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All Eyes on Subscription-based Apple TV+, Arcade Gaming

With the simplicity of a single subscription, Apple Arcade will bring games to the App Store’s more than one billion gaming customers

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Apple TV service began rolling out in over 100 countries, including India which comes bundled with Apple TV+, the company's original video subscription service. Wikimedia Commons

The global revenues from streaming video services will reach $159 billion in 2024 — more than double the figure of $68 billion in 2018. In 2019, the global revenue total is projected to reach about $85 billion, says latest data from Digital TV Research.

Apple is not far from the reality and is set to give a mega push to its Apple TV+ subscription TV service that will take popular platforms like Netflix, Amazon Prime and Hulu head on.

According to a report in The Financial Times, Apple has committed $6 billion to its original TV shows and movies budget for its upcoming Apple TV+ service.

This is a huge jump in Apple’s budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform.

The on-demand subscription service will come with brand new programming from the world’s celebrated artists including Oprah Winfrey, Steven Spielberg and others.

Earlier in March, it was announced that Apple’s on-demand subscription service will start in over 100 countries this fall.

Apple TV+ is expected to go live about the same time when Disney unveils Disney+ service on November 12.

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FILE – Apple CEO Tim Cook speaks about the Apple TV during an event at Apple headquarters in Cupertino, California, March 21, 2016. VOA

Disney will charge $6.99 a month for Disney+, or $12.99 a month for a bundled package that also includes Disney-owned ESPN+ and Hulu’s ad-supported streaming TV offering, say reports, adding that Apple TV+ may debut at $10 per month by November.

Apple in March announced its first-ever game subscription service called Apple Arcade that will feature over 100 new and exclusive games, including original releases from renowned creators like Hironobu Sakaguchi, Ken Wong and Will Wright.

Apple Arcade is also slated to launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS.

“We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV,” said Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing.

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“Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases,” he added.

The App Store currently has nearly 300,000 free and paid games.

With the simplicity of a single subscription, Apple Arcade will bring games to the App Store’s more than one billion gaming customers. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

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Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)