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Amazon Receives Orders from 99.4 per cent of Pincodes in India

Consumers took the EMI route to fulfill their wishes

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An Amazon Prime Truck is on the Road in Virginia, transporting thousands of items ordered from online giant Amazon. (D Bekheet/VOA)

Aiming to gain a bigger pie of the $5 billion opportunity this festive season, Amazon.in on Friday said it received orders from 99.4 per cent of pincodes in India as over 65,000 sellers from more than 500 cities received orders in just five days of the first edition of its “Great Indian Festival” sale.

Nearly 15,000 sellers more than doubled the sales while millionaire sellers including crorepati sellers now exceed 21,000 sellers in the Great Indian Festival First Sale

Customers from over 15,000 pin codes joined Amazon Prime and Prime members can now be found in every nook and corner of the country.

The company said it witnessed over 88 per cent new customers from small towns.

“The first wave of the Great Indian Festival was our biggest celebration ever with Amazon.in. Orders from 99.4% pincodes, over 65,000 sellers from more than 500 cities receiving orders in just five days and customers from over 15,000 pin codes joining Prime,” said Amit Agarwal, Senior Vice President and Country Head, Amazon India.

According to market research firm Forrester, online retailers in India are expected to generate about $4.8 billion in sales from September 25 to October 29. About 80 per cent of these sales were to happen between September 29 and October 4.

In the smartphone category, there was 15 times growth led by brands like Samsung, OnePlus, Apple, Xiaomi and Vivo on Amazon.in.

“OnePlus recorded over Rs 700 crore in sales while Samsung saw a growth of 5 times compared to the Great Indian Festival 2018 led by stellar performance of the M Series and good demand for Samsung A series and Samsung Note 9,” said Amazon.in.

Amazon, online retailer, Drones
The Amazon warehouse in San Fernando de Henares is seen during a 3-day walkout to demand better wages and working conditions, on the outskirts of Madrid, Spain. VOA

The platform saw as many Apple iPhones flying off the shelves during this year’s sale period as compared to total year-to-date (YTD) sales.

Smart home Echo devices saw record 70 times growth — biggest sale ever for Amazon devices.

Large Appliances category saw an 8 times growth. Almost half of the sales came from lower tier towns powered by brands like Godrej, LG, Samsung and Whirlpool.

“We are excited to see that small businesses across India are embracing technology to find success with Amazon by serving customers with the largest selection of products at great value and convenience,” said Agarwal.

Amazon Fashion saw a 5 times jump — led by shoes with a 6 times increase followed by Apparel at 4 times which sold more than 1 million units within 24 hours of the sale going live.

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Consumers took the EMI route to fulfill their wishes.

“Number of customers shopping using EMIs was 1.5 times of Great Indian Festival 2018. New-to-credit customers shopping during Great Indian Festival grew 2 times over the event last year,” said Amazon.in. (IANS)

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Flipkart Brings First Nokia-branded Smart TV in India: Report

The visuals of the TV are bolstered with "MEMC" technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Flipkart on Thursday launched the Nokia Smart TV in India as part of their strategic partnership. Priced at Rs 41,999, the Nokia-branded smart TV is currently available in a 55-inch variant and features “Sound by JBL”.

The smart TV will be available on the e-commerce platform starting December 10 and the firm will expand the line up of 4K variants in the coming months.

“The acoustics of the Nokia Smart TV has been engineered by JBL, which will let customers experience clear vocal tones and minimal harmonic distortion. True to JBL’s brand recall, the Nokia Smart TV will also enjoy deep bass tones, typically popular with Indian audiences,” the company said in a statement.

Notably, this is the first time that JBL is extending its audio expertise in television space in India.

The TV is powered by 24 watt built-in speakers, “DTS TruSurround” and Dolby Audio to enhance the overall audio experience.

Flipkart will provide complete TV protection for Nokia-branded smart TVs, which is available at a launch price of Rs 999.

Flipkart, Nokia
Flipkart earlier entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. Wikimedia Commons

The programme gives consumers a coverage of three years against manufacturing defects and accidental damages, along with a guaranteed buyback value at the end of three years.

The Nokia Smart TV offers intelligent dimming that helps produce deeper blacks through accurate backlight control and a wide colour gamut.

It comes with the Android 9.0 Operating System (OS) that will allow users access a host of apps on the Android TV Play Store.

Also Read: Sony Unveils Alpha 9 II Camera in India for Rs 3,99,990

It sports a quad-core processor and 2.25GB RAM and 16GB ROM.

The visuals of the TV are bolstered with “MEMC” technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition. (IANS)