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Amazon, Toshiba Announce First Budget-friendly TV with Dolby Vision

The company has continued to iterate on the Fire TV software to embrace Alexa voice controls as well

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The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

E-commerce giant Amazon has announced the first budget-friendly Toshiba-branded 4K TV with built-in Fire TV software and Dolby Vision.

Up until now, the Dolby Vision — which is an HDR format that offers a wider colour palette and brighter highlights — has been widely available in premium-priced smart TVs, it is still trickling down to entry-level sets.

The Toshiba set would be available in 55-inch, 43-inch and 50-inch variants for $449.99, $329.99 and $379.99 respectively, The Verge reported on Thursday. The TVs would be available exclusively on Amazon and Best Buy stores.

The news comes as Amazon prepares to open an installation at the Dolby experiential space in New York City’s Soho neighbourhood where it would showcase theatre-like viewing experience with Dolby’s audio and visual technologies on recent Fire TV hardware.

TV
Smart televisions are becoming a popular trend.

Amazon’s Fire TV has over 34 million active monthly users and the company currently includes the Stick.

The Fire TV Stick 4K supports Dolby Vision, while the Cube offers Dolby Atmos audio but not the visual side, the report added.

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The company has continued to iterate on the Fire TV software to embrace Alexa voice controls as well.

The Fire TV Edition with Dolby Vision was a necessary step for Amazon to better square off with the line-up of Roku TVs on the market like TCL, which already offers Dolby Vision output, the report noted. (IANS)

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Amazon Brings Plug-in Smart Speaker ‘Echo Flex’ in India

As a limited period offer, customers can avail a Wipro smart LED bulb (9W) worth Rs 2,099 for no additional cost on the purchase of every Echo Flex on Amazon.in

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e-commerce
Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

Amazon on Wednesday introduced the Echo Flex, a plug-in smart speaker that saves on space by plugging directly into a standard electrical outlet, in India.

Available for Rs 2,999 in online pre-order mode, Echo Flex also has a built-in USB-A port so you can easily charge your phone or other devices, all while using only one outlet, the company said in a statement.

“We are happy to introduce Echo Flex for users in India to access Alexa even more conveniently now from any room in the house,” said Parag Gupta, Head of Amazon Devices.

“With its compact form, Echo Flex can be plugged in directly into an electrical socket to provide all the functionalities of an Echo device,” he added.

Amazon
Alexa and Fire TV devices are constantly improving over time and now on Monday Amazon announced that a user can connect their Echo devices with their Fire TV. Pixabay

Echo Flex works with devices such as smart lights and plugs from brands including Philips, SYSKA LED, Oakter, TP-Link and more.

Just like other Echo devices, users can connect Echo Flex to preferred speakers using Bluetooth or a 3.5 mm audio cable for a higher audio output.

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Echo Flex is available for pre-order starting today and will ship next month.

As a limited period offer, customers can avail a Wipro smart LED bulb (9W) worth Rs 2,099 for no additional cost on the purchase of every Echo Flex on Amazon.in. (IANS)

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