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Amazon, Toshiba Announce First Budget-friendly TV with Dolby Vision

The company has continued to iterate on the Fire TV software to embrace Alexa voice controls as well

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Google , US, Alexa, Amazon, Drones, e-commerce
The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

E-commerce giant Amazon has announced the first budget-friendly Toshiba-branded 4K TV with built-in Fire TV software and Dolby Vision.

Up until now, the Dolby Vision — which is an HDR format that offers a wider colour palette and brighter highlights — has been widely available in premium-priced smart TVs, it is still trickling down to entry-level sets.

The Toshiba set would be available in 55-inch, 43-inch and 50-inch variants for $449.99, $329.99 and $379.99 respectively, The Verge reported on Thursday. The TVs would be available exclusively on Amazon and Best Buy stores.

The news comes as Amazon prepares to open an installation at the Dolby experiential space in New York City’s Soho neighbourhood where it would showcase theatre-like viewing experience with Dolby’s audio and visual technologies on recent Fire TV hardware.

TV
Smart televisions are becoming a popular trend.

Amazon’s Fire TV has over 34 million active monthly users and the company currently includes the Stick.

The Fire TV Stick 4K supports Dolby Vision, while the Cube offers Dolby Atmos audio but not the visual side, the report added.

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The company has continued to iterate on the Fire TV software to embrace Alexa voice controls as well.

The Fire TV Edition with Dolby Vision was a necessary step for Amazon to better square off with the line-up of Roku TVs on the market like TCL, which already offers Dolby Vision output, the report noted. (IANS)

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Amazon Alexa May Come to Windows 10’s Lock Screen

Microsoft even started testing its first 2020 Windows 10 update ahead of “19H2” code and continues to issue builds to testers

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Amazon Alexa. Flickr
Amazon Alexa. Flickr

Tech giant Microsoft would allow Amazon’s voice assistant Alexa to activate on the lock screen in the next update to Windows 10.

Microsoft’s new update follows changes to Cortana in Windows 10, as it moves to a separate app in the Microsoft Store and away from the built-in search experience in the operating system, The Verge reported on Monday.

By putting Alexa on the lock screen, a Windows 10 PC would be an Alexa smart speaker even when the PC is in sleep mode.

Google , US, Alexa, Amazon, Drones, e-commerce
The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

The tech giant plans to implement these changes to Alexa in the code name “19H2” update which is expected to arrive in September.

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Microsoft and Amazon last year entered into a partnership to integrate Cortana and Alexa.

Microsoft even started testing its first 2020 Windows 10 update ahead of “19H2” code and continues to issue builds to testers. (IANS)