AI and Digital Marketing are Key Skills to Boost Growth: Study

Skilled employees will continue to be the biggest asset for any organization going ahead and while options like lateral hiring and outsourcing may help in the short term

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Skilled employees in AI and Digital Marketing will continue to be the biggest asset for any organization going ahead. Pixabay

Artificial Intelligence (AI) and Machine Learning (ML), digital marketing and design thinking are the top skills that organisations will need to focus on to drive future growth, according to a new study.

Despite the increased awareness around upskilling, the survey by ed-tech company Great Learning found that 47 per cent of the companies surveyed have still not assigned budgets for upskilling their workforce.

“The technology skill gap among employees is one of the biggest challenges that organisations in India are beset with,” Hari Krishnan Nair, Co-founder, Great Learning, said in a statement.

“Skilled employees will continue to be the biggest asset for any organization going ahead and while options like lateral hiring and outsourcing may help in the short term, from a cost and effectiveness point of view, upskilling is the best way to stay competitive in the long run,” Nair said.

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AI and ML, digital marketing and design thinking are the top skills that organisations will need to focus on to drive future growth. Pixabay

As per the survey, that involved more than 300 companies ranging from small and mid-size enterprises (SMEs) to large organisations, 25 per cent of all companies believe AI and ML are the most crucial skills needed to ensure an organisation’s future growth.

Digital marketing emerged second with 19 per cent finding it most crucial. It was followed by design thinking, which 10 per cent of companies indicated as most important.

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Apart from these, skills related to Internet of Things (IoT), robotic process automation (RPA), and natural language processing/generation (NLP/NLG) emerged as important skills in responses from the surveyed organisations. (IANS)