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Adobe Now Lets Small Businesses e-sign Documents

This functionality would soon roll out globally as part of the latest version of Acrobat Reader

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The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

To reduce the paper-dependency of smaller businesses, software giant Adobe on Tuesday integrated its “Sign” feature into the desktop app of its document management system Acrobat Reader which would enable e-signature capabilities.

According to a new research from Adobe, even in this digital era, small business employees rank paper-based processes as a top impediment to running their business more efficiently, with 75 per cent reporting they still sign documents with pen and paper.

In a survey of 500 businesses, 42 per cent of small company employees report that paper-based processes slow their productivity

This integration would allow Acrobat Reader users send two documents for e-signature each month, free of the subscription charge.

“Millions of small businesses already rely on Adobe to simplify document work – converting paper to digital with Adobe Scan, creating, reviewing and editing PDFs with Adobe Acrobat. Adobe Sign for small business now completes the toolbox for small companies to fully digitize their business,” said Ashley Still, Vice President and General Manager, Adobe Document Cloud.

Adobe India
Adobe India’s efforts are aimed at establishing small businesses in the technology industry. Pixabay

With Adobe Sign”s integration with other services, users would be able to sign and pay for services in a single step and bulk send a single form to hundreds at once and get e-signatures.

An existing research from Forrester suggests that each document signed manually costs 1.3 hours and $11 in time spent.

Also Read: Sony Brings New Bravia OLED TV Series in India

Adobe Sign”s integration into the Acrobat reader would help small business employees in the US save both, time and money by using electronic signatures.

This functionality would soon roll out globally as part of the latest version of Acrobat Reader. (IANS)

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Indians Seek Personalized Customer Experiences The Most, Says a New Study by Adobe

The top three experience-breakers for Indian customers are hidden fees after purchase, no cancellation policies for travel packages and different returns policies for marketplace sellers

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Adobe Acrobat Reader. Pixabay

People in India have the highest requirement for personal services in the world with 82 per cent Indians demanding offline as well as online personalized experiences, a new study by software giant Adobe said on Wednesday.

The “Adobe Experience Index 2019” that surveyed 1,000 adults found that while two out of three people in India prefer human interaction over interacting with machines, a majority of 79 per cent people are happy to have automated experiences — especially younger consumers with 84 per cent people aged between 25-34 years.

On the other hand, brand-loyal older Indians — aged between 50-64 years — are more likely to agree that brands already know and respect them. They feel brands make technology transparent to them.

“In the past few years, India has seen competition across brand categories intensify, with businesses giving their consumers more choices than ever before. Therefore, Indians having the highest expectations across the world when it comes to personalised customer experiences does not come as a surprise,” said Sunder Madakshira, Head, Marketing, Adobe India.

The study highlighted that customer respect and personalisation are important criterias of brand interaction, even for the Gen Z consumers.

The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

If these expectations are not met, it could impact businesses’ bottom line, with one in four consumers abandoning their cart as a result of having challenging user experience and customer care.

While Indian consumers are impressed with the potential for automation at smart stores, the study said that 18-24 years old Gen Z are less convinced that technological innovations will improve their lives.

And just as good user experiences are seemingly earning brands brownie points, bad experiences also leads to one in three consumers over 35 years of age saying that they would stop purchasing from the company altogether.

Also Read: SMBs Adopting New Digital Technologies Faster: Google India

The top three experience-breakers for Indian customers are hidden fees after purchase, no cancellation policies for travel packages and different returns policies for marketplace sellers.

“In order to succeed in this experience age, businesses need to be aware of what their consumers want and aim towards delivering personalised, seamless experiences in real-time,” Madakshira added. (IANS)