Popular communication app Truecaller and Telecom services provider Bharti Airtel on Wednesday announced that the “Airtel Truecaller ID” service now has over one million paying subscribers across India.
In less than a year, Truecaller has been able to penetrate the feature phone market in India with its “Airtel Truecaller ID” service and reached over one million paid subscribers, the company said in a statement.
The service is aimed at bridging the digital divide between the urban and growing semi-urban and rural markets in India.
The report also observed that the price war that started with the entry of Jio may shortly come to an end as operators would “move towards the tiered paid data models familiar in the rest of the mobile world’.
“As the price war begins to subside in this maturing market, India’s operators should have more breathing space to focus on other ways to differentiate such as service quality and bundling, as opposed to a race to the bottom on price,” the report said. (IANS)