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Airline Tickets, Hotel Bookings Will Be Mobile Influenced in India by 2022: Facebook-KMPG

In hotel bookings, lack of "relevant ads" and "clear call to action" are top friction areas for both men and women

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Australia recommends strengthening regulation of Facebook, Google. Pixabay
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With more and more Indians using phones for shopping experiences, nearly 9 in 10 airline ticket purchases and hotel bookings will be mobile influenced in the country by 2022 — creating a $19 billion and $12 billion sales opportunity for airline and hotel brands respectively, a Facebook-KPMG report revealed on Wednesday.

Nearly half of the total consumer loss in airline ticket purchases (11 per cent out of 23 per cent) and hotel bookings (16 per cent out of 32 per cent) is on account of media friction (consumer drop-off from their purchase journey).

In fact, the mobile can help airline and hotel brands tap into a potential sales opportunity of $9 billion and $2 billion by reducing media friction, the report added.

“At Facebook, we want to help brands convert better by connecting better with their consumers. Our latest report aims at assisting travel brands and marketers in designing relevant mobile marketing strategies, which can help them reduce friction in consumers’ path to purchase and consequently increase sales,” said Pulkit Trivedi, Director, Facebook India.

India currently has over 400 million smartphone users and over 700 million feature phone users.

Additionally, mobile-influenced journeys are 24 per cent shorter for airline ticket purchases and 19 per cent shorter for hotel bookings than offline-influenced journeys, said the report which is the fourth in the series under the Facebook programme “Zero Friction Future”.

Authored by KPMG in India and based on the primary research and insights from a survey conducted by Nielsen, the report defines frictions at each stage of the travel purchase journey and highlights the significant role mobile and Facebook can play to influence Indian travellers’ purchase journeys.

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India currently has over 400 million smartphone users and over 700 million feature phone users. Image: Pixabay

In airline ticket purchases, nearly 70 per cent of men are impacted by the friction, leading to dropouts early in the purchase journey.

“Most men believe that offer communication shared by the brands are either not clear or don’t capture sufficient details,” the findings showed.

Women, however, seek more information and assistance with the purchase as they are likely to ignore advertisements on offline mediums such as print and radio.

In hotel bookings, lack of “relevant ads” and “clear call to action” are top friction areas for both men and women.

Also Read- Microsoft Releasing its Redesigned MS Outlook For Windows, Web Users

“It has become critical for brands to engage with travellers with one comprehensive message and all the information they expect, in a timely fashion. Any disruption in the journey impacts the purchase decision of the traveller,” said Arvind Gupta, Head-Management Consulting, KPMG in India.

According to Ashish Karnad, Executive Director, Marketing Effectiveness, Nielsen India, the report will not only give advertisers and consumers the current category landscape but also provide a bird’s eye view on the possible opportunities being missed by marketers due to media friction. (IANS)

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List of UPA Schemes Renamed by Modi Government

The above comparison shows that BJP is not only trying to steal the credit of previously launched schemes by Congress party by just repackaging them as new schemes

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India, elections, vietnam, BJP
Modi's LPG scheme reduced household air pollution: Study, VOA

A lot of BJP supporters claim that government led by Narendra Modi has launched several schemes for the development of nation in the last four years. What they failed to acknowledge that Narendra Modi has done nothing else than repackaging and renaming the previous schemes started by Congress and took their credit to his name. Shocked, aren’t you? In the last four years, Modi government has failed to develop any original ideas. So in order to appear like the government is working, they have renamed various successfully running schemes started by Congress party to fool people of the nation into believing that BJP has launched numerous schemes in the country. If you find this fact hard to believe, here is the list of s Modi government schemes that are nothing but altered name previously running schemes in the nation:

Pradhan Mantri Jan Dhan Yojana

Originally Basic Savings Bank Deposit Account (BSDBA)

The (BSBDA) scheme was launched in August 2012 according to RBI which provided facility of no minimum balance required to maintain the bank account and avail all the banking services. The number of withdrawals were however limited to 4 per month. The Pradhan Mantri Jan Dhan Yojana (PMJDY) is nothing else than a wrap up on BSDAB scheme adding Rs 1 lakh of accident insurance, overdraft facility up to Rs 5,000 and a life insurance of Rs 30,000 to previous BSDAB accounts.

