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Actress Alia Bhatt To Be The Face of Nokia Phones in India

The Nokia phones print campaign with the actress went live on October 12 to mark the festive season

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Finnish company HMD Global that manufactures and markets Nokia smartphones on Monday roped in Bollywood actress Alia Bhatt as the face of Nokia devices in India.

“We are really excited to have Alia Bhatt as the face of Nokia phones. I am confident that in the coming together of Nokia phones and Alia Bhatt, we will further enhance the excitement around our new launches for our fans,” Ajey Mehta, Vice President and Country Head-India, HMD Global, said in a statement.

The new festive campaign with Bhatt takes an affectionate and light-hearted look at the unique role played by a young person (and her Nokia smartphone) in making Diwali celebrations with her loved ones truly special, the company added.

Alia Bhatt
Alia Bhatt face of Nokia phones in India. Wikimedia Commons

The Nokia phones print campaign with the actress went live on October 12 to mark the festive season.

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“The young generation is relied upon by their loved ones for so many things that they do with just a few clicks on their phones — from paying a bill to capturing memories. This insight is at the core of our campaign and helps make Nokia phones relevant for these young consumers,” Mehta added. (IANS)

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Xiaomi Focusing on Rural Retail in India

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014

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Xiaomi
Xiaomi wants to change rural retail in India with new business.

Chinese electronics major Xiaomi, which is focusing on amplifying its product portfolio beyond smartphones, is all set to launch on Tuesday a new business which, according to the company, will “change rural retail in India”.

“Excited about a new business that we are launching. We’ll announce it tomorrow,” Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, revealed in a tweet on Monday.

“This new business will forever change rural retail in India,” he stressed.

Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well.

In September, the company launched its fourth flagship “Mi Home” experience store in the country, in Bengaluru, along with a new office.

“With the launch of a new ‘Mi Home’ experience store, we aim to bring maximum international products to the Indian markets,” Jain said at the time of the launch.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well, wikimedia commons

With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 “Mi Home” stores in 2018 itself.

Known for its low-cost phones, the company shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year, with Samsung at second spot, according to an International Data Corporation (IDC) report last week.

The company grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

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But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014.

Along with its products in the smart home portfolio, its is also venturing into non-technology related segments like luggage, shoes, apparel and more. (IANS)