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Adding Tabletop Device can Improve Restaurant Services and Increase Revenues

Published in the journal Management Science, the findings reveal that restaurants should introduce tabletop technology

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Now, a recent study shows that adding a tabletop device can improve restaurant services and increase revenues. Pixabay

 We’ve all been there…you’re out to eat and in need of a refill or the check and the wait staff is nowhere to be found. Now, a recent study shows that adding a tabletop device can improve restaurant services and increase revenues.

Published in the journal Management Science, the findings reveal that restaurants should introduce tabletop technology in a demonstrated way to improve service and satisfaction.

Tabletop technology allows customers to view menu items, re-order beverages, pay for the meal, play games and browse news content. The technology is meant to assist waiters, not replace them.

“We estimate one per cent sales lift per check which translates into $2 million extra sales or $1 million profit per month in the short-run, and that’s a conservative estimate,” said Tom Fangyun Tan, Associate Professor at Southern Methodist University in the US.

Tabletop, Device, Restaurant
We’ve all been there…you’re out to eat and in need of a refill or the check and the wait staff is nowhere to be found. Pixabay

The research reveals tabletop technology is likely to improve sales by 1 per cent per check and reduce meal duration by 10 per cent. The combination of these two effects increase the sales per minute or sales productivity by 11 per cent.

The data was collected from a restaurant chain here in the US that owns 66 establishments. It looked at transaction data from 2012 to 2014 or 2.6 million transactions.

“A good, attentive waiter already does what the tabletop device does…a less attentive or forgetful waiter does not, but relies more on the device, which makes up for the lacking ability resulting in faster service,” Tan said.

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The data suggest that restaurants re-evaluate their operations to fully reap the benefits of tabletop technology. (IANS)

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Apple Plans to Unveil “Completely Wireless” iPhone

Furthermore, a note also mentions the five new phones that Apple will release in the year 2020

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Apple
Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. Pixabay

Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely.

“Apple will create more differentiation between the highest-end and high-end models. It will benefit the shipment of the highest-end model and iPhone ASP. Among new 2H21 iPhone models, we expect that the highest-end model would cancel the [Lightning] port and provide the completely wireless experience,” Kuo said in a research note, MacRumors reported recently.

Furthermore, the note also mentions the five new phones that Apple will release in the year 2020.

One 6.7-inch high-end iPhone, two 6.1-inch iPhones and one entry-level 5.4-inch iPhone, each of which would also have support for Sub-6GHz and/or mmWave 5G.

Apple
Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely. Pixabay

Kuo also expects a new iPhone SE to be coming sometime in the first half of 2020. It is expected to have a 4.7-inch display and mimic the size and design of the iPhone 8 with updated internals, and an updated single camera.

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Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. (IANS)