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Actor John Abraham Gears Up For Promotion Of Wellness Supplement Brands

"I have been a loyal and long-time customer of GNC products. The brand believes in a holistic approach towards health and well-being. GNC's vision resonates with my own lifestyle and way of living," John said.

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Actor-producer John Abraham has been roped in by health and wellness supplements retailer brand Guardian Healthcare in India to promote GNC, a nutrition and wellness supplements brand.Flickr
Actor-producer John Abraham has been roped in by health and wellness supplements retailer brand Guardian Healthcare in India to promote GNC, a nutrition and wellness supplements brand. Flickr

Actor-producer John Abraham has been roped in by health and wellness supplements retailer brand Guardian Healthcare in India to promote GNC, a nutrition and wellness supplements brand.

“I have been a loyal and long-time customer of GNC products. The brand believes in a holistic approach towards health and well-being. GNC’s vision resonates with my own lifestyle and way of living,” John said in a statement.

GNC's vision resonates with my own lifestyle and way of living," John said in a statement.
GNC’s vision resonates with my own lifestyle and way of living,” John said in a statement.

GNC India aims to expand its availability across all large supplement and pharmacy stores by 2020 in all metros and tier 1 towns.

“We are delighted to sign on John Abraham as our brand ambassador as he embodies the brand philosophy to ‘Live Well’. In John, we have found a partner who reflects the right commitment and attitude in order to advocate and promote good health.

Also Read: John Abraham Feels He Has Become An Old Horse Of The Film Industry

“He also allows our business to connect with millennial audiences, which is critical to our continued growth and success,” said Shadab Khan, Chief Executive Officer of GNC India. (IANS)

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Paatal Lok and its Objectionable Motives

Recently released series Paatal Lok has objectionable motives and is offensive to the Gorkha people of Northeast India

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Patal Lok-objectionable
Bollywood actress Anushka Sharma produced a web series Patal Lok recently. The series has earned the anger of most of the Nepali speaking Gorkha communities in India.

SALIL GEWALI

One wonders why some crowd-pleasing film-makers feed their audience with trash. Nothing could be disgusting than the fact that we are being served with visual feasts that only hurt our hearts. Yes, why do a certain kind film stars and producers always see certain communities and races with the eyes of hatred? Without a sense of guilt, they cook up a series of cinematic theaters in the name of creativity and put those communities down, hurting their collective sentiment and pride. Are entertainment celebrities of modern times synonymous with sadism?

Most of the outrageous narratives and stereotyping are coming about from a “certain group” of showbiz actors and producers. Sadly, despite this, we naïve audiences heap our praises upon them. We waste our precious time watching their sleazes and load of prejudices. If one takes a close look at the proclivities and activities of those filmmakers, they have at times not only hurt the people’s sentiment but they have also “punctured” the very fabric of basic human values.

Well, very recently one such instance has made the news. A Bollywood actress Anushka Sharma, who has produced a web series Patal Lok, streaming from Amazon Prime, has earned the anger of most of the Nepali speaking Gorkha communities in India. What was very offensive to the Gorkha people of Northeast India is that one female character in that series has been demeaned and hurled at obscene terms in Nepali.  Many organizations immediately went up in arms against this sexually racial slur. Not just that, one lawyers’ guild from West Bengal (India) immediately filed a suit against the producer. The situation has already got very charged up. Two Members of Parliament (MP) from West Bengal and Sikkim have shot letters to the Ministry of Information and Broadcasting, New Delhi expressing a deep sense of displeasure and condemning the particular scene in the series. Another Congress MP from Assam – Mr. Gaurav Gogoi in his letter to the Minister vociferously berated the show and demanded that take the prompt action. The Assam MP has aptly underlined the unmatched contribution of the Gorkha communities to the country, particularly in nation-building. It seems the actress who only basks in the glamour world must be either not “aware” of the glorious history of Gorkhas or she has no sense of human sensitivity and compassion towards fellow citizens.

Add- Patallok
The Gorkha community has been offended the by show produced by actress Anushka Sharma.

