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Bharti Airtel Relaunches its ‘Airtel Thanks’ Programme

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement

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airtel music app, airtel, wynk tube
Lava, along with Airtel, Reliance and Godrej were the only four Indian brands that featured in the list of Top 30 brands according to Indian consumers. Wikimedia Commons

Telecom major Bharti Airtel on Thursday relaunched its “Airtel Thanks” programme with benifits offered on a tiered pattern.

The programme was initially launched in October 2018, and offered the customers who committed an ARPU (average revenue per user) of Rs 100 per month, rewards including access to Wynk, Airtel TV, Airtel Books, Amazon Prime, ZEE5 and Netflix subscriptions and exclusive offers on sales on e-commerce platforms.

The three tiers in the new version would be “Silver, Gold and Platinum”, Airtel said in a statement.

The customers in the “Silver” tier would get the basic content of Airtel TV and Wynk. With “Gold”, customers get access to many add-on telecom benefits, premium content and financial services.

Bharti Airtel’s office.

“With ‘Platinum’, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales,” said Airtel.

Further, as part of the programme, Airtel also launched a new prepaid bundle at Rs 299 to offer 28 days of Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS per day. Amazon Prime membership is also available with Airtel Infinity Postpaid Plans.

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Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, said: “It (Airtel Thanks) covers rewards from premium content, to music, e-books, financial services, VIP service and host of partner brands access. For example, with Amazon Prime, we are now bringing to the market a first-of-its-kind pre-paid recharge which has Amazon Prime membership built into it.”

“We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital-first brands like Amazon,” said Adarsh Nair, Chief Product Officer, Bharti Airtel. (IANS)

Next Story

Bharti Airtel Joins Lionsgate to Deliver Premium Content in India

"This is another major step forward in bringing an exciting and unique content experience to our Indian audience," Jain added

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Bharti Airtel
Bharti Airtel's office. Wikimedia Commons

Telecom major Bharti Airtel on Wednesday said it has entered into a partnership with global content platform Lionsgate and Starzplay, the international premium subscription platform from Starz, to bring premium content from Lionsgate Play to customers in India.

The partnership will give Airtel customers access to a deep portfolio of Lionsgate feature films content, which will be available on Airtel Xstream app and web platforms, Airtel said, adding that its Xstream app has a catalogue of over 10,000 movies and shows along with 400 TV channels.

The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.

“We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks programme. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications,” Adarsh Nair, Chief Product Officer, Bharti Airtel, said in a statement.

“We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India,” Nair said.

airtel music app, airtel, wynk tube
Lava, along with Airtel, Reliance and Godrej were the only four Indian brands that featured in the list of Top 30 brands according to Indian consumers. Wikimedia Commons

Lionsgate Play’s initial offering includes the “Hunger Games” and “Twilight Saga” franchises, multiple Academy Award winner “La La Land”, and the critically-acclaimed international breakout hit “Wonder” among its deep slate of box office successes.

In addition, Airtel customers will have access to recent hits like “American Assassin”, “Robin Hood”, and “The Spy Who Dumped Me”, among others.

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“Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise,” said Rohit Jain, Managing Director, Lionsgate Play South Asia.

“This is another major step forward in bringing an exciting and unique content experience to our Indian audience,” Jain added. (IANS)