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AI and Digital Marketing are Key Skills to Boost Growth: Study

Skilled employees will continue to be the biggest asset for any organization going ahead and while options like lateral hiring and outsourcing may help in the short term

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Skilled employees in AI and Digital Marketing will continue to be the biggest asset for any organization going ahead. Pixabay

Artificial Intelligence (AI) and Machine Learning (ML), digital marketing and design thinking are the top skills that organisations will need to focus on to drive future growth, according to a new study.

Despite the increased awareness around upskilling, the survey by ed-tech company Great Learning found that 47 per cent of the companies surveyed have still not assigned budgets for upskilling their workforce.

“The technology skill gap among employees is one of the biggest challenges that organisations in India are beset with,” Hari Krishnan Nair, Co-founder, Great Learning, said in a statement.

“Skilled employees will continue to be the biggest asset for any organization going ahead and while options like lateral hiring and outsourcing may help in the short term, from a cost and effectiveness point of view, upskilling is the best way to stay competitive in the long run,” Nair said.

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AI and ML, digital marketing and design thinking are the top skills that organisations will need to focus on to drive future growth. Pixabay

As per the survey, that involved more than 300 companies ranging from small and mid-size enterprises (SMEs) to large organisations, 25 per cent of all companies believe AI and ML are the most crucial skills needed to ensure an organisation’s future growth.

Digital marketing emerged second with 19 per cent finding it most crucial. It was followed by design thinking, which 10 per cent of companies indicated as most important.

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Apart from these, skills related to Internet of Things (IoT), robotic process automation (RPA), and natural language processing/generation (NLP/NLG) emerged as important skills in responses from the surveyed organisations. (IANS)

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Microsoft Announces To Bring Antivirus Software “Defender ATP” To Android, iOS

It recently made its unified Office experience combining the Word, Excel and PowerPoint apps available for Android users worldwide

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The decision to bring its Defender software to mobile devices reflects Microsoft's growing focus on smartphone products. Pixabay

Microsoft has announced that it will bring its antivirus software Defender Advanced Threat Protection (ATP) to iOS and Android.

“Defender ATP offers preventive protection, post-breach detection and automated investigation and response for Windows and macOS. Today we’re announcing support for Linux and plans for iOS and Android as well,” Ann Johnson, Microsoft Corporate Vice President, Cybersecurity Solutions Group, wrote in a blog post on Thursday.

The product is likely to help businesses prevent malware and phishing attacks, thereby helping employees to guard their usernames and passwords or other account information.

While the Microsoft blog post did not reveal the date or roll out of the product for mobiles, a report in CNBC said that it may be available later this year.

The decision to bring its Defender software to mobile devices reflects Microsoft’s growing focus on smartphone products.

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Microsoft has announced that it will bring its antivirus software Defender Advanced Threat Protection (ATP) to iOS and Android. Pixabay

It recently made its unified Office experience combining the Word, Excel and PowerPoint apps available for Android users worldwide.

“Cybersecurity always comes down to people – good and bad. Our optimism is grounded in our belief in the potential for good people and technology to work in harmony to accomplish amazing things,” Johnson said in the blog post.

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“After years of investment and engineering work, the data now shows that Microsoft is delivering on the potential of AI (Artificial Intelligence) to enable defenders to protect data and manage risk across the full breadth of their digital estates,” Johnson added. (IANS)