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Telecom Major Bharti Airtel Boosts 4G in Delhi-NCR

Performance of Bharti Airtel dipped marginally in March to 9.3 Mbps from 9.4 Mbps in February, according to the data published by the telecom regulator

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Representational image. Wikimedia

Facing stiff competition from fast-expanding Reliance Jio, telecom major Bharti Airtel on Monday announced it has upgraded its mobile network in Delhi-NCR with the deployment of LTE 900 technology on the 900 Mhz spectrum as it also aims to enhance indoor network experience for its 4G smartphone customers.

“As we introduce LTE-900, we will further step up our indoor network coverage. It will enable high speed connectivity and HD quality VoLTE calling for our customers in Delhi,” Vani Venkatesh, CEO, Delhi-NCR, Bharti Airtel, said in a statement.

Given the high propagation and reach of the 900 Mhz spectrum, it would result in wider availability of 4G network across Delhi-NCR — one of the largest and most dense telecom markets in the country, the company added.

As part of its network transformation programme, the telecom major has been deploying network technologies such as pre-5G Massive MIMO and Carrier Aggregation to enhance network capacity over existing spectrum.

The firm uses a mix of 2,300 Mhz, 1,800 Mhz, 2,100 Mhz and 900 Mhz spectrum bands to deliver network experience to its users.

Bharti Airtel’s office.

No other operator in the world has scored better at a country level than Reliance Jio in India in terms of 4G availability, a report from London-based mobile analytics company Opensignal said in April.

Jio’s score grew by close to one percentage point to reach 97.5 per cent, up from 96.7 per cent about six months ago, said the “Mobile Network Experience” report.

Notably, with 22.2 Mbps (megabits per second) average download speed, Reliance Jio topped the 4G download speed chart of the Telecom Regulatory Authority of India (TRAI) for March. For Jio, its an improvement over 20.9 Mbps achieved in February.

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Performance of Bharti Airtel dipped marginally in March to 9.3 Mbps from 9.4 Mbps in February, according to the data published by the telecom regulator.

Average 4G download speed on Vodafone network improved marginally to 7 Mbps in March from 6.8 Mbps in February whereas Idea registered a marginal decline in average download speed from 5.7 Mbps in February to 5.6 Mbps in March. (IANS)

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Bharti Airtel Relaunches its ‘Airtel Thanks’ Programme

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement

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airtel music app, airtel, wynk tube
There will be zero subscription charge for Airtel users with unlimited streaming and downloads, the company said. Wikimedia

Telecom major Bharti Airtel on Thursday relaunched its “Airtel Thanks” programme with benifits offered on a tiered pattern.

The programme was initially launched in October 2018, and offered the customers who committed an ARPU (average revenue per user) of Rs 100 per month, rewards including access to Wynk, Airtel TV, Airtel Books, Amazon Prime, ZEE5 and Netflix subscriptions and exclusive offers on sales on e-commerce platforms.

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement.

The customers in the “Silver” tier would get the basic content of Airtel TV and Wynk. With “Gold”, customers get access to many add-on telecom benefits, premium content and financial services.

Bharti Airtel’s office.

“With ‘Platinum’, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales,” said Airtel.

Further, as part of the programme, Airtel also launched a new prepaid bundle at Rs 299 to offer 28 days of Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS per day. Amazon Prime membership is also available with Airtel Infinity Postpaid Plans.

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Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, said: “It (Airtel Thanks) covers rewards from premium content, to music, e-books, financial services, VIP service and host of partner brands access. For example, with Amazon Prime, we are now bringing to the market a first-of-its-kind pre-paid recharge which has Amazon Prime membership built into it.”

“We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital-first brands like Amazon,” said Adarsh Nair, Chief Product Officer, Bharti Airtel. (IANS)