Telecom service provider Bharti Airtel on Friday said it has rolled out an initiative under which its customers on 2G/3G mobile devices will be eligible for 30 GB data free of cost when they upgrade to a 4G smartphone.
Airtel said this programme will complement its ‘Mera Pehla Smartphone’ initiative, under which it is partnering with multiple mobile handset manufacturers to create an open ecosystem of affordable 4G smartphones.
“Prepaid customers will get free 1 GB data every day for 30 days over and above any pack they charge with. Postpaid customers will get free 30 GB data (with rollover) in their first bill cycle over and above their plan benefits,” Airtel said in a statement.
The report also observed that the price war that started with the entry of Jio may shortly come to an end as operators would “move towards the tiered paid data models familiar in the rest of the mobile world’.
“As the price war begins to subside in this maturing market, India’s operators should have more breathing space to focus on other ways to differentiate such as service quality and bundling, as opposed to a race to the bottom on price,” the report said. (IANS)