Tuesday October 16, 2018

Akshay Kumar Lends Support to The Niine Movement Through His #18to82 Campaign

New Delhi, May 10 : Even months after the release of "Pad Man", Bollywood star Akshay Kumar has continued his effort to spread awareness about menstrual hygiene. He has now lent support to a new campaign, bridging the gap between sanitary napkin users from 18 per cent to 82 per cent.

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The #18to82 campaign
Akshay Kumar Seems unhappy with the releasing clash. IANS
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New Delhi, May 10 : Even months after the release of “Pad Man”, Bollywood star Akshay Kumar has continued his effort to spread awareness about menstrual hygiene. He has now lent support to a new campaign, bridging the gap between sanitary napkin users from 18 per cent to 82 per cent.

The #18to82 campaign is a part of the Niine Movement, aimed at raising awareness about menstrual hygiene and tackling the age-old stigma against menstruation across both genders and all age groups.

Akshay, who boldly tackled the issue in Hindi film “Pad Man”, took to social media to support the campaign with the message: “Only 18 per cent of Indian women use sanitary napkins v/s 82 per cent who use unhygienic means. I support the #NIINEMovement which breaks the taboos on periods. Help bridge the gap from #18to82.”

The actor said in a statement: “Open and unafraid conversations on menstruation are powerful as they help to breakdown taboos… Menstrual hygiene is an urgent issue that we must resolve in India.

“Together, we can ensure that every female has the right to manage her period safely and with dignity, and the Niine Movement can drive the social revolution that India needs to initiate change for an entire country. The empowerment of women is the empowerment of a nation.”

The Niine Movement is conceived by social entrepreneur Amar Tulsiyan.

Tulsiyan said: “We each have a responsibility to do what we can to tackle the taboos around menstruation and educate the next generation about periods in the right way. It is my hope that through the campaign, the Niine Movement becomes the spark that leads the way in bringing menstrual hygiene and dignity to every woman and girl in India.”

Also Read: New Study Shows That Elderly With Symptoms of Depression Are More Prone to Memory Problems 

An ambitious five-year plan committed to grass-root change, the movement will be launched at the Menstrual Awareness Conclave, to be held here on Menstrual Hygiene Awareness Day on May 28. It will convene film personalities, academics, policymakers, government officials, activists, business stalwarts, NGOs and thought-leaders, including Akshay, to discuss the impact that stigma and taboos on menstruation have had on holding girls and women back for centuries. (Bollywood Country)

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Actor Akshay Kumar Speaks About The Importance of Cleanliness

Akshay Kumar also made the audience witness India's sanitation issues in film "Pad Man", which focused on menstrual hygiene

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Actor Akshay Kumar, who raised the problem of poor sanitation in India through the film “Toilet: Ek Prem Katha”, has urged people to participate in Swachhata Hi Seva Andolan movement.

On Wednesday, the 51-year-old tweeted: “Thanks to ‘Toilet-Ek Prem Katha’, I got to know about the lack of basic sanitation facilities suffered by millions. Swachhata (cleanliness) should be prioritised for our nation’s healthy future. Join the Swachhata Hi Seva Andolan.”

Akshay Kumar
Akshay Kumar, Wikimedia Commons

Along with the post, Akshay Kumar posted a poster of the movement. It reads: “Become a part of the Swachhata Hi Seva Andolan and undertake shramdaan (voluntary contribution) starting 9.30 a.m. on September 15 in your area. Share your Swachhata moments using #SHS208.”

Also Read- World Hunger Level Continues To Rise Rapidly: UN

Akshay Kumar also made the audience witness India’s sanitation issues in film “Pad Man”, which focused on menstrual hygiene. (IANS)

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