Tuesday January 28, 2020
Home India 79% Smartphon...

79% Smartphone Users in India Using Over-the-Top (OTT) Apps

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC

0
//
Smartphone, Users, India
Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices. Pixabay

Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday.

Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC (User Generated Content) platforms like TikTok and with such as penetration, OTT entertainment apps have become the ‘most-penetrated’ app category for smartphone users in India after social networking, chatting and e-commerce Apps, revealed the report by market research firm techARC.

“Over the past three years, we have seen a lot of enablement both from the smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT entertainment services as well as consumption.

Smartphone, Users, India
Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device. Pixabay

“While 4G has undoubtedly created this category, it has been complemented by the smartphone industry that has innovated to save every micron on the screen for full-screen viewing, backed by a powerful battery and stereophonic sound,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

One of the main factors for Hotstar’s growth has been its sports content, especially cricket.

Meanwhile, Amazon Prime Video has slightly better penetration than Netflix in India. Prime Video penetration is 15 per cent as compared to 13 per cent of Netflix.

Also Read- Apollo 11 Astronaut Michael Collins Returns to The Exact Spot where He Flew to Moon 50 Years Ago

This is a result of Amazon’s close relationship with some smartphone OEMs where Amazon apps like Amazon Shopping and Amazon Prime Video come pre-loaded in the device. (IANS)

Next Story

Handset Maker POCO To Unveil New Smartphone “POCO X2” on February 4

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor

0
POCO
POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone. (Representational Image). Pixabay

Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology.

An image showing the bottom of the phone seems to suggest the POCO X2 will be similar to the Redmi K30 that Xiaomi had announced last month, Android Central reported on Monday.

POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone.

POCO
Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology. Wikimedia Commons

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor.

ALSO READ: 27% Increase in STEM Students Opting For Non-Technical Trainings, Digital Marketing Tops The List

While it remains to be seen if the two phones will be identical in terms of tech specs, they are likely to be very similar in most areas. On the software front, the POCO X2 is expected to run “MIUI for POCO” out of the box, based on Android 10 operatig system (OS), the report added. (IANS)