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Amazon Introduces ‘Project Zero’ in India to Block Counterfeits

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand's enrolled products through Amazon's marketplace

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Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

In a bid to ensure that customers receive authentic goods when shopping on Amazon. Amazon on Tuesday announced to bring “Project Zero” to India. “Project Zero” introduces additional proactive mechanisms and powerful tools to identify, block and remove counterfeits.

Over 7,000 brands have already enrolled in Project Zero across US, Europe and Japan. A number of Indian brands participated in a pilot to help the company test the experience in India.

“With this launch, we’re excited to see many more brands in India, from small and emerging entrepreneurs to large multi-national brands, partner with us to drive counterfeits to zero and deliver a great shopping experience for our customers,” Dharmesh M Mehta, Amazon’s vice president of worldwide customer trust and partner support, said in a statement.

“Project Zero” combines Amazon’s advanced technology and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products.

Amazon, New york
A delivery person pushes a cart full of Amazon boxes in New York City, U.S., Feb. 14, 2019. VOA

It does so through three powerful tools: Automated protections, self-service counterfeit removal tool and product serialization.

“Project Zero builds on our long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon,” said Mehta.

Also Read: ASUS Brings AMD- Powered Laptops in India

In its feedback, Hindustan Unilever said the tool has brought relief to brand owners and works in a seamless manner.

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand’s enrolled products through Amazon’s marketplace. (IANS)

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Flipkart Brings First Nokia-branded Smart TV in India: Report

The visuals of the TV are bolstered with "MEMC" technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Flipkart on Thursday launched the Nokia Smart TV in India as part of their strategic partnership. Priced at Rs 41,999, the Nokia-branded smart TV is currently available in a 55-inch variant and features “Sound by JBL”.

The smart TV will be available on the e-commerce platform starting December 10 and the firm will expand the line up of 4K variants in the coming months.

“The acoustics of the Nokia Smart TV has been engineered by JBL, which will let customers experience clear vocal tones and minimal harmonic distortion. True to JBL’s brand recall, the Nokia Smart TV will also enjoy deep bass tones, typically popular with Indian audiences,” the company said in a statement.

Notably, this is the first time that JBL is extending its audio expertise in television space in India.

The TV is powered by 24 watt built-in speakers, “DTS TruSurround” and Dolby Audio to enhance the overall audio experience.

Flipkart will provide complete TV protection for Nokia-branded smart TVs, which is available at a launch price of Rs 999.

Flipkart, Nokia
Flipkart earlier entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. Wikimedia Commons

The programme gives consumers a coverage of three years against manufacturing defects and accidental damages, along with a guaranteed buyback value at the end of three years.

The Nokia Smart TV offers intelligent dimming that helps produce deeper blacks through accurate backlight control and a wide colour gamut.

It comes with the Android 9.0 Operating System (OS) that will allow users access a host of apps on the Android TV Play Store.

Also Read: Sony Unveils Alpha 9 II Camera in India for Rs 3,99,990

It sports a quad-core processor and 2.25GB RAM and 16GB ROM.

The visuals of the TV are bolstered with “MEMC” technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition. (IANS)