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79% Smartphone Users in India Using Over-the-Top (OTT) Apps

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC

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Smartphone, Users, India
Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices. Pixabay

Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday.

Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC (User Generated Content) platforms like TikTok and with such as penetration, OTT entertainment apps have become the ‘most-penetrated’ app category for smartphone users in India after social networking, chatting and e-commerce Apps, revealed the report by market research firm techARC.

“Over the past three years, we have seen a lot of enablement both from the smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT entertainment services as well as consumption.

Smartphone, Users, India
Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device. Pixabay

“While 4G has undoubtedly created this category, it has been complemented by the smartphone industry that has innovated to save every micron on the screen for full-screen viewing, backed by a powerful battery and stereophonic sound,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

One of the main factors for Hotstar’s growth has been its sports content, especially cricket.

Meanwhile, Amazon Prime Video has slightly better penetration than Netflix in India. Prime Video penetration is 15 per cent as compared to 13 per cent of Netflix.

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This is a result of Amazon’s close relationship with some smartphone OEMs where Amazon apps like Amazon Shopping and Amazon Prime Video come pre-loaded in the device. (IANS)

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Google Assistant Rolls out Interpreter Mode for Smartphones

Google Assistant's interpreter mode comes to smartphones

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Google Assistant
Google Assistant rolls out interpreter mode for Android and iOS devices. Pixabay

Interpreter mode, the real-time translation tool is now rolling out to Assistant for Android and iOS users.

Now, by just using a smartphone can have a back and forth conversation with someone speaking a foreign language.

Google says it will work with 44 languages and can be invoked by saying commands like “Hey Google, help me speak Thai” or “Hey Google, be my German translator.”

Google Assistant
To access it on iOS, user needs to download the latest Google Assistant app. Pixabay

“To get started, just say “Hey Google, be my German translator” or “Hey Google, help me speak Spanish” and you’ll see and hear the translated conversation on your phone. After each translation, the Assistant may present Smart Replies, giving you suggestions that let you quickly respond without speaking-which can make your conversations faster and even more seamless,” Lilian Rincon, Senior Director of Product Management, Google Assistant said in a statement on Thursday.

To access it on iOS, user needs to download the latest Google Assistant app.

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Interpreter mode also features different ways to communicate suited to the users situation: one can type using a keyboard for quiet environments, or manually select what language to speak.

To recall, back in January at CES, Google announced an Interpreter Mode for Smart Displays and speakers. (IANS)