Tuesday November 12, 2019
Home Lead Story E-commerce Gi...

E-commerce Giant Amazon Faces Flak for ‘Promoting’ Doorbell Camera Brand

As of now, it remains unclear whether Amazon would be investigated on this subject or not

0
//
e-commerce
Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

Amazon-owned home security company Ring has been accused of exploiting the emotion of fear to sell its doorbell cameras and sharing a “suspected” thief’s video as a promoted post on Facebook.

The e-commerce giant has been called out for promoting a culture where neighbours are encouraged to publicly suspect the worst about those they see and observe through the lens, The Verge reported on Thursday.

Most of that discussion has centred around Ring’s “Neighbours” app, an opt-in community where Ring owners publish their own videos.

“Is it legal for Ring or Amazon to use faces of people, suspected by their customers to have done crimes, in an advertisement? Especially given they have not consented or been convicted or anything. seems uhhh not right,” a Twitter user wrote in reaction to the video.

Meanwhile, a Ring spokesperson said this sort of sponsored post is actually a feature it supports, implying that this is not a one-off.

amazon, one-day delivery
An Amazon Prime Truck is on the Road in Virginia, transporting thousands of items ordered from online giant Amazon. (D Bekheet/VOA)

“Ring’s Community Alerts help keep neighbourhoods safe by encouraging the community to work directly with local police on active cases. Alerts are created using publicly posted content from the Neighbours app that has a verified police report case number,” the report quoted the spokesperson as saying,

“We get the explicit consent of the Ring customer before the content is posted, and utilize sponsored, geo-targeted posts to limit the content to relevant communities,” the spokesperson added.

On the other hand, the Mountain View Police Department (MVPD) said that the department, although grateful for the “additional outreach”, did not ask Ring to post the footage online.

Also Read- PUBG Mobile, Game For Peace Revenue Over $4.8 mn a Day

As of now, it remains unclear whether Amazon would be investigated on this subject or not.

The idea seems to have raised questions about whether Amazon should be legally allowed to use somebody’s face to promote its brand and who would be blamed if the person alleged to be the criminal comes out innocent, the report added. (IANS)

Next Story

Amazon Ring Doorbells Exposed Home Wi-Fi Passwords to Hackers

This takes place in an unsecure manner, through an unprotected access point

0
Amazon, Doorbells, Home
When first configuring the device, the smartphone app must send wireless network credentials. Flickr

Amazon has rolled out a security patch for its widely-popular Ring Video Doorbell Pro after Bitdefender security researchers found that it was exposing Wi-Fi network credentials, thus, allowing nearby attackers to intercept them and compromise the household network, media reports said.

Security researchers from Bitdefender said the Amazon-owned doorbell was sending owners’ Wi-Fi passwords in cleartext as the doorbell joins the local network, thus, allowing nearby hackers to intercept the Wi-Fi password and gain access to the network to launch larger attacks or conduct surveillance.

“When first configuring the device, the smartphone app must send wireless network credentials. This takes place in an unsecure manner, through an unprotected access point. Once this network is up, the app connects to it automatically, queries the device, then sends the credentials to the local network,” Bitdefender was quoted as saying by the TechCrunch on Thursday.

Amazon, Doorbells, Home
Security researchers from Bitdefender said the Amazon-owned doorbell was sending owners’ Wi-Fi passwords in cleartext as the doorbell joins the local network, thus, allowing nearby hackers to intercept the Wi-Fi password. Flickr

Notably, Amazon has dominated Apple and Google in the smart home market, thanks to its smart assistant Alexa and its Echo line up of devices.

Also Read- Xiaomi, Amazon Devices gets Hacked By Dual-Member Team of White-Hat Hackers

Amazon fixed the vulnerability in all Ring devices in September, but the vulnerability was only disclosed now, the report added. (IANS)