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Amazon Ranked India’s Most Trusted E-Commerce Brand

The other players in the top 10 were Flipkart, LinkedIn and Snapdeal, in the seventh, eighth and ninth ranks

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Prime Day sales are as large if not larger than Christmas sales and generally Amazon stock price gets a boost into this period. VOA

E-commerce major Amazon is the most trusted among the Internet brands in India, followed by Google and Facebook, according to a recent report by TRA Research.

Among the 32 Internet brands surveyed, Indian messaging app Hike ranked fourth, beating Facebook-owned Whatsapp, which ranked 10th, said brand intelligence and data insights company’s “Brand Trust Report 2019”.

Indian accommodation service provider and online hotel room aggregator Oyo Rooms was at the fifth position. The Indian online taxi aggregator Ola ranked sixth, way ahead of US-based Uber, which ranked 14th.

Online payment service provider Paytm ranked 19th, one place above its global peer PayPal.

Amazon, India, E-Commerce
E-commerce major Amazon is the most trusted among the Internet brands in India. Pixabay

Commenting on the report, N. Chandramouli, CEO, TRA, said: “Many Indian Internet start-ups are leaders in their categories, which is no mean feat. The brands that focus on creating trust along with profits and growth are the ones that will survive in this business.”

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The other players in the top 10 were Flipkart, LinkedIn and Snapdeal, in the seventh, eighth and ninth ranks, respectively. (IANS)

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88% Indian Customers Use Mobile Devices For Online Payment

About 88% of consumers in India use their mobile phones for online payment

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About 88% of Indian consumers prefer to use their mobile phones for online payment. Pixabay

Around 88 per cent Indian consumers use mobile devices for online payment, according to a joint report by PayPal and IPSOS.

The report further said that bill payments and fashion are the key sectors where app purchases take place and over half the volume of online sales is made through in-app purchases. Around 51 per cent of online sales volume has been made via in-app purchases, it added.

“88 per cent of the surveyed Indians use a mobile device to make payments, way above the global average of 71 per cent,” the report said on Friday.

Online payment through mobiles
81 per cent of the merchants in India are optimised to accept online payments made through mobile. Pixabay

The report is part of a global survey carried out during 23 July and 25 August, 2019.

‘PayPal the IPSOS mCommerce Report’ also said that 81 per cent of the merchants in India are optimised to accept mobile payments to meet the growing demand and responding to consumer preferences, against the the global average of 63 per cent merchants.

Also Read- Facebook Willing to Make Some Changes in its Political Ad Policies

As per the report, social commerce adoption has been increasing in India with about 57 per cent of the consumers having made purchased through this channel in the past six months, with over half of them doing so weekly. (IANS)

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