Telecom major Bharti Airtel on Thursday said it would offer free subscription of Netflix, Amazon Prime and Zee5 for specific timeframes to its “V-Fiber” customers with broadband plans of Rs 1,099 and above.
Airtel “offers access to premium content from Netflix, Amazon, ZEE5 and much more with home broadband plans of Rs 1,099 and above,” the company said in a statement.
The offers are under its customer reward program “AirtelThanks”.
The benefits include three months subscription gift for Netflix, one year Amazon Prime membership, access to premium content from ZEE5 and Airtel TV among others, said the compay.
As online food delivering platforms gain popularity and virtual kitchens set new goals, consumers globally want personalised experiences and to connect emotionally with the brands, a top Uber Eats executive stressed here on Tuesday.
Addressing the APAC ‘Future of Food Summit’ here, Nikki Neuburger who is Global Marketing Head at Uber Eats, said people are making food orders more interactive with comments and feedback.
“To transform the moments of tension into moments of meaningful connections, people want to be more involved. They seek information like who has prepared the food, who is delivering it and who is reviewing it,” Neuburger told the gathering.
Making food orders more personalised is part of the idea behind why consumers wish their food orders to be treated with a human touch.
In order to cater to their demands, brands like Uber Eats are implementing technologies like Artificial Intelligence (AI), Machine Learning (ML), data analytics and Augmented Reality (AR) in their apps and services.
“The future of online food services is similar to that of hiring a private chef — to know a detailed personal understanding of an individual’s food choices based on their order history,” said Stephen Chau, Senior Director and Global Head of product, Uber Eats.
According to Chau, the time has come for the online restaurant aggregators to create more customised and personalised services for users — like Netflix for food.