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Adding Tabletop Device can Improve Restaurant Services and Increase Revenues

Published in the journal Management Science, the findings reveal that restaurants should introduce tabletop technology

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Now, a recent study shows that adding a tabletop device can improve restaurant services and increase revenues. Pixabay

 We’ve all been there…you’re out to eat and in need of a refill or the check and the wait staff is nowhere to be found. Now, a recent study shows that adding a tabletop device can improve restaurant services and increase revenues.

Published in the journal Management Science, the findings reveal that restaurants should introduce tabletop technology in a demonstrated way to improve service and satisfaction.

Tabletop technology allows customers to view menu items, re-order beverages, pay for the meal, play games and browse news content. The technology is meant to assist waiters, not replace them.

“We estimate one per cent sales lift per check which translates into $2 million extra sales or $1 million profit per month in the short-run, and that’s a conservative estimate,” said Tom Fangyun Tan, Associate Professor at Southern Methodist University in the US.

Tabletop, Device, Restaurant
We’ve all been there…you’re out to eat and in need of a refill or the check and the wait staff is nowhere to be found. Pixabay

The research reveals tabletop technology is likely to improve sales by 1 per cent per check and reduce meal duration by 10 per cent. The combination of these two effects increase the sales per minute or sales productivity by 11 per cent.

The data was collected from a restaurant chain here in the US that owns 66 establishments. It looked at transaction data from 2012 to 2014 or 2.6 million transactions.

“A good, attentive waiter already does what the tabletop device does…a less attentive or forgetful waiter does not, but relies more on the device, which makes up for the lacking ability resulting in faster service,” Tan said.

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The data suggest that restaurants re-evaluate their operations to fully reap the benefits of tabletop technology. (IANS)

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Global Smartphone Sales All Set To Reach 1.57bn Units in 2020: Gartner Report

The key focus for vendors will be access to 5G and enhancement of the camera technology within devices

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Smartphone
Smartphone sales will register growth in 2020 as the demand for mid-price smartphones rises in India. Pixabay

Global sales of smartphones to end users are set to reach 1.57 billion units in 2020, which is an increase of three per cent year over year (YoY), a new report by Gartner, Inc. said on Tuesday.

In 2019, worldwide smartphone sales declined two per cent — the first time since 2008 that the global smartphone market experienced a decline.

“2019 was a challenging year for smartphone vendors, primarily due to oversupply in the high-end sector in mature markets and longer replacement cycles overall,” Annette Zimmermann, Research Vice President at Gartner, said in a statement.

“However, in 2020, the market is expected to rebound with the introduction of 5G network coverage in more countries and as users who may have delayed their smartphone purchases until 2020 in expectation of price reductions begin buying again,” added Zimmermann.

According to the market research agency, sales of 5G mobile phones will total 221 million units in 2020 — which will account for 12 per cent of overall mobile phone sales — and more than double in 2021, to 489 million units.

“The commercialisation of 5G phones will accelerate in 2020. 5G phones costing under $300 have been announced, so sales growth of 5G phones is expected to exceed that of 4G phones over twelve months,” noted Zimmermann.

From a regional perspective, the Middle East and North Africa, mature Asia/Pacific and Greater China (including China, Taiwan and Hong Kong) will exhibit the highest growth rates in 2020, at 5.9 per cent, 5.7 per cent and 5.1 per cent, respectively.

Smartphone
Global sales of smartphones to end users are set to reach 1.57 billion units in 2020, which is an increase of three per cent year over year (YoY), a new report by Gartner, Inc. said on Tuesday. Wikimedia Commons

Strong demand for 5G phones in general, together with expectations of Apple’s first 5G iPhone, will bolster demand for smartphones, particularly in Asia/Pacific and Greater China. “Smartphone sales will register growth in 2020 as the demand for mid-price smartphones rises in India,” said Anshul Gupta, Senior Research Director at Gartner.

“Premium features including improved camera, display at affordable price will remain key for growth in the Indian smartphone market in 2020.” According to Gartner, attention at this year’s Mobile World Congress (MWC) will be drawn to 5G devices at either end of the price scale, some of which may be revealed before the event.

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“The key focus for vendors will be access to 5G and enhancement of the camera technology within devices,” said Zimmermann. (IANS)