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Amazon Partners with Microsoft to Regularise Facial Recognition Technology

The company would start adopting new principles to manage the issues surrounding facial recognition technology in the first quarter of this year

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The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

Joining Microsoft’s call to tame the misuse of facial recognition technology, retail giant Amazon’s Cloud arm, Amazon Web Services (AWS), has asked lawmakers to formulate some rules around the use of the technology.

The announcement came amid increasing scrutiny on the use of facial recognition by researchers, lawmakers and civil liberties groups.

“Facial recognition should always be used in accordance with the law, including laws that protect civil rights,” Michael Punke, Vice President, Global Public Policy, AWS, said in a blog post on Thursday.

“When facial recognition technology is used in law enforcement, human review is a necessary component to ensure that the use of a prediction to make a decision does not violate civil rights.”

AWS said that it supports the creation of a national legislative framework covering facial recognition through video and photographic monitoring on public or commercial premises.

Microsoft, Taiwan AI
A man walks past a Microsoft sign set up for the Microsoft BUILD conference at Moscone Center in San Francisco, April 28, 2015. VOA

“Our view is that facial recognition technology and video/photo surveillance should be covered by the same notice framework,” Punke noted.

In a blog post in December, Microsoft President Brad Smith had said that given the potential for abuse of the fast advancing facial recognition technology, governments across the world need to start adopting laws to regulate this technology.

“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issuese.

“The time for action has arrived,” Smith wrote, adding that the industry must also exercise restraint while using this technology.

According to Punke, there have been concerns about facial recognition technology and its potential use in connection with video monitoring in public or commercial settings.

e-commerce
Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

“We support the calls for an appropriate national legislative framework that protects individual civil rights and ensures that governments are transparent in their use of facial recognition technology.”

Punke, however, said new technology should not be banned or condemned because of its potential misuse.

“Instead, there should be open, honest, and earnest dialogue among all parties involved to ensure that the technology is applied appropriately and is continuously enhanced,” he noted.

Also Read- Apple Faces Lawsuit For Forcing Users to Repeatedly Buy New Chargers

Microsoft is one of several companies playing a leading role in developing facial recognition technology.

The company would start adopting new principles to manage the issues surrounding facial recognition technology in the first quarter of this year. (IANS)

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Here’s Why Alphabet CEO Sundar Pichai Believes That Artificial Intelligence Needs To Be Regulated

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram

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The Alphabet CEO Sundar Pichai stressed that "international alignment will be critical to making global standards work" on AI. Wikimedia Commons

Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it.

Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times.

“There is no question in my mind that artificial intelligence needs to be regulated. It is too important not to. The only question is how to approach it”.

“Companies such as ours cannot just build promising new technology and let market forces decide how it will be used. It is equally incumbent on us to make sure that technology is harnessed for good and available to everyone,” Pichai wrote.

According to CNET, the timing of the editorial coincides with a big push from Google to reveal some of the results of its own work in AI and bring tools it has developed out into the world.

The Alphabet CEO stressed that “international alignment will be critical to making global standards work” on AI.

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Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it. Wikimedia Commons

We need to take a “principled approach to applying AI, said the company, while offering Google’s “expertise, experience and tools.”

“We need to be clear-eyed about what could go wrong,” he said.

His comments come as lawmakers and governments globally are considering to limit the use of AI in fields such as face recognition system – an issue close to Microsoft President Brad Smith’s heart who has often criticized the technology, urging governments to enact legislation regarding the technology.

“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” said Smith.

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram, Tesla CEO Elon Musk warned recently.

In his famous debate with former Alibaba Chairman Jack Ma, Musk entered into a lassic argument over the capabilities of emerging technologies like AI.

Sundar
Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Sundar Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times. Pixabay

Musk said that computers will one day surpass humans in “every single way”. He has predicted that a single company that develops “God-like super intelligence” might achieve world domination.

ALSO READ: Suicide Rates Increasing Among Self-Employed Than Unemployed

If not regulated or controlled soon, AI could become an “immortal dictator” and there will be no escape for humans, the SpaceX CEO had warned. (IANS)