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Akshay Kumar Lends Support to The Niine Movement Through His #18to82 Campaign

New Delhi, May 10 : Even months after the release of "Pad Man", Bollywood star Akshay Kumar has continued his effort to spread awareness about menstrual hygiene. He has now lent support to a new campaign, bridging the gap between sanitary napkin users from 18 per cent to 82 per cent.

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The #18to82 campaign
Akshay Kumar. IANS
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New Delhi, May 10 : Even months after the release of “Pad Man”, Bollywood star Akshay Kumar has continued his effort to spread awareness about menstrual hygiene. He has now lent support to a new campaign, bridging the gap between sanitary napkin users from 18 per cent to 82 per cent.

The #18to82 campaign is a part of the Niine Movement, aimed at raising awareness about menstrual hygiene and tackling the age-old stigma against menstruation across both genders and all age groups.

Akshay, who boldly tackled the issue in Hindi film “Pad Man”, took to social media to support the campaign with the message: “Only 18 per cent of Indian women use sanitary napkins v/s 82 per cent who use unhygienic means. I support the #NIINEMovement which breaks the taboos on periods. Help bridge the gap from #18to82.”

The actor said in a statement: “Open and unafraid conversations on menstruation are powerful as they help to breakdown taboos… Menstrual hygiene is an urgent issue that we must resolve in India.

“Together, we can ensure that every female has the right to manage her period safely and with dignity, and the Niine Movement can drive the social revolution that India needs to initiate change for an entire country. The empowerment of women is the empowerment of a nation.”

The Niine Movement is conceived by social entrepreneur Amar Tulsiyan.

Tulsiyan said: “We each have a responsibility to do what we can to tackle the taboos around menstruation and educate the next generation about periods in the right way. It is my hope that through the campaign, the Niine Movement becomes the spark that leads the way in bringing menstrual hygiene and dignity to every woman and girl in India.”

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An ambitious five-year plan committed to grass-root change, the movement will be launched at the Menstrual Awareness Conclave, to be held here on Menstrual Hygiene Awareness Day on May 28. It will convene film personalities, academics, policymakers, government officials, activists, business stalwarts, NGOs and thought-leaders, including Akshay, to discuss the impact that stigma and taboos on menstruation have had on holding girls and women back for centuries. (Bollywood Country)

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Actor Akshay Kumar Lends His Support to Gender Equality

The campaign celebrates the contribution of women to society

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Actor Akshay Kumar, Wikimedia

Lending his support to gender equality, actor Akshay Kumar said that strong women make stronger countries.

Akshay Kumar along with a bevy of Bollywood celebrities like Shah Rukh Khan, Varun Dhawan, Sidharth Malhotra, Vicky Kaushal, Rekha, Zeenat Aman, Hema Malini, Madhuri Dixit Nene, Kareena Kapoor Khan and Alia Bhatt, gathered on Sunday night to attend the 3rd Lux Golden Rose Awards to extend their support to the United Nations’ campaign #HeForShe.

Talking on the subject, Akshay Kumar said: “When women are strong, families become strong and countries stronger. I am happy to be a part of a family which has many strong women like my mother, my wife, my sister and my mother-in-law.”

The campaign celebrates the contribution of women to society.

Talking about the role of female actors in the industry, Shah Rukh said: “These women have contributed to making me a better human.”

Gen-next stars like Taapsee Pannu, Nushrat Bharucha, Janhvi Kapoor, Ishaan Khattar, Rakulpreet Singh, Ada Sharma too were present at the event.

Janhvi, daughter of producer Boney Kapoor and late veteran actress Sridevi, bagged the Lux Golden Rose Emerging Beauty Of The Year.

The #18to82 campaign
Akshay Kumar. IANS

She said the award was “encouraging”.

“My parents have always maintained that a good artiste is a reflection of a good and honest person and I hope to prove myself by doing exactly that,” she added.

Veteran actress and politician Hema Malini bagged the Lux Golden Rose Iconic Beauty Over The Decades award.

The star-studded evening became much entertaining when Kareena performed on stage on the super hit tracks of her male co-stars like Shah Rukh, Salman Khan and her actor-husband Saif Ali Khan.

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Kareena also won the award of Lux Golden Rose Confident Beauty Of The Year alongside Shikha Talsania and Swara Bhasker.

Others who were seen shaking a leg at the gala were Varun Dhawan, who paid a tribute to his co-stars like Taapsee and Alia; and Madhuri, who enthralled the audience by dancing on tracks like “Dream girl”, “Laila main laila” and “Yeh mera dil”. (IANS)