Tuesday October 15, 2019
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Amazon Receives Orders from 99.4 per cent of Pincodes in India

Consumers took the EMI route to fulfill their wishes

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An Amazon Prime Truck is on the Road in Virginia, transporting thousands of items ordered from online giant Amazon. (D Bekheet/VOA)

Aiming to gain a bigger pie of the $5 billion opportunity this festive season, Amazon.in on Friday said it received orders from 99.4 per cent of pincodes in India as over 65,000 sellers from more than 500 cities received orders in just five days of the first edition of its “Great Indian Festival” sale.

Nearly 15,000 sellers more than doubled the sales while millionaire sellers including crorepati sellers now exceed 21,000 sellers in the Great Indian Festival First Sale

Customers from over 15,000 pin codes joined Amazon Prime and Prime members can now be found in every nook and corner of the country.

The company said it witnessed over 88 per cent new customers from small towns.

“The first wave of the Great Indian Festival was our biggest celebration ever with Amazon.in. Orders from 99.4% pincodes, over 65,000 sellers from more than 500 cities receiving orders in just five days and customers from over 15,000 pin codes joining Prime,” said Amit Agarwal, Senior Vice President and Country Head, Amazon India.

According to market research firm Forrester, online retailers in India are expected to generate about $4.8 billion in sales from September 25 to October 29. About 80 per cent of these sales were to happen between September 29 and October 4.

In the smartphone category, there was 15 times growth led by brands like Samsung, OnePlus, Apple, Xiaomi and Vivo on Amazon.in.

“OnePlus recorded over Rs 700 crore in sales while Samsung saw a growth of 5 times compared to the Great Indian Festival 2018 led by stellar performance of the M Series and good demand for Samsung A series and Samsung Note 9,” said Amazon.in.

Amazon, online retailer, Drones
The Amazon warehouse in San Fernando de Henares is seen during a 3-day walkout to demand better wages and working conditions, on the outskirts of Madrid, Spain. VOA

The platform saw as many Apple iPhones flying off the shelves during this year’s sale period as compared to total year-to-date (YTD) sales.

Smart home Echo devices saw record 70 times growth — biggest sale ever for Amazon devices.

Large Appliances category saw an 8 times growth. Almost half of the sales came from lower tier towns powered by brands like Godrej, LG, Samsung and Whirlpool.

“We are excited to see that small businesses across India are embracing technology to find success with Amazon by serving customers with the largest selection of products at great value and convenience,” said Agarwal.

Amazon Fashion saw a 5 times jump — led by shoes with a 6 times increase followed by Apparel at 4 times which sold more than 1 million units within 24 hours of the sale going live.

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Consumers took the EMI route to fulfill their wishes.

“Number of customers shopping using EMIs was 1.5 times of Great Indian Festival 2018. New-to-credit customers shopping during Great Indian Festival grew 2 times over the event last year,” said Amazon.in. (IANS)

Next Story

5G Carries Potential to Contribute to India’s GDP Growth by the Year 2025

AR, VR and AI will all come together to form ‘extended reality', it added

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"5G is the promise of a better quality of life for all and exceptional opportunities. It will allow to adapt life to our needs," he said. VOA

A KPMG report on Monday said that 5G technology has the potential to add 0.35-0.5 per cent to India’s gross domestic product (GDP) by 2025.

The report further said that India Inc has the potential to unlock $48.69 billion (Rs 3,408 billion) in four years through the deployment of 5G.

The government has set a target of becoming a $5 trillion economy by 2024-25. In 2018-19, the Indian economy stood at $2.72 trillion.

“We estimate that the 5G contribution to annual GDP will likely be in the range of 0.35-0.5 per cent by 2025. The absolute value unlocked is expected to be highest in the retail sector, followed by finance and then the technology sector,” said the report released at the India Mobile Congress 2019.

It further said that IT will be the “most immersive, intelligent and inventive of all technologies”.

Intel
Top Intel Executive said that India needs to roll out 5G faster in order to take advantage of the economic benefits it can bring to the nation. Pixabay

“Blockchain is a technology trend that has seen wide implementation during 2019 and its applications will continue to expand beyond cryptocurrency, it said.

The survey ranked artificial intelligence (AI), augmented reality (AR)/virtual reality (VR), cognitive computing and machine learning as the top technologies that will have the highest potential to generate immersive experiences, but noted that they are nascent in terms of their evolution and adoption.

AR, VR and AI will all come together to form ‘extended reality’, it added.

Also Read: Users Clueless on Snapchat’s Global Outage

Commenting on the report, Purushothaman K.G., Partner and Sector Lead for telecom at KPMG in India, said: “The future value that will be delivered through telecom operators is not by being the provider of ‘connectivity’ but as being a trusted partner and platform provider offering value and services and experiences to customers.

“We are living in exciting times where new technologies like 5G, IoT, AI and AR/VR promise to revolutionise connectivity and unlock value by creating better, more secure and personalised experiences for everyone.” (IANS)