Tuesday April 23, 2019
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Adobe Announces Global Availability of AI-powered ‘Experience Platform’

With over 5,500 employees, India is the second largest establishment for Adobe and over a third of the company's overall R&D happens out of the India labs

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Software major Adobe on Tuesday announced the global availability of “Adobe Experience Platform” for customer experience management (CXM).

Stitching together data from across the enterprise, the platform enables real-time customer profiles leveraging Adobe Sensei, the company’s artificial intelligence (AI) and machine learning (ML) technology.

To help enterprises deliver personalised experiences in real-time, the Adobe Experience Platform activates content based on these customer profiles, the San Jose, California-headquartered company said at its annual summit here.

“Solving today’s data challenges require a cloud-based, hyper-scale architecture with a rich data pipeline and real-time customer profile powered by AI and ML,” said Abhay Parasnis, Executive Vice-President and Chief Technology Officer, Adobe.

“Adobe Experience Platform is purpose-built for capturing, processing and actioning data in real-time, enabling enterprises to deliver rich and relevant experiences to their customers,” Parasnis said.

Every enterprise today is struggling to handle the explosion of data, which is being driven by rich customer experiences, multiple devices and IoT.

These companies are spending massive amounts of time and resources trying to build their own infrastructure to manage and sort the data.

Adobe Acrobat Reader. Pixabay

Adobe said it is offering Adobe Experience Platform to bring together all data sources from across the enterprise and rationalise the data for real-time actionability.

Some of the world’s largest brands, including 3M, Best Buy, Home Depot, Kohl’s, Marriott, Sony PlayStation and Verizon Wireless, are already using Adobe Experience Platform in beta.

At the Adobe Summit 2019, the company announced its partnership with US-based cloud computing firm ServiceNow to accelerate customer experience management across enterprises.

Adobe on Tuesday also announced an extension of its partnership with Microsoft and a new integration with LinkedIn Marketing Solutions that will accelerate account-based experiences (ABX) through new marketing solution integrations.

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“Orchestrating the engagement of multiple individuals in a complex marketing and sales journey is at the heart of account-based experiences and what B2B (business-to-business) marketers do day in and out,” said Steve Lucas, Senior Vice-President, Digital Experience Business at Adobe.

“With these new account- based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging, and new ways to measure that business impact,” Lucas said.

With over 5,500 employees, India is the second largest establishment for Adobe and over a third of the company’s overall R&D happens out of the India labs. (IANS)

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AI, Social Media Regulation Find Prominence in Poll Manifestos

The poll manifestos suggest that irrespective of the parties that could come to power for the next five year, there will be no halt in the digital journey that the country has embarked on

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Representational image.

Going by the poll manifestos published by major political parties, the use of digital technology is likely to get a boost under the new government that will come to power after the Lok Sabha election results on May 23.

While most political parties have promised greater implementation of emerging technologies such as Artificial Intelligence (AI), Big Data and Blockchain technologies to drive the growth of the economy, some have also assured punishment for those who misuse digital and social media.

The Bharatiya Janata Party, which pushed digital transactions in a major way during its five-year rule ending this year, said it would further increase the ongoing incentives to expand digital transactions if voted to power again.

The BJP said it would create a new data-sharing framework that builds on the success of ‘Jan Dhan’ and Aadhaar platforms while ensuring data privacy and security. “With this scheme, we will ensure that every Indian has access to banking facilities within a radius of 5 km,” the BJP manifesto said.

The National Democratic Alliance (NDA) government led by the BJP faced severe criticism from the Opposition for the use of Aadhaar biometric identification system in distribution of benefits to the people. They followed up the criticism in their manifestos as well.

While the Congress promised an amendment to the Aadhaar Act in order to restrict its use, the Communist Party of India (Marxist) said it would push for scrapping of the use of Aadhaar and biometrics for all social welfare measures if voted to power.

The Congress manifesto even devoted a section on ‘Digital Rights of Every Citizen’ to affirm “its belief that every Indian shall enjoy digital rights and freely access the digital world.”

From promising access to all persons to high-quality Internet at affordable rates, to passing a law to protect the personal data of all persons and uphold the right to privacy, the Congress is promising the common man quite a lot of digital benefits.

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This from March 27, 2019, shows the Grindr icon on a phone. This week, the Committee for Investment in the United States reportedly directed Beijing Kunlun Tech to divest itself of Grindr, a gay dating app, because of concern the data it collects could be used for blackmail. Pixabay

“We will establish a National Mission focused on sunrise technologies such as Big Data, Machine Learning, Internet of Things, 3-D Printing and Manufacturing, and Knowledge Networks,” read the Congress manifesto.

The BJP manifesto promises a “Science Mission” with two submissions, focused on Artificial Intelligence and robotic research. The BJP’s ‘Sankalp Patra’ also puts a lot of emphasis on using technology for helping farmers and improving agricultural output.

“We will enable development of young agri-scientists to take advantage of Artificial Intelligence, Machine Learning, Blockchain technology, Big Data analytics etc. for more predictive and profitable precision agriculture,” the BJP said.

While adoption of digital technologies has increased dramatically over the years, the poll manifestos of the political parties also suggest that stricter regulations for social media could be in the offing.

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The Congress, which was earlier linked to hundreds of fake Facebook pages and accounts, said it would pass regulations to stop the spread of fake news and hate speech and punish those who misuse digital and social media.

The Dravida Munnetra Kazhagam (DMK) went a step ahead and stated that if voted to power, it will urge the Union government to bring in a law to prevent all types of social media from publishing any kind of obscene content.

The poll manifestos suggest that irrespective of the parties that could come to power for the next five year, there will be no halt in the digital journey that the country has embarked on. (IANS)