One scholar defense officer from Haryana says – “Prior to India’s independence the Gorkhas were the most trusted warriors to fight for the country besides their predominant presence now in every segment of defense service in the country.  Their sacrifices while protecting the nation, particularly in India-Pakistan borders…, and also while fighting various wars, are far beyond imagination. Is it the price of being loyal and heroic fighters for the nation?”  It appears the producer of the series is unable think beyond the immoral and hurtful obscenity? Why do they only carry racial prejudices against the people bearing the chinky/mongoloid feature, particularly from Northeast India. Is taking delight in hurting other communities and also tarnishing the image of the country before the global audience, not a perverse propensity?

This apart, the film series has come as a shocker to the Sikh and Brahmin communities as well. “Manjinder Singh Sirsa”, the former Akali Dal political leader and Delhi Sikh Gurudwara Prabandhak have also sent the legal notice to AMAZON Prime objecting to the contents and “idea behind this distasteful show”.

Nandkishore Gurjar, BJP MLA from Loni (Assembly constituency) of Uttar Pradesh, has as well formally lodged a complaint against Anushka Sharma for using his photo in the portion web-series without a prior permission. The MLA has taken exception to the fact that the AMAZON series depicts Gurjar community as criminals. He further pointed out that the series attempts to bring division and conflict among various castes in the country, such as the Jats of Punjab, Brahmins and Tyagis.  BJP leaders also added that the usage of casteist slurs in the series are highly objectionable. Nandkishore concludes that the series is apparently intended to show the Bhartiya Janata Party, and the country as a whole, in the poor light while showing a terror-free posture of Pakistan.

Incidentally, do we know how many films that have been produced in the past 10 years have directly or indirectly hurt the sentiment of a number of communities or their culture in India? Of course, there are lots. Their cinematic themes and contents are intended to shown the cultural ethos of certain communities in a bad light. Yes, such theatrical entertainment often pointedly aimed at belittling the social norms and morals as well, which is very paradoxical. How come those actors and actresses lost in the wilderness of “debauchery” and a cheap kind of entertainment can dictate terms of morality to the society?  There are a set of movies, including small screen serials, that have blatantly denigrated the “religious norms and moral practices” which are in existence since time immemorial.

But unfortunately, in most of the cases, the audiences get easily carried away by those filmmakers without knowing the ulterior motive behind their projects.  Usually, all such sinister passion and intention of the showbiz industries soon get buried in the thick cover of “forgetfulness” and people again start to praise and idolize the same bunch of actors and actresses. Is it not awfully bizarre?  Look at the production of the high-voltage film — “Padmavati” in 2018. The movie triggered unprecedented uprising and vandalism across the country for hurting the Rajput Communities. Very logically speaking, do any of our film stars like to be “reminded” about anything “ugly and hurtful” incidents concerning their own “parents” or ones they hold in high esteem? How could the Rajput community tolerate their “idol and motherly figure” PADMAVATI being projected as an object of lust who was shown being chased after by the despotic foreign invader Alauddin Khilji?

Padmavati
In the movie Padmavati, the Rajput community’s motherly figure ‘Padmavati’ was projected as an object of lust who was shown being chased after by the despotic foreign invader Alauddin Khilji.

Similarly, films like Slumdog Millionaire, Inshallah Football, India’s Daughter… were produced only to put the country to shame, or to question the sovereignty of the nation bringing division among the different communities. How surprising, the elite people can stoop to look for ways to malign the country of their births!

More shocking — just a week back a comedian Surleen Kaur has demonstrate her unashamed indecency. In one of her shows, she linked the much-respected spiritual organization – ISKCON with pornography. The religious organization has already filed the suit against the comedian. Just think seriously what kind of future do we expect if such things are allowed and we continue to “clap and giggle” to their tune. Of course, it is difficult to watch films/shows these days together with family members.

Also Read: Recovery Rate Rises and Case Fatality Goes Down in India

True, showbiz prospers and thrives on the support of millions of audiences. But phew, we get in return, if not only nauseating sleazes and profanity to mislead our youths, all toxicity that only goes to corrode the sanctity of our society and its treasured values. 

Lastly, the fun and entrainment at the cost of social humiliation, and disrespect to any community should not be tolerated at any cost. People are not a dead log to consume whatever put forth for commercial gains; they are human beings. They have enough good senses of differentiating between love and hatred, and good and bad. So, no film producer/director should serve the outrageous entrainment on their platters and thus mislead the society and “contaminate” the sanctity of Indian households and the mindset of our youths. The vulgar ambition of Indian showbiz is only posing a serious threat to the nation and its culture.

