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Bharti Airtel Relaunches its ‘Airtel Thanks’ Programme

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement

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airtel music app, airtel, wynk tube
Lava, along with Airtel, Reliance and Godrej were the only four Indian brands that featured in the list of Top 30 brands according to Indian consumers. Wikimedia Commons

Telecom major Bharti Airtel on Thursday relaunched its “Airtel Thanks” programme with benifits offered on a tiered pattern.

The programme was initially launched in October 2018, and offered the customers who committed an ARPU (average revenue per user) of Rs 100 per month, rewards including access to Wynk, Airtel TV, Airtel Books, Amazon Prime, ZEE5 and Netflix subscriptions and exclusive offers on sales on e-commerce platforms.

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement.

The customers in the “Silver” tier would get the basic content of Airtel TV and Wynk. With “Gold”, customers get access to many add-on telecom benefits, premium content and financial services.

Bharti Airtel’s office.

“With ‘Platinum’, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales,” said Airtel.

Further, as part of the programme, Airtel also launched a new prepaid bundle at Rs 299 to offer 28 days of Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS per day. Amazon Prime membership is also available with Airtel Infinity Postpaid Plans.

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Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, said: “It (Airtel Thanks) covers rewards from premium content, to music, e-books, financial services, VIP service and host of partner brands access. For example, with Amazon Prime, we are now bringing to the market a first-of-its-kind pre-paid recharge which has Amazon Prime membership built into it.”

“We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital-first brands like Amazon,” said Adarsh Nair, Chief Product Officer, Bharti Airtel. (IANS)

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Bharti Airtel Comes up with New Tariff Plans for its Mobile Customers

The current yearly plan worth Rs 1,699 would be charged Rs 2,398, among other rate hikes

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Bharti Airtel
Bharti Airtel's office. Wikimedia Commons

Telecom major Bharti Airtel on Sunday came out with revised tariff plans for its mobile customers, which would come into effect from December 3.

The announcement has come amid an adverse Supreme Court ruling on adjusted gross revenue (AGR). In November, both Airtel and Vodafone Idea had announced to raise tariffs in December.

Post the revisions, the current Rs 129 pack for 28 days with unlimited calling, 300 SMS, and 2GB data will cost Rs 148, an Airtel statement said.

Similarly, the plans worth Rs 169 and Rs 199 for 28 days have been merged and a new pack of Rs 248 has been created which would offer the same benefits as the former two, with unlimited calling, 100 SMS per day and 1.5GB data per day.

airtel music app, airtel, wynk tube
There will be zero subscription charge for Airtel users with unlimited streaming and downloads, the company said. Wikimedia Commons

The Rs 249 worth pack which offered unlimited calls, 100 SMS and 2GB data per day would cost Rs 298, said the statement. Packs which currently cost Rs 448 and 499 for 82 days would now cost Rs 598 and Rs 698 for 84 days.

The current yearly plan worth Rs 1,699 would be charged Rs 2,398, among other rate hikes.

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“Airtel’s new plans, represent tariff increases in the range of a mere 50 paise/day to Rs 2.85/day and offer generous data and calling benefits. In addition, Airtel provides exclusive benefits as part of the Airtel Thanks platform, which enables access to premium content from Airtel Xstream (10,000 movies, exclusive shows, and 400 TV channels), Wynk Music, device protection, anti-virus protection and much more,” it said. (IANS)