickle; in the south, pickle and curd rice is a household favourite, and in Andhra, it is a staple, eaten with everything. The flavour profile of pickles in each state is naturally different, suited to each cuisine's taste. Pickles are soaked in oil and salt for at least a month, mixed with spices and stored all year round. Mango season is often synonymous with pickle season as a majority of Indians love mango pickle. In the coastal cities, pickles are even made out of fish and prawns.
The Indian Achaar Image credit: Photo by Rahat Hossen on Unsplash
In other cultures, the pickling process has more to do with preservation. Cold countries, where temperatures drop to very low levels, pickle their vegetables in brine, vinegar, or salt. Sweden is famous for pickled herring, because fishing all year round is hard with all the snow and ice. The German Sauerkraut, originally composed of rice, cabbage, and wine, is now made using salt instead of wine. This gives it a sour flavour that is characteristic of the beloved German delicacy.
In Korea, kimchi is the national delicacy. It is a pickle that is made from pickled cabbages with a distinct mix of spices. Kimchi is made with various core ingredients, and is gaining popularity these days with the Korean Wave hitting the globe. It is a practice that represents the Korean winters, which are too harsh to grow anything. The Kimchi business is one of the largest in Korea, while the individual family recipes are also well-preserved as it is believed that each is unique in its own way.
The pickles made from dill and vinegar are most famous in America. It was introduced to the Americans by the Jewish immigrants. Dill pickles are best paired with sandwiches.
Keywords: Pickles, Culture, Brine, Vinegar, Preserves
It is impossible to detail the history of bookbinding without understanding the need for it. A very useful, and yet simple invention, spiral coils that hold books together and allow mobile access to the user came about just before WWII, but much before that, paper underwent a massive change in production technique.
Beginning in China, paper was made of bamboo sticks slit open and flattened. In Egypt, papyrus was made from the reeds that grew in the Nile. In India, long, rectangular strips of palm leaves were stitched together to form legible documents. When monasteries were established, scrolls came into being. Parchment paper, or animal hide, also known as vellum, were used to copy out texts periodically to preserve them. Prior to all this, clay tablets were used to record important events, and in some cases, rock edicts were made.
But all this changed with the invention of the printing press by Gutenberg. Paper became the medium by which inscriptions, announcements, and almost everything was made. Once paper became so accessible, printing began in full scale. Newspapers and the Bible were printed every day.
Metal coils were used before the world war Image credit: Photo by Dan Bucko on Unsplash
With wads of paper, something had to be done about keeping them together. Bookbinding began as a booming business. First, the pages were just sewn together. A special sewing machine was invented just for books. When this did not suit all book types, the process of punching and binding began. Holes were punched in books, and they were tied together.
Much later, an adhesive thermoplastic strip became available by which book pages were stuck together. They sold in this format for a long time. Ideas began to flow in for notebooks when people discovered that they could attach pieces of paper together. A machine was invented that drew lines. This made it easier for people who wrote a lot.
After a while, when people got used to having their books a certain way, The Spiral Binding Company opened in 1932, which changed the way bookbinding was done. Books could now be bound by coil and this was not only economical, but also convenient, because pages could easily be turned without breaking the bind. The original spiral bind coil was made of metal, but when supplies were rationed during WWII, they were made from plastic. This trend has remained to the present day, where spiral bound books are preferred to the other kinds of binding except in cases of publishing and official documentation.
Keywords: Spiral Binding, WWII, Paper, Books, Printing
By N. Lothungbeni Humtsoe
To keep the value and quality of what you offer, whether it's a romantic breakfast in bed or a royal wedding gift that will be remembered for years. The concept of gift-giving has taken on a number of shapes in today's society. Devina Singhania, the Founder of 'LE JAHAAN', a local home and decor accessories company, explains how the gifting paradigm has shifted.
Q: What do consumers expect from the gifting business and packaging designers these days?
A: Today's consumers are expecting more minimal sustainable products, designs and mediums. They are now more conscious about how their purchase affects the environment. Considering this shift in consumer buying, it's extremely important for companies to increase their commitments to responsible business practices and design products that are meant to be reused or recycled.
Today's consumers are expecting more minimal sustainable products, designs and mediums. | Photo by Superkitina on Unsplash
Q: The practice of self-gifting is being driven by millennials. What are your thoughts on the subject?
A: I absolutely agree with this. Millennials are so creative and expressive. They are more into personalized products with which they can tell the world something about themselves. We are often hired by millennials to monogram and personalize products for them. They truly believe it's the best way to stand out from the crowd and establish a signature style and we couldn't agree more.
We are often hired by millennials to monogram and personalize products for them. | Photo by freestocks on Unsplash
Q: What impact do colour trends have on gift designs and packaging?
A: 'Le Jahaan' has always been very influenced by colour and trends and we hope to continue this association with colour even while we break through to more sustainable products and collections.
'Le Jahaan' has always been very influenced by colour and trends | Photo by freestocks on Unsplash
Q: What has changed as a result of the pandemic in terms of how we commemorate special occasions and the gift-giving tradition?
A: It's smaller in quantity but more luxurious and thought through.
Q: What giving trends should one keep an eye on in 2022?
A: Consumers, including millennials and members of Generation Z, are especially concerned with sustainability. So, the trend is definitely to go green with eco-friendly.
Q: How does Le Jahaan keep its clients coming back?
A: Our products speak for themselves. We make small batches with exceptional quality with a personal touch.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: gifts, le jahaan, festive, millennials, sustainable, gen z, paradigm, gifting