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Amazon Decides to Lay off its Game Studios

Founded in 2012, Amazon Game Studios has released just a handful of games

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Prime Day sales are as large if not larger than Christmas sales and generally Amazon stock price gets a boost into this period. VOA

Amazon has laid off dozens of developers at its little-known videogame branch, Amazon Game Studios, which develops online games.

Amazon Game Studios has allowed the affected employees 60 days to look for new positions within Amazon, according to one person who was laid off. If they fail to find employment within that period, they would receive severance packages, the Kotaku reported on Friday.

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Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

“Amazon Game Studios is reorganising some teams to allow us to prioritise development of New World, Crucible and new unannounced projects we’re excited to reveal in the future,” an Amazon spokesperson was quoted as saying.

Founded in 2012, Amazon Game Studios has released just a handful of games.

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All of the releases have been designed for mobile devices with one exception — ‘The Grand Tour Game’ — on PlayStation 4 and Xbox One, based on the Amazon Prime original series of the same name, according to the CNBC. (IANS)

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Amazon Introduces ‘Project Zero’ in India to Block Counterfeits

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand's enrolled products through Amazon's marketplace

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Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

In a bid to ensure that customers receive authentic goods when shopping on Amazon. Amazon on Tuesday announced to bring “Project Zero” to India. “Project Zero” introduces additional proactive mechanisms and powerful tools to identify, block and remove counterfeits.

Over 7,000 brands have already enrolled in Project Zero across US, Europe and Japan. A number of Indian brands participated in a pilot to help the company test the experience in India.

“With this launch, we’re excited to see many more brands in India, from small and emerging entrepreneurs to large multi-national brands, partner with us to drive counterfeits to zero and deliver a great shopping experience for our customers,” Dharmesh M Mehta, Amazon’s vice president of worldwide customer trust and partner support, said in a statement.

“Project Zero” combines Amazon’s advanced technology and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products.

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A delivery person pushes a cart full of Amazon boxes in New York City, U.S., Feb. 14, 2019. VOA

It does so through three powerful tools: Automated protections, self-service counterfeit removal tool and product serialization.

“Project Zero builds on our long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon,” said Mehta.

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In its feedback, Hindustan Unilever said the tool has brought relief to brand owners and works in a seamless manner.

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand’s enrolled products through Amazon’s marketplace. (IANS)