A Shillong-based writer and researcher, Salil Gewali is best known for his research-based work entitled ‘Great Minds on India’ which has earned worldwide appreciations. Translated into Twelve languages, his book has been prefaced by a world-acclaimed NASA Chief scientist – Dr. Kamlesh Lulla of Houston, USA.

[ Disclaimer: The pictures used in the article are supplied by the author, NewsGram has no intention of infringing copyrights. ]

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GoodwillforGood: Vidyut Jammwal Launches Initiative to Support Ideas of Entrepreneurs

Vidyut has also motivated his fans to stay physically and mentally fit during lockdown

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Vidyut Jammwal
Vidyut Jammwal, Angira Dhar and others snapped during Commando 3 promotions in Delhi. Wikimedia Commons

Bollywood actor Vidyut Jammwal has started an initiative to support ideas from different parts of India.

Vidyut has been helping and motivating fans to stay physically and mentally fit since the beginning of the lockdown in March, and now he wants to help people stay financially fit too.

Talking about the initiative, Vidyut said: “I am what I am today because of the love and support I have received over the years. GoodwillforGood is an initiative that is very close to my heart and it is my way of giving it back to society. I have come across many ideas that have the power to make a difference but what they lack is a platform to showcase it. Through this initiative, I will promote these brilliant minds and their unconventional proposals.”

Vidyut Jammwal
“I have come across many ideas that have the power to make a difference but what they lack is a platform to showcase it.”, says Vidyut. Pixabay

Also Read: Current COVID Testing Strategy Gives Priority to People With Higher Risk: Harsh Vardhan

The fitness enthusiast is best known for starring in the “Commando” franchise.

Vidyut will next be seen in the movie “Khuda Haafiz”. (IANS)

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From Being an Ordinary Voice To Becoming The Voice Of ‘Akashvani’~ Journey of Devki Nandan Pandey

In his lifetime, Pandey became an institution of news reading

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Devki Nandan Pandey
Devki Nandan Pandey is known as the "Father of News Broadcasting in India".

By Kashish Rai

Once upon a time, a voice echoed from the radio set and was known in every household~ This was Devki Nandan Pandey, a well-known news reader of his time.

Devki Nandan Pandey is known as the “Father of News Broadcasting in India”. He was a personality whose newsreading motivated the whole generation of broadcasters. Whenever one recalls his name even today, one only remembers him as a great exponent of the art of communication. Besides being a newsreader, Pandey also acted in films and television serials. Devki Nandan Pandey ji was also conferred with ‘Padam Shree’ Award for  All time great Hindi announcer in AIR (All India Radio).

In his lifetime, Pandey became an institution of news reading. His style of reading the news, the correctness of his pronunciation, the seriousness of his tone and the fluctuations in the pitch and context was enough to bring the listener to a thrill.

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  • Early Life

Devki Nandan was born in Kanpur. His father Shivdutt Pandey was a well-known doctor of his field. His father was a very kind hearted man who was available for patients 24X7 and was ready to treat any patient for free. Originally the Pandey family belonged to Kumaon. Perhaps this is the reason why  Devki Nandan had a “pahadi” touch in his voice.

Devki Nandan was never a bright student during his school days but he never failed in his class. He had a keen interest in traveling, playing and sports. He never liked textbooks but books, novels, stories, biographies and history books always attracted him. He got his early education in Almora, Uttarakhand. Almora is a city located above the Himalayan mountain ranges. Pandey’s father was an avid lover of books. Due to this, there was a good collection of books in their home which made Pandey interested in reading.

AIR
Devki Nandan Pandey ji was also conferred with ‘Padam Shree’ Award for  All time great Hindi announcer in AIR (All India Radio). Wikimedia Commons
  • The Time When Pandey Realised His Passion

During his college life, Pandey’s English teacher Vishambhar Dutt Bhatt had great affection for him. He first recognized and appreciated the uniqueness of Pandey’s voice. He made his student feel his talent. Bhatt  started encouraging Pandey for theater. In Almora Pandey participated in several dozen plays which strengthened his confidence.

