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Adobe Joins NYT, Twitter to Ensure Authenticity of Digital Content

"Everyone has a role to play in information quality and media literacy. Collaboration on issues as complex as this is key," Harvey added

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Adobe Acrobat Reader. Pixabay

With an aim to provide proper content attribution for creators and publishers to ensure trust and transparency online, Adobe along with The New York Times and Twitter on Monday announced the “Content Authenticity Initiative”.

The goal is to develop an industry standard for digital content attribution and let designers get credit for their work.

“With the proliferation of digital content, people want to know the content they’re seeing is authentic,” said Dana Rao, Executive Vice President and General Counsel, Adobe.

“It is critical for technology and media companies to come together now in order to empower consumers to better evaluate and understand content online,” Rao said, during the “Adobe Max” conference here.

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share.

The framework is designed to let authors verify their content so that they receive proper attribution and provide consumers with an attribution trail to give them greater confidence about the authenticity of the content they’re consuming.

The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

Adobe demonstrated a prototype of its content attribution technology embedded in Photoshop.

“Discerning trusted news on the internet is one of the biggest challenges news consumers face today,” said Marc Lavallee, head of Research & Development, The New York Times Company.

“This initiative lays the groundwork for doing that through open standards and protocols.”

Also Read: Apple Partners with Valve to Develop its Rumoured AR Headset

“Serving and enhancing global public conversation is our core mission at Twitter,” said Del Harvey, Vice President, Global Trust and Safety, Twitter.

“Everyone has a role to play in information quality and media literacy. Collaboration on issues as complex as this is key,” Harvey added. (IANS)

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Twitter Planning Bitcoin Payments as Tips on its Platform

Dorsey has also hired Bitcoin developers for his payments company

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Twitter is considering a feature that would allow users to tip one another – in Bitcoins though.

The Information reports that the micro-blogging platform is working on implementing a new payment feature to let people send money to each other.

It is not yet clear whether the Twitter tipping feature would integrate with Jack Dorsey’s other company, Square, which is a financial services, merchant services aggregator, and mobile payment company based in San Francisco.

Dorsey has made absolutely no secret of his love of Bitcoin over the years.

NewsBTC has reported on the Twitter CEO opining that Bitcoin will one day be the currency of the internet and his company Square integrating cryptocurrency payments.

Business, Twitter, Invest, Investment, Start-up, Kochi
A man reads tweets on his phone in front of a displayed Twitter logo. VOA

“Dorsey has been a major investor in the Bitcoin micropayments solution Lightning Network,” said the report.

Dorsey will move to Africa for three-six months this year to “define the future”.

“Sad to be leaving the continent for now. Africa will define the future (especially the bitcoin one!). Not sure where yet, but I’ll be living here for 3-6 months mid-2020. Grateful I was able to experience a small part,” said the Twitter CEO.

Also Read: Apple to Sell 80-85mn iPhones with 5G Connectivity

Dorsey has also hired Bitcoin developers for his payments company.

He is an advocate of digital currency bitcoin but he also says it is “not functional as a currency”. (IANS)