Friday December 14, 2018
Home Lead Story Addiction-Rel...

Addiction-Related Ads Unbanned by Google After Nearly a Year-Long Ban

Rehab centre ads banned by Google for a year for a reason of not showcasing Addiction-related content; now unbanned

0
//
pixel slate
Google removed ban from addiction-related ads. Pixabay
Republish
Reprint

Google has allowed advertisements with addiction-related keywords and phrases to run on its platform US after nearly a year-long ban.

The ban was put in place to crack down on shady providers cashing in on vulnerable patients.

“A small group of providers vetted by a third party have been approved by the company to appear in results for searches like ‘help quitting pills’ or ‘meth addiction’,” TechCrunch reported late on Friday.

The ban on these advertisements was rolled out in phases in September 2017 and gradually went global in January this year.

Google objected showing addiction-related ads, so it Banned it, now unbanned. Pixabay
Google objected showing addiction-related ads, so it Banned it, now unbanned. Pixabay

The search engine giant had pledged to keep the ban in place until it could find a way to reintroduce the ads safely and ethically.

“It was provoked by a series of reports showing that people looking for help were being essentially traded like commodities and sent to incredibly expensive ‘addiction centres’ that often provided little recovery help at all,” the report added.

Also Read: Location Sharing in Google Maps Now Includes Battery Percentage

The tech giant partnered with a Portland-based company named LegitScript that specialises in verifying medicine-related businesses online.

It also decided to run rehab centre ads that were verified by LegitScript against addiction-related queries. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Googling ‘idiot’ Bringing up Donald Trump Pictures Drags Google in Trouble

The House committee had also questioned YouTube, Twitter and Facebook executives at separate hearings on bias in big tech

0
Sundar Pichai
Google CEO Sundar Pichai testifies at a House Judiciary Committee hearing "examining Google and its Data Collection, Use and Filtering Practices" on Capitol Hill in Washington. VOA

US Democratic Congresswoman Zoe Lofgren, in an effort to understand how Google search algorithms work, asked its CEO Sundar Pichai why so many pictures of President Donald Trump appear when she does a Google search for “idiot”.

“Right now, if you Google the word ‘idiot’ under images, a picture of Donald Trump comes up. I just did that,” the California Democrat told Pichai during a House Judiciary Committee hearing on Tuesday here.

“How would that happen? How does search work so that would occur?” Lofgren asked Pichai, according to the Washington Post.

The Google CEO — who was at the hearing to address allegations of political bias in his company’s widely used search engine — said the results were based on billions of keywords ranked according to over 200 factors such as relevance, popularity, how others were using the search term, to determine how to best match a query with results.

“So it’s not some little man sitting behind the curtain figuring out what we’re going to show the user?” Lofgren asked. “It’s basically a compilation of what users are generating.”

Republicans have long accused Google of political bias, which the company has strongly denied.

Climate Change, Trump, disasters
Why googling ‘idiot’ brings up Trump photos, Congresswoman asks Pichai. VOA

In August, Trump said in a tweet that a Google search for “Trump News” showed only reports from “Fake News Media.” He concluded it was “rigged” against him so “almost all stories and news was bad.”

House Republicans said they wanted to hold the hearing — entitled “Transparency & Accountability: Examining Google and its Data Collection, Use and Filtering Practices” — to make sure the search giant was being impartial.

“Americans put their trust in big tech companies to honour freedom of speech and champion open dialogue,” Republican House Judiciary Committee Chairman Bob Goodlatte of Virginia said in a statement before the hearing.

The House committee had also questioned YouTube, Twitter and Facebook executives at separate hearings on bias in big tech.

Also Read- Vivo To Invest Rs 4,000 Crore For New Plant in Uttar Pradesh

In response to Republicans who complained about Google searches, Democratic Representative Ted Lieu said: “If you want positive search results, do positive things. If you don’t want negative search results, don’t do negative things.”

“And to some of my colleagues across the aisle, if you’re getting bad press articles and bad search results, don’t blame Google or Facebook or Twitter, consider blaming yourself.” (IANS)