Sunday, April 18, 2021
Home Lead Story 84 Percent Of Indian Consumers Prefer Firms That Protect Personal Data

84 Percent Of Indian Consumers Prefer Firms That Protect Personal Data

The majority of Indians (61 percent) confirmed that they are very aware of these regulations

About 84 percent of Indian consumers would pay more to do business with an organization that is committed to protecting their data privacy, surpassing the UK (49 percent), Germany (41 percent), Spain (36 percent), and France (17 percent), said a new report on Tuesday. The new data from Canada-based information management solutions company OpenText based on a survey of 6,000 Indian respondents highlights public uncertainty and distrust around how organizations handle their data.

Almost a quarter of Indians do not trust in the ability of third-party organizations to keep their personal information safe or private, showed the results. The survey results come at a time when there is no comprehensive data privacy law in place in the country and India is rapidly going digital. While a majority (78 percent) of Indian consumers broadly know how many organizations use, store or have access to their personal data (e.g. email address, contact number, bank details, etc.), 22 percent still “don’t have a clue” about it.

Follow NewsGram on Twitter to stay updated about the World news.

“The Covid-19 crisis has accelerated the pace of digital transformation, as companies have moved to remote work and digital customer experiences,” said Lou Blatt, Senior Vice President, and Chief Marketing Officer at OpenText.

ALSO READ: Indian Firms Are Still Far From Digital Empathy

“Digital is now central to almost every business interaction — generating more data for companies to manage and secure. This shift coupled with increased consumer data privacy expectations means organizations are now under pressure to ensure that their data privacy solutions can scale appropriately for this digital-first era.” Furthermore, three in ten Indians said they only have a vague idea of the laws that protect their personal data — compared to the UK (36 percent), Germany (32 percent), Spain (40 percent), and France (30 percent).

The majority of Indians (61 percent) confirmed that they are very aware of these regulations. In fact, 31 percent of the respondents said that they would proactively get in touch with an organization to see how it is using their personal data or to check if it is being stored in a compliant manner. Almost half of the respondents have already done so at least once, said the report. (IANS/SP)



Most Popular

First Cancer Diagnosis In A Dinosaur

Canadian researchers have discovered the first known case of cancer in a dinosaur, according to a study published in the August issue of the...

Neutralizing Antibodies Against SARS-CoV-2 Variants After Infection And Vaccination

Scientists have revealed how a highly infectious variant of the SARS-CoV-2 virus binds to the host but succumbs to antibodies later, a discovery that...

‘Ventilation, Masks Best Safeguards Against Airborne Covid’, Says Prof Srinath Reddy

A recently published report in The Lancet stated SARS-CoV-2, the virus that causes Covid-19, is an airborne pathogen. The paper written by six experts...

America In Iraq, Vajpayee’s Pak Initiative And Worldview India In April 2003

April 2003 was the cruelest month for the people of Iraq, a month of reflection on Pakistan by Prime Minister Atal Bihari Vajpayee, and...

Study: 2.5 Billion T. Rex Roamed The Earth, But Not All At Once

One Tyrannosaurus rex seems scary enough. Now picture 2.5 billion of them. That’s how many of the fierce dinosaur kings probably roamed Earth over...

‘Godzilla’ Shark Discovered In New Mexico Is Given A Formal Name

The 300-million-year-old shark's teeth were the first sign that it might be a distinct species. The ancient chompers looked less like the spearlike rows of...

Here’s How ISI detectives ‘manipulated’ FBI To Make Dawood’s Financier Walk Free From Jail

In a desperate bid to cover up the nexus between the D-Company and ISI from being exposed to the world, Pakistan's top sleuths allegedly...

Older Adults More Willing To Help Others As Compared To Younger Adults

New research has found that older adults are more willing to make an effort to help others as compared to younger adults. According to...

Recent Comments