Monday December 16, 2019
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Adobe Announces Global Availability of AI-powered ‘Experience Platform’

With over 5,500 employees, India is the second largest establishment for Adobe and over a third of the company's overall R&D happens out of the India labs

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Software major Adobe on Tuesday announced the global availability of “Adobe Experience Platform” for customer experience management (CXM).

Stitching together data from across the enterprise, the platform enables real-time customer profiles leveraging Adobe Sensei, the company’s artificial intelligence (AI) and machine learning (ML) technology.

To help enterprises deliver personalised experiences in real-time, the Adobe Experience Platform activates content based on these customer profiles, the San Jose, California-headquartered company said at its annual summit here.

“Solving today’s data challenges require a cloud-based, hyper-scale architecture with a rich data pipeline and real-time customer profile powered by AI and ML,” said Abhay Parasnis, Executive Vice-President and Chief Technology Officer, Adobe.

“Adobe Experience Platform is purpose-built for capturing, processing and actioning data in real-time, enabling enterprises to deliver rich and relevant experiences to their customers,” Parasnis said.

Every enterprise today is struggling to handle the explosion of data, which is being driven by rich customer experiences, multiple devices and IoT.

These companies are spending massive amounts of time and resources trying to build their own infrastructure to manage and sort the data.

Adobe Acrobat Reader. Pixabay

Adobe said it is offering Adobe Experience Platform to bring together all data sources from across the enterprise and rationalise the data for real-time actionability.

Some of the world’s largest brands, including 3M, Best Buy, Home Depot, Kohl’s, Marriott, Sony PlayStation and Verizon Wireless, are already using Adobe Experience Platform in beta.

At the Adobe Summit 2019, the company announced its partnership with US-based cloud computing firm ServiceNow to accelerate customer experience management across enterprises.

Adobe on Tuesday also announced an extension of its partnership with Microsoft and a new integration with LinkedIn Marketing Solutions that will accelerate account-based experiences (ABX) through new marketing solution integrations.

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“Orchestrating the engagement of multiple individuals in a complex marketing and sales journey is at the heart of account-based experiences and what B2B (business-to-business) marketers do day in and out,” said Steve Lucas, Senior Vice-President, Digital Experience Business at Adobe.

“With these new account- based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging, and new ways to measure that business impact,” Lucas said.

With over 5,500 employees, India is the second largest establishment for Adobe and over a third of the company’s overall R&D happens out of the India labs. (IANS)

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New AI can Reduce Risk of Suicide Among Youth

AI can help prevent suicide among youth

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Researchers from USC developed an AI that can prevent suicide risks among youth. Lifetime Stock

In a bid to help mitigate the risk of suicide especially among the homeless youth, a team of researchers at University of California (USC) has turned their focus towards Artificial Intelligence (AI).

Phebe Vayanos, an associate director at USC’s Center for Artificial Intelligence in Society (CAIS), and her team have been working over the last couple of years to design an algorithm capable of identifying who in a given real-life social group would be the best persons to be trained as “gatekeepers” capable of identifying warning signs of suicide and how to respond.

“Our idea was to leverage real-life social network information to build a support network of strategically positioned individuals that can ‘watch-out’ for their friends and refer them to help as needed,” Vayanos said.

Vayanos and study’s lead author Aida Rahmattalabi investigated the potential of social connections such as friends, relatives and acquaintances to help mitigate the risk of suicide.

“We want to ensure that a maximum number of people are being watched out for, taking into account resource limitations and uncertainties of open world deployment,” Vayanos said.

Youth suicide
The AI algorithm can improve the efficiency of suicide prevention trainings. Lifetime Stock

For this study, Vayanos and Rahmattalabi looked at the web of social relationships of young people experiencing homelessness in Los Angeles, given that 1 in 2 youth who are homeless have considered suicide.

“Our algorithm can improve the efficiency of suicide prevention trainings for this particularly vulnerable population,” Vayanos said.

An important goal when deploying this AI system is to ensure fairness and transparency.

“This algorithm can help us find a subset of people in a social network that gives us the best chance that youth will be connected to someone who has been trained when dealing with resource constraints and other uncertainties,” said study co-author Anthony Fulginiti.

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This work is particularly important for vulnerable populations, say the researchers, particularly for youth who are experiencing homelessness.

The paper is set to be presented at the 33rd Conference on Neural Information Processing Systems (NeurIPS) in Vancouver, Canada, this month. (IANS)