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Adobe, Microsoft and SAP Introduce Open Data Initiative

Adobe, Microsoft and SAP are partnering to reimagine the customer experience management category

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Adobe, Microsoft and SAP announce Open Data Initiative. (IANS)
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In an effort to empower companies to derive more value from their data and deliver better customer experiences, Adobe, Microsoft and SAP have introduced the Open Data Initiative (ODI).

Announced at the “Microsoft Ignite” conference here late on Monday, the initiative will enhance data exchange between the applications and platforms offered by the three companies.

“Together with Adobe and SAP, we are taking a first, critical step to helping companies achieve a level of customer and business understanding that has never before been possible,” said Microsoft CEO Satya Nadella.

“Organisations everywhere have a massive opportunity to build AI-powered digital feedback loops for predictive power, automated workflows and, ultimately, improved business outcomes,” he added.

Companies around the world use software and services from Adobe, Microsoft and SAP to run product development, operations, finance, marketing, sales, human resources and more.

Microsoft
A sign for Microsoft is seen on a building in Cambridge. VOA

The core focus of the Open Data Initiative is to eliminate data silos and enable a single view of the customer, helping companies to better govern their data and support privacy and security initiatives.

“Adobe, Microsoft and SAP are partnering to reimagine the customer experience management category,” said Shantanu Narayen, CEO, Adobe.

“Together, we will give enterprises the ability to harness and action massive volumes of customer data to deliver personalised, real-time customer experiences at scale,” he added.

Also Read- Vivo Launches V11 in India

According to Bill McDermott, CEO of SAP, the three companies understand that the customer experience is no longer a sales management conversation.

With the open data initiative, we will help businesses run with a true single view of the customer,” said McDermott. (IANS)

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Microsoft And NASA Come Together to Make A New Spacecraft

Microsoft said that NASA was using the HoloLens to find the best places on Mars to build bases.

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A man walks past a Microsoft sign set up for the Microsoft BUILD conference at Moscone Center in San Francisco, April 28, 2015. Microsoft says it’s requiring its U.S. suppliers to offer their employees at least 12 weeks paid leave to care for a new child. The company announced the new parental leave policy Thursday. VOA

Engineers at American aerospace company Lockheed Martin are using Microsoft mixed reality smartglass HoloLens to build NASA’s Orion spacecraft designed to transport humans to destinations such as the Moon and eventually Mars, and return them safely back to Earth, the MIT Technology Review reported.

Lockheed Martin is the prime contractor building NASA’s Orion spaceship.

The technicians at the firm use the HoloLens to learn a task or check the directions in 15-minute increments rather than for a constant feed of instructions.

Microsoft
A sign for Microsoft is seen on a building in Cambridge. VOA

For the team constructing the heat shield skeleton of Orion, the new technology takes the place of a 1,500-page binder full of written work instructions, thereby helping them to perform tasks faster, said the report on Tuesday.

NASA’s partnership with Microsoft on HoloLens is not new.

In 2015, the US space agency announced that it was teaming up with the software giant to develop Sidekick, a new project using commercial technology to empower astronauts aboard the International Space Station (ISS).

NASA, Microsoft
NASA charts roadmap for human missions to Moon, Mars. Pixabay

Sidekick uses Microsoft HoloLens to provide virtual aid to astronauts working off the Earth, for the Earth. A pair of the devices was launched to the ISS on December 6, 2015.

Also Read: IAU Names Two Lunar Craters to Honour NASA’s Apollo 8

In 2017, Microsoft said that NASA was using the HoloLens to find the best places on Mars to build bases that would one day house astronauts exploring the planet.

Rather than putting users in a fully computer-generated world, as virtual reality does, HoloLens allows users to place 3D digital models in the room alongside them. (IANS)

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