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People are ready to resume their travel. Pixabay

A combination of lockdown fatigue and strong pent-up demand, coupled with positive sentiment due to announcements about the vaccine saw 89 percent of respondents displaying keen interest to resume travel, finds a new survey. The Second Holiday Readiness Report (December 2020) added that 11 percent are unsure or undecided.

Thomas Cook India and its Group company, SOTC Travel, surveyed over 2,700 customers across India’s Tier 1 & 2 cities in a recent survey to identify emerging consumer behaviors and trends that will drive travel preferences during the COVID era.

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Other key highlights of the finding:

Preferred travel period: 67 percent of respondents are willing to travel in the next 6 months while 33 percent indicated that they would wait for the launch of the vaccine.

Mode of Travel: 71 percent of respondents displayed confidence in air travel and this has been substantiated by the increased demand for flight-inclusive packages at both companies. While short driveable holidays were preferred post lockdown, only 29 percent of respondents now show a preference for road travel.

Domestic and International Travel — both in Demand: 52 percent of respondents stated that they are likely to take a domestic holiday. Preferred destinations in India include Goa (38 percent); Himachal Pradesh (29 percent); Ladakh & Kerala (20 percent); North East (19 percent), Kashmir & Andamans (15 percent).

67 percent of respondents are willing to travel in the next 6 months. Pixabay

Given the easing of travel restrictions, international destinations are seeing an upward demand trajectory with 48 percent of respondents likely to take an international holiday. Europe tops the leader-board at 58 percent; favored destinations include Switzerland, the UK, France, Germany, Italy, Spain, etc. This is followed by a strong interest in short-haul destinations (50 percent) such as Thailand, Singapore, Malaysia, Dubai, Maldives, Indonesia. Australia & New Zealand (25 percent) also feature well, followed by the Americas (19 percent).

Health & Safety continues to take top priority in travel decisions: Respondents continue to display an increasing focus on hygiene and safety – with 93 percent of respondents highlighting this as the most important factor while deciding a holiday. Noteworthy: An increase of 18 percent observed from the 75 percent reported in the First Holiday Readiness Travel Report (May 2020).

Want to read more in Hindi? Checkout: यूपी बना देश में उच्च शिक्षा का सबसे बड़ा हब

Willingness to Increase Spends basis Health & Safety: 73 percent of respondents said that they are willing to increase spends to ensure higher levels of health & safety on their holiday — a significant 38 percent increase from the First Holiday Readiness Travel Report (May 2020).

Indians display an increased appetite for holiday spends: Signalling positivity for the industry as a whole, 75 percent of respondents are willing to spend above Rs 1 lakh per person on their holidays.

Group Size: 85 percent of respondents indicated that they prefer solo-travel / as a couple / with family and friends — a 22 percent increase from the First Holiday Readiness Travel Report (May 2020). 15 percent of respondents prefer traveling as a group of 20+ travelers.

ALSO READ: 60 Percent Of Respondents Wish To Travel During Winter Holiday Season

Duration of Holiday – Indians seek longer holidays: In the absence of their annual summer vacation and short breaks this year, Indians are opting for a longer duration of stay – with 74 percent of respondents preferring a holiday of 4-10 nights, followed by 16 percent preferring 10+ nights and merely 10 percent opting for a short break of up to 3 nights.

Booking Channels – Indians need a human interface for guidance/reassurance in today’s COVID-19 era: Given the prevailing uncertainty, a significant 71 percent of respondents stated that they require guidance from a holiday expert and preferred to visit an outlet/Virtual Store/video chat while planning their holidays. In comparison merely 29 percent selected the website/app as their preferred booking channel. (IANS)


Photo by Alexander Shatov on Unsplash

Twitter has confirmed that its algorithms amplify right-leaning political content.

By Nikhila Natarajan

In a continuing study on the effects of machine learning (ML) on public conversation, Twitter has confirmed that its algorithms amplify right-leaning political content. "In six out of seven countries - all but Germany - tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group," Twitter blogged.

"Right-leaning news outlets, as defined by the independent organisations, see greater algorithmic amplification on Twitter compared to left-leaning news outlets." Since 2016, Twitter users are able to choose between viewing algorithmically ordered tweets first in their home timeline or viewing the most recent tweets in reverse chronological order.

"An algorithmic home timeline displays a stream of tweets from accounts we have chosen to follow on Twitter, as well as recommendations of other content Twitter thinks we might be interested in based on accounts we interact with frequently, tweets we engage with, and more. "As a result, what we see on our timeline is a function of how we interact with Twitter's algorithmic system, as well as how the system is designed."

The new research is based on tweets of elected officials of House of Commons members in Canada, the French National Assembly, the German Bundestag, House of Representatives in Japan, Congress of Deputies of Spain, House of Commons in the UK, and official and personal accounts of House of Representatives and Senate members in the US, as well as news outlets, from April 1 to August 15, 2020.

gold Apple iPhone 6s displaying Twitter logo Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. | Photo by Sara Kurfeß on Unsplash

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