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The logo is displayed at the New York Stock Exchange, in New York. VOA

In a bid to curb piracy, China’s e-commerce giant Alibaba has come up with ‘video fingerprints’ technology that gives each original video a unique online identity.

Short videos have become a popular form of advertisement for sellers on Alibaba’s e-commerce platforms Taobao and Tmall. But the videos are often left unpatented due to a cumbersome process, Xinhua news agency reported on Wednesday.


To curb this malpractice, Alibaba’s security lab has created ‘fingerprints’ for all original videos on Taobao and Tmall, said He Yuan, a senior algorithm expert at the lab.


Chinese Online Giant Alibaba. Wikimedia

The fingerprints can be used to identify the video even if it is trimmed or its images modified, he added.

Businesses participating in the project can upload their videos and have ‘fingerprints’ generated automatically. Once qualified as an original video, any other videos with high similarity will be reported to the business owner.

Also Read- Google Introduces New Open Platform ‘Anthos’

After being online for about a month, more than 7,000 businesses have signed up to participate in the project, said Alibaba. (IANS)


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