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AAP’S Media Spend Is Four Times That Of Previous Government: RTI Reply

A 2017 Comptroller and Auditor General (CAG) report found that the Delhi government had spent 86 percent of the total budget for its media campaign celebrating the completion of AAP's one year in power in 2016

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Picture of Arvind Kejriwal addressing a rally. Wikimedia Commons
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  • The average annual expenditure of the AAP government on advertisements from April 2015 to December 2017 was Rs 70.5 crore
  • The AAP government’s spending on advertisements increased by about 300 percent compared to the Congress government
  • A 2017 Comptroller and Auditor General (CAG) report found that the Delhi government had spent 86 percent of the total budget for its media campaign celebrating the completion of AAP’s one year in power in 2016

The AAP government has spent an average of Rs 70.5 crore annually in the past three years on advertisements — four times more than the previous government’s expenditure on print, electronic and outdoor advertising, according to an RTI reply.

In the first year after assuming office in February 2015, the current government spent Rs 59.9 crore on advertisements, Rs 66.3 crore the next year and Rs 85.3 crore up to December 31, 2017, the Directorate of Information and Publicity (DIP) said in reply to an RTI application by IANS.

The average annual expenditure of the AAP government on advertisements from April 2015 to December 2017 was Rs 70.5 crore. The Congress’ average was Rs 17.4 crore in the last five years of its rule (2008-2013).

Also Read: AAP welcomes BJP’s stand on inter-faith marriages

According to the DIP, the expenditure includes, among others, advertisements with photos of the Chief Minister and other ministers in newspapers and hoardings, commercial spots on TV and radio, and tender notices published in newspapers.

For instance, when the AAP government completed its first and second anniversary in 2016 and 2017, leading newspapers in the capital carried full-page advertisements, highlighting the achievements of the government.

The Delhi government approached the High Court and the matter is currently pending there. Wikimedia Commons
The Delhi government approached the High Court and the matter is currently pending there. Wikimedia Commons

In the run-up to celebrating its three years in office, the government in the first two weeks of February carried advertisements flashing pictures of the Chief Minister or other ministers. The highlights included the inauguration of community toilets, excellence awards distribution for students, a government meeting on “smart gaon”, and invitation of applications for scholarship schemes.

The AAP government’s spending on advertisements increased by about 300 percent compared to the Congress government.

Also Read: Blow for Kejriwal: EC recommends disqualification of 20 AAP MLAs

But the average advertisement rate charged by a leading English newspaper, comparing the Congress government and AAP government periods, has increased by about 17 percent, according to DAVP.

For the same period, the average rate charged by another leading English newspaper has increased by about 35 percent.

A 2017 Comptroller and Auditor General (CAG) report found that the Delhi government had spent 86 percent of the total budget for its media campaign celebrating the completion of AAP’s one year in power in 2016.

According to the DIP, the expenditure includes, among others, advertisements with photos of the Chief Minister and other ministers in newspapers and hoardings, commercial spots on TV and radio, and tender notices published in newspapers. Wikimedia Commons
According to the DIP, the expenditure includes, among others, advertisements with photos of the Chief Minister and other ministers in newspapers and hoardings, commercial spots on TV and radio, and tender notices published in newspapers. Wikimedia Commons

The auditor pulled up the government for using the name of the party in the advertisements.

Last year, the government came under an opposition attack after Lt. Governor Anil Baijal asked the AAP to cough up Rs 97 crore spent on advertisements, allegedly to promote the party instead of the government. The LG order was based on a report by the Committee on Content Regulation in Government Advertising (CCRGA).

Also Read: 5 Years of AAP: How Society Has Been Backstabbed by ChandaChor Kejriwal

The regulatory authority asked the Delhi government to assess the expenditure in issuing “those advertisements/advertorials in which the name of the Aam Aadmi Party is mentioned” and other factors.

The Delhi government approached the High Court and the matter is currently pending there.

Delhi government spokesperson Nagendar Sharma said he has “no comments” to offer on the increase in expenditure.

The auditor pulled up the government for using the name of the party in the advertisements. Wikimedia Commons
The auditor pulled up the government for using the name of the party in the advertisements. Wikimedia Commons

Delhi Congress President Ajay Maken said: “They (AAP) are using the power of advertisements to put pressure on TV (channels) and newspapers. They are doing it ruthlessly”.

BJP MLA and Delhi Assembly Leader of Opposition Vijender Gupta termed the government’s spending on advertisements as “irrational”. “Misuse of public money in this way is completely unjustified and unethical,” Gupta told IANS. (IANS)

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India Begins Its Election Season With Five States

The BJP has sent top leaders to campaign in Chhattisgarh.

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India's Prime Minister Narendra Modi gestures as he addresses the gathering during the 'Global Mobility Summit' in New Delhi, India, VOA

India began on Monday the first of five state elections to be held in coming weeks, important tests for Prime Minister Narendra Modi as he plots a course that he hopes will ensure him victory in a general election due by May.

Voters in the central state of Chhattisgarh went to the polls on Monday to elect representatives for 18 of the state assembly’s 90 seats in a staggered poll complicated by logistical problems and left-wing guerrillas.

The state of about 26 million people has been ruled by Modi’s Bharatiya Janata Party (BJP) since 2003, and he will be hoping to hold on to power.

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“Some unholy people have handed guns to children who should have pens in their hands,” Modi told a rally in the state on Friday, referring to the rag-tag guerrillas battling government forces from forest hideouts. “They’ve finished the lives of our tribal children.”

Hundreds of election workers had to be flown in to remote polling stations by helicopter because of the danger posed by the rebels.

Modi called for voters to back his BJP and its vision of “development for all.”

The final phase of voting in Chhattisgarh, which is known for its coal, iron ore and bauxite reserves, will be on Nov. 20.

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The BJP was the preference of about 43 percent of voters in Chhattisgarh, 7 percentage points ahead of the main opposition Congress party, according to a survey released last week by the Lokniti-Centre for the Study of Developing Societies.

Modi’s other big tests will be in the neighboring central state of Madhya Pradesh, where the BJP is slightly ahead of Congress, according to polls, and in the northwestern state of Rajasthan, where Congress is expected to emerge victorious.

A good performance by the BJP in the elections would help it deflect growing criticism over unemployment and a crisis in the countryside over falling farm prices and wages.

India, elections
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Elections will also be held for assemblies in Telangana in the south and Mizoram in the northeast.

The BJP has sent top leaders to campaign in Chhattisgarh, including Yogi Adityanath, a firebrand Hindu priest and the BJP chief minister in Uttar Pradesh state.

Also Read: PM Narendra Modi Announces Easier Access to Credit

Adityanath has been appealing to the BJP’s Hindu-nationalist base and on Sunday accused the opposition of blocking construction of a temple for Hindu god Ram on a disputed site in Uttar Pradesh.

The destruction of a mosque on the site by a Hindu mob in 1992 sparked deadly riots across the country. (VOA)