Beti Bachao, Beti Padhao Yojana (BBBPY)

Originally National Girl Child Day programmes

BJP
The government has initiated a lot of programmes to bring about a change in the attitude of people and stop these kinds of social evils. Wikimedia Commons

According to a report of Centre for Development and Human Rights presented in 2016, the girl child education programme listed under the BBBPY scheme is nothing but the repackaging of older Sarva Shiksha Abhiyan started by Congress.

The act of similar repackaging of scheme can be found in BBBPY’s programme to improve child sex ratio and reduce the dropout rates of school girls. These programmes were already available under Congress party’s Dhanalakshmi and Sabla schemes.

Swachh Bharat Abhiyan

Originally Nirmal Bharat Abhiyan

One of the major Modi government schemes, Swachh Bharat Abhiyan launched in September 2014 is nothing but restructured result of Nirmal Bharat Abhiyan scheme which was started by Congress in April 2012.

Nirmal Bharat Abhiyan was also a renamed scheme by Congress party which was originally introduced as Central Rural Sanitation Programme by Congress in 1986.

Pradhan Mantri Awaas Yojana

Originally Indira Awaas Yojana

Pradhan Mantri Awaas Yojana, BJP
‘Pradhan Mantri Awas Yojana ‘ is an initiative by Government of India in which affordable housing will be provided to the urban poor.

According to a parliamentary standing committee report, it is found that the most anticipated Pradhan Mantri Awaas Yojna by Narendra Modi nothing by rechristened format of Indira Awaas Yojana. The funny fact about the renaming of this scheme is that several web pages of Pradhan Mantri Awaas Yojana still open as Indira Awaas Yojana documents.

Deen Dayal Upadhyay Gram Jyoti Yojana

Originally Rajiv Grameen Vidyutikaran Yojana

According to an information release by government on 23rd July 2015, the Rajiv Grameen Vidyutikaran Yojana stated by Congress is merged under the Deen Dayal Upadhyay Gram Jyoti Yojana launched by BJP with no significant changes.

Soil Health Card scheme

Originally National Project on Management of Soil Health and Fertility

According to the Outcome Budget 2015-16 of the agriculture and cooperation department, a soil health card was included in the scheme of National Project on Management of Soil Health and Fertility. The similar soil cards were also issued by Congress under the National Mission for Sustainable Agriculture.

 

Paramparagat Krishi Vikas Yojana, BJP
The aim of this scheme is to form 10,000 clusters over the next three years and bring about five lakh acres of agricultural area under organic farming to develop agricultural activity in the country

 

Paramparagat Krishi Vikas Yojana

Originally Rashtriya Krishi Vikas Yojana and other programmes

The lack of creativity and insight in Modi government schemes can be seen in its Paramparagat Krishi Vikas Yojana which is nothing but the fusion of some existing components which are amalgamated together as a cluster based programme. This fact was reported in the Outcome Budget 2015-16 of the agriculture and cooperation department.

Pradhan Mantri Jan Aushadhi Yojana

Originally Jan Aushadhi scheme

The Jan Aushadhi scheme was developed by Congress to supply unbranded medicines at reduced prices. This scheme was executed on 23 April 2008 and the first store under this scheme was established on 25 November 2008. According to an statement issued by Loksabh on 144th March 2017, the Jan Aushadhi Scheme is renamed as Pradhan Mantri Bhartiya Janaushadhi Pariyojana.

Make in iIndia, BJP
Make in India, a type of Swadeshi movement covering 25 sectors of the economy,

Make In India

Originally National Manufacturing Policy

The funny part about BJP copying this scheme from Congress National Manufacturing policy is that they forget the remove the information of previous policy in the new website of Make In India scheme. The broken download link redirects to the 2011 older policy document of year 2011.

Also Read: Prime Minister Narendra Modi Appeals MPs To Utilize Their Winter Season Well

The above comparison shows that BJP is not only trying to steal the credit of previously launched schemes by Congress party by just repackaging them as new schemes, but the BJP lacks credibility and insight required to develop new schemes necessary for the development of the nations. Some other Modi government schemes that were actually the brain child of Narendra Modi and BJP part resulted in drastic disaster in nation. GST and demonetisation are two biggest examples of such failed Modi government policies.