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Airtel, Cisco to Offer Advanced Connectivity Solutions

Digital India has opened up a huge residual opportunity to help businesses in their digital transformation journey and achieve the next level of growth

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Bharti Airtel
Bharti Airtel's office. Wikimedia Commons

Telecommunications services provider Bharti Airtel and Cisco on Monday announced a partnership to offer advanced networking and connectivity solutions to enterprise and Small and Medium Businesses (SMB) customers in India.

Under the collaboration, Airtel will offer Managed Software-Defined Wide Area Network (SD-WAN) services in collaboration with the US-based technology conglomerate.

“Airtel is well positioned to offer next-gen digitisation solutions to enterprise customers in India and meet the quality of service expectations. We are excited to partner with Airtel. This highlights Airtel’s commitment to offering a flexible and reliable digitisation and collaboration solutions to customers,” Sameer Garde, President, Cisco India and Saarc, said in a statement.

Airtel promo. Source: Airtel.com

Built on the Cisco-Viptela platform, Airtel’s Managed SD-WAN service would provide real-time analytics and in-built security. This solution will have a centralised policy and a management controller that will provide customers with a clear view of data flows across their networks and enable them to optimise data traffic.

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“Digital India has opened up a huge residual opportunity to help businesses in their digital transformation journey and achieve the next level of growth,” Ajay Chitkara, CEO-Airtel Business said. (IANS)

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Bharti Airtel Joins Lionsgate to Deliver Premium Content in India

"This is another major step forward in bringing an exciting and unique content experience to our Indian audience," Jain added

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Bharti Airtel
Bharti Airtel's office. Wikimedia Commons

Telecom major Bharti Airtel on Wednesday said it has entered into a partnership with global content platform Lionsgate and Starzplay, the international premium subscription platform from Starz, to bring premium content from Lionsgate Play to customers in India.

The partnership will give Airtel customers access to a deep portfolio of Lionsgate feature films content, which will be available on Airtel Xstream app and web platforms, Airtel said, adding that its Xstream app has a catalogue of over 10,000 movies and shows along with 400 TV channels.

The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.

“We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks programme. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications,” Adarsh Nair, Chief Product Officer, Bharti Airtel, said in a statement.

“We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India,” Nair said.

airtel music app, airtel, wynk tube
Lava, along with Airtel, Reliance and Godrej were the only four Indian brands that featured in the list of Top 30 brands according to Indian consumers. Wikimedia Commons

Lionsgate Play’s initial offering includes the “Hunger Games” and “Twilight Saga” franchises, multiple Academy Award winner “La La Land”, and the critically-acclaimed international breakout hit “Wonder” among its deep slate of box office successes.

In addition, Airtel customers will have access to recent hits like “American Assassin”, “Robin Hood”, and “The Spy Who Dumped Me”, among others.

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“Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise,” said Rohit Jain, Managing Director, Lionsgate Play South Asia.

“This is another major step forward in bringing an exciting and unique content experience to our Indian audience,” Jain added. (IANS)