In the 60s, there were only two radios in a small place like Almora. One was in the house of Joshi ji, a school teacher, and the other was in the house of a businessman, Shah ji. The young Devkinandan Pandey would be thrilled to hear the news of the Second World War. He would leave all work everyday and go to listen to the news.

During those days, the two broadcasters of Germany radio were Lord Ho Ho and Dr. Farooqui. Both were excellent broadcasters. His voice always dominated Pandey’s heart and mind. In 1971, Pandey went to Allahabad to pursue his Undergraduate degree in B.A from Allahabad University, which was famous all over the Country.

In 1973, Pandey took up a government job in Lucknow and was selected as a radio artist for Announcer and Drama Artist on Radio Lucknow. This station was dominated by Urdu broadcasters. Pandey always believed that he got the study of this specific language and practice the nuances of correct pronunciation from Radio Lucknow itself. It can be clearly said that it was due to broadcasters like Devki Nandan Pandey that Hindi started to get respect in an English-oriented platform like Akashvani.

  • Journey of Becoming The “Voice of Akashvani”

Hindi News Division was established in All India Radio in the year 1949. It starred Alle Hassan (who was later considered the world-renowned broadcaster of the BBC Urdu service) Suresh Awasthi, Brijendra, Saeeda Bano and Chand Krishna Kaul. It was natural that the news readers of that time were required to come both in Hindi and Urdu. Alle Hassan’s Hindi reading was amazing. He was a very capable investigator and news reader. Initially, the original news was written in English, which the reader had to translate. Ashok Vajpayee, Vinod Kashyap and Ramanuj Pratap Singh were also forced to translate, but after a lot of struggle, they got rid of this problem and Hindi news began to be written in Hindi. It is also worth mentioning here that the role of Devki Nandan Pandey cannot be ignored in those who made him believe that Hindi broadcasting was in front of such English broadcasters like Melvin Dimelo and Chakrapani.

Devki Nandan Pandey used to merge himself with events at the time of the news broadcast and this was the reason why his reading style touched the hearts of millions of listeners. There was a magical touch in his voice. Sometimes it seemed that the radio set started trembling with Pandey’s voice.

Today, when TV channels are flooded and FM radio stations are encroaching life through their own live broadcasts, to remember Devki Nandan Pandey in itself is a Blissful feeling. Amid lack of technology during that time, Pandey made himself a household name on the basis of his unique voice.

The news of the death of Sardar Patel, Liaquat Ali Khan, Maulana Azad, Govind Vallabh Pant, Pt. Jawaharlal Nehru and Jayaprakash Narayan reached the whole country in the voice of Pandey. In-spite of being retired, Pandey was specially invited to the Delhi station of All India Radio to read the news of the sudden demise of Sanjay Gandhi.

Microphone, Music, Audio, Radio, Voice, Vocal, Sound
In his lifetime, Pandey became an institution of news reading. His style of reading the news, the correctness of his pronunciation, the seriousness of his tone and the fluctuations in the pitch and context was enough to bring the listener to a thrill. Pixabay
  • Leaving Behind a Legacy

Devki Nandan Pandey got offers from international broadcasting organizations like Voice of America due to recognition of his outstanding work in India, but his love for his beloved land India stopped him from doing so. Pandey realized the popularity of his personality on the day when Mrs. Indira Gandhi once invited the staff of All India Radio to her residence to hear her problem.

When Mrs. Gandhi was introduced to Pandey, she smiled and said, “OK, So  you are our nation’s news voice?”. Former Information Broadcasting Minister Vidyacharan Shukla once embraced Pandey after hearing Pandey’s name.

Regarding the new news readers, what Pandey had to say was doing something with reverence, honesty and hard work and always being aware of  the current events.

 He believed that the more you listen and read the better you will be able to speak. Never copy a style. If you tell any mistake, accept it by bowing it and have a feeling of favor towards the person.

 Make the habit of reading innocent and thoughtful; Confidence will come and identity will be created.

ALSO READ: UK’s Most Borrowed e-books Announced By Annual Library Amid Lockdown

Today, Devki Nandan Pandey is not in our midst, but whenever the news broadcasts on radio will go on, his name will continue to be known as the peak of this genre.