Monday January 20, 2020
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Airtel Launches New Music Streaming App ‘Wynk Tube’ for Android Users

Airtel said the app will be available to users in 12 Indian languages including Kannada, Marathi, Telugu, Tamil and Bhojpuri, besides English and Hindi

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Airtel said the app will be available to users in 12 Indian languages including Kannada, Marathi, Telugu, Tamil and Bhojpuri, besides English and Hindi. Wikimedia

Telecom major Bharti Airtel on Tuesday launched its new music streaming app Wynk Tube targeting smartphone users in non-metros and small towns.

Wynk Tube, which is an extension of Airtel’s over the top (OTT) music streaming app Wynk Music, allows users to stream audio and video of popular tracks within the same interface.

Airtel said the app will be available to users in 12 Indian languages including Kannada, Marathi, Telugu, Tamil and Bhojpuri, besides English and Hindi.

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Similar to YouTube Music, Wynk Tube, which launched with a collection of over 40 lakh songs and related videos, is currently available only for Android users. Wikimedia

“Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users,” Sameer Batra, CEO, Content & Apps, Bharti Airtel, said in a statement.

Similar to YouTube Music, Wynk Tube, which launched with a collection of over 40 lakh songs and related videos, is currently available only for Android users.

With this app, users can instantly switch between audio and video mode of their favourite tracks with a single touch, Airtel said, adding that the company has used a Machine Learning algorithm to power recommendations and personalise the app.  Wynk Tube also features voice-enabled search to help users discover their favourite music.

airtel music app, airtel, wynk tube
There will be zero subscription charge for Airtel users with unlimited streaming and downloads, the company said. Wikimedia

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“Regional content and personalization through Artificial Intelligence (AI), Big Data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator,” Batra added.

There will be zero subscription charge for Airtel users with unlimited streaming and downloads, the company said. (IANS)

Next Story

Bharti Airtel Joins Lionsgate to Deliver Premium Content in India

"This is another major step forward in bringing an exciting and unique content experience to our Indian audience," Jain added

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Bharti Airtel
Bharti Airtel's office. Wikimedia Commons

Telecom major Bharti Airtel on Wednesday said it has entered into a partnership with global content platform Lionsgate and Starzplay, the international premium subscription platform from Starz, to bring premium content from Lionsgate Play to customers in India.

The partnership will give Airtel customers access to a deep portfolio of Lionsgate feature films content, which will be available on Airtel Xstream app and web platforms, Airtel said, adding that its Xstream app has a catalogue of over 10,000 movies and shows along with 400 TV channels.

The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.

“We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks programme. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications,” Adarsh Nair, Chief Product Officer, Bharti Airtel, said in a statement.

“We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India,” Nair said.

airtel music app, airtel, wynk tube
Lava, along with Airtel, Reliance and Godrej were the only four Indian brands that featured in the list of Top 30 brands according to Indian consumers. Wikimedia Commons

Lionsgate Play’s initial offering includes the “Hunger Games” and “Twilight Saga” franchises, multiple Academy Award winner “La La Land”, and the critically-acclaimed international breakout hit “Wonder” among its deep slate of box office successes.

In addition, Airtel customers will have access to recent hits like “American Assassin”, “Robin Hood”, and “The Spy Who Dumped Me”, among others.

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“Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise,” said Rohit Jain, Managing Director, Lionsgate Play South Asia.

“This is another major step forward in bringing an exciting and unique content experience to our Indian audience,” Jain added. (IANS)