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Adobe, Microsoft and SAP Introduce Open Data Initiative

Adobe, Microsoft and SAP are partnering to reimagine the customer experience management category

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Adobe, Microsoft and SAP announce Open Data Initiative. (IANS)
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In an effort to empower companies to derive more value from their data and deliver better customer experiences, Adobe, Microsoft and SAP have introduced the Open Data Initiative (ODI).

Announced at the “Microsoft Ignite” conference here late on Monday, the initiative will enhance data exchange between the applications and platforms offered by the three companies.

“Together with Adobe and SAP, we are taking a first, critical step to helping companies achieve a level of customer and business understanding that has never before been possible,” said Microsoft CEO Satya Nadella.

“Organisations everywhere have a massive opportunity to build AI-powered digital feedback loops for predictive power, automated workflows and, ultimately, improved business outcomes,” he added.

Companies around the world use software and services from Adobe, Microsoft and SAP to run product development, operations, finance, marketing, sales, human resources and more.

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A sign for Microsoft is seen on a building in Cambridge. VOA

The core focus of the Open Data Initiative is to eliminate data silos and enable a single view of the customer, helping companies to better govern their data and support privacy and security initiatives.

“Adobe, Microsoft and SAP are partnering to reimagine the customer experience management category,” said Shantanu Narayen, CEO, Adobe.

“Together, we will give enterprises the ability to harness and action massive volumes of customer data to deliver personalised, real-time customer experiences at scale,” he added.

Also Read- Vivo Launches V11 in India

According to Bill McDermott, CEO of SAP, the three companies understand that the customer experience is no longer a sales management conversation.

With the open data initiative, we will help businesses run with a true single view of the customer,” said McDermott. (IANS)

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Microsoft Wants Regulation For Facial Recognition Technology To Start in 2019

Microsoft is one of several companies playing a leading role in developing facial recognition technology

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A sign for Microsoft is seen on a building in Cambridge. VOA

Given the potential for abuse of the fast advancing facial recognition technology, governments across the world need to start adopting laws to regulate this technology in 2019, Microsoft President Brad Smith has said.

“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” warned Smith in a blog post on Thursday.

“The time for action has arrived,” he said, adding that the industry must also exercise restraint while using this technology.

Speaking of the benefits of the technology, the Microsoft President mentioned that police in New Delhi recently trialled facial recognition technology and identified almost 3,000 missing children in four days.

Similarly, historians in the US have used the technology to identify the portraits of unknown soldiers in Civil War photographs taken in the 1860s.

Researchers successfully used facial recognition software to diagnose a rare, genetic disease in Africans, Asians and Latin Americans.

And in October, the National Australia Bank designed a proof of concept to enable customers to withdraw money from an Automatic Teller Machine using facial recognition and a PIN.

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Regulation for facial recognition technology must start in 2019: Microsoft. Pixabay

But at the same time, the potential for abuse of this technology is huge, Smith said, adding that certain uses of this technology could lead to biased decisions and discrimination.

Moreover, the widespread use of this technology can lead to new intrusions into people’s privacy, he said.

“The use of facial recognition technology by a government for mass surveillance can encroach on democratic freedoms,” Smith added.

Also Read- Fujifilm Launches its Medium Format Mirrorless Camera in India

“While we believe that new laws and regulations are indispensable, we also recognise that they are not a substitute for the responsibility that needs to be exercised by tech companies,” he said.

Microsoft is one of several companies playing a leading role in developing facial recognition technology.

The company, Smith said, would start adopting new principles to manage the issues surrounding facial recognition technology in the first quarter of 2019. (IANS)