Friday April 26, 2019
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After Whatsapp, its LoveApp: Tinder & Grindr

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By Ridham Gambhir

With apps like Shaadi.com and Jeevansaathi, finding a prospective life partner became easy and well facilitated. But who knew that apps such as Tinder and Grindr would emanate and make dating an experience similar to shopping on Flipkart or Myntra? Search for what you like, swipe right and left and get interesting recommendations from the app itself.

Tinder, a social networking app was initially released in 2012. This ‘swipe app’ enables its users to swipe right on a photo for a potentially good match and left, so as to move to the next one.

The online dating app was a huge trend in UK and the US but now it has takers in India too. A sign of our emancipating nature, maybe? The app is authenticated with Facebook login and Instagram account. Users add a short description about themselves, upload a few photos and mutual friends between a user and his/her potential match is also listed.

In order to give homosexuality place in an otherwise hetero-normative society, there is Grinder, grindra dating app for homosexual  and bi-sexual people. The easy availability and free sign-up have made them widely accessible as well as acceptable.

With Facebook, users have to maintain a certain ‘personality’ and dignity in accordance with the friends they have in their profile. Moreover, that site is not ‘hook-up oriented’ while Tinder is. People who join Tinder, do it with the sole motto of finding’ ‘true love’ or a probable partner. Such an e-version of ‘love’ has given people experience that is cherished by some and detested by others.

“When I first heard of it, it seemed funny to me. How can somebody find love photos and  a small description. But little did I know, that I would find my love through this app. The idea of meeting someone totally unknown to you, does seem dangerous but then one chance is worth it.” says Viraj Pandey, a 21-yr old male from Delhi.

With true love a few clicks, rather a few “swipes” away, some have had a bad experience too. Ayesha 140421_POL_Dating_jpg_CROP_promo-mediumlarge

Kaul, a 23-yr old girl from Noida, was shocked to meet her date, who had claimed to be unmarried but was married and a father of a boy.

Such applications do not guarantee love, but surely an experience one would remember all their lives. After all, going on a not-so-blind date might be a good idea!

 

Next Story

Flipkart Opens its Second Data Centre in Hyderabad

The data centre has been built in partnership with CtrlS, whose CEO Sridhar Pinnapureddy was also present on the occasion

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Online marketplace Flipkart on Monday opened its data centre in Hyderabad to strengthen its technology infrastructure.

The new data centre, the second in the country and the first in Telangana, is a part of one of the largest private cloud deployments in the country and will help strengthen its growing marketplace e-commerce business, the company said.

It is also expected to enhance the company’s ability to bring in more sellers and MSMEs to the platform and cater to more consumers in the country. This facility has been designed to be Tier-4 rated, most of the power consumed is fulfilled by renewable energy, and it is also one of the mostAenergy efficient data centres in India with a low overall PUE (power usage effectiveness).

The data centre was inaugurated by Telangana’s Principal Secretary, Information Technology and Commerce, Jayesh Ranjan, along with Flipkart Group’s Chief Corporate Affairs Officer Rajneesh Kumar.

Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

The data centre has been built in partnership with CtrlS, whose CEO Sridhar Pinnapureddy was also present on the occasion.

“In the growing e-commerce business of Flipkart, data centres plays a critical role in serving our sellers and customers better, as well as ensuring business continuity. Our new data centre at Hyderabad is a testimony of our investment in the ecosystem and the state. We are determined to continue growing the business and create a viable ecosystem for MSMEs, local manufacturers and in the process create quality local jobs,” Rajneesh Kumar said.

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Jayesh Ranjan said Telangana was the first state to come out with a dedicated policy on data centres. “Flipkart’s investment and commitment to the business will further strengthen Telangana as the first choice of IT and tech companies to not only scout for talent but for further strengthening their technology infrastructure establishments as well,” he said. (IANS)