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Bharti Airtel Relaunches its ‘Airtel Thanks’ Programme

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement

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airtel music app, airtel, wynk tube
There will be zero subscription charge for Airtel users with unlimited streaming and downloads, the company said. Wikimedia

Telecom major Bharti Airtel on Thursday relaunched its “Airtel Thanks” programme with benifits offered on a tiered pattern.

The programme was initially launched in October 2018, and offered the customers who committed an ARPU (average revenue per user) of Rs 100 per month, rewards including access to Wynk, Airtel TV, Airtel Books, Amazon Prime, ZEE5 and Netflix subscriptions and exclusive offers on sales on e-commerce platforms.

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement.

The customers in the “Silver” tier would get the basic content of Airtel TV and Wynk. With “Gold”, customers get access to many add-on telecom benefits, premium content and financial services.

Bharti Airtel’s office.

“With ‘Platinum’, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales,” said Airtel.

Further, as part of the programme, Airtel also launched a new prepaid bundle at Rs 299 to offer 28 days of Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS per day. Amazon Prime membership is also available with Airtel Infinity Postpaid Plans.

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Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, said: “It (Airtel Thanks) covers rewards from premium content, to music, e-books, financial services, VIP service and host of partner brands access. For example, with Amazon Prime, we are now bringing to the market a first-of-its-kind pre-paid recharge which has Amazon Prime membership built into it.”

“We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital-first brands like Amazon,” said Adarsh Nair, Chief Product Officer, Bharti Airtel. (IANS)

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Bharti Airtel’s Africa Posts Net Profit of $83 mn on Net and Payment Biz Growth

Airtel Money posted a revenue of $70 million in Q4 as compared to $38 million in the previous quarter

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airtel music app, airtel, wynk tube
There will be zero subscription charge for Airtel users with unlimited streaming and downloads, the company said. Wikimedia

Bharti Airtel’s Africa subsidiary has posted a net profit of $83 million (around Rs 581 crore at Rs 70 a dollar exchange) for the March-end quarter, compared with a net loss of $49 million a year ago, boosted by a surge in data consumption and a rise in the volume of transaction value on the Airtel Money platform.

But the net income has fallen substantially and sequentially from $123 million in the December quarter.

The Sunil Mittal company said this was due to an exceptional loss of $7 million, “mainly on account network modernisation across various OPCOs (operating companies),” the quarterly earnings report of the company said.

The total revenue for Airtel Africa rose 6 per cent on-year to $781 million, though it fell from $783 million sequentially.

The net income and revenue both have fallen sequentially. Airtel Africa is in the process of a public listing on the London Stock Exchange around June this year in order to raise $1.5-$1.6 billion.

The net debt of the Africa operations has fallen to $4,004 million from $7,755 million a year ago period and marginally from $4,189 million in the December quarter.

“Data usage per customer during the quarter was at 1,375 MBs as compared to 963 MBs in the corresponding quarter last year, an increase of 42.7 per cent,” the company said, adding that data customers increased by 5.1 million on year to 30 million, representing 30.4 per cent of the total customer base, as compared to 27.9 per cent in the year-ago quarter.

Bharti Airtel’s office.

The total minutes on the network during the just-ended quarter grew 18.3 per cent to 52.9 billion.

The company said that its Airtel Money customer base increased 24 per cent annually to 14.2 million and the total transaction value on Airtel Money platform increased by 22 per cent to $6.9 billion.

Airtel Money posted a revenue of $70 million in Q4 as compared to $38 million in the previous quarter.

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Airtel Africa serves 99 million customers in 14 countries. Its Ebidta rose 16 per cent on-year (earnings before interest tax, depreciation & amortisation) at $354 million. On-year Ebitda margin also expanded from 42 per cent in the fiscal third quarter to 43.8 per cent in the fiscal fourth quarter.

But average revenue per user (ARPU) – a key performance metric – dropped 3.1 per cent on-year and 3.4 per cent sequentially – to $2.7. Voice ARPU also fell 3.5 per cent on quarter and 7.2 per cent on year, but data ARPU rose 2.8 per cent and 6.8 per cent sequentially and on-year wise.

Airtel’s Africa unit has already raised $1.45 billion through pre-IPO placements to the likes of Qatar Investment Authority, Warburg Pincus, Temasek, Singtel and SoftBank Group International, to reduce its net debt. (IANS)