Wednesday June 26, 2019
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AMD’s New 16-Core CPU Takes Aim at PC Gamers, Throws Shade at Intel

The next generation enhancements promises a whole new experience for AAA and esports games

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AMD, Gaming, Processor
The generational gear shift based on AMD Radeon RX5700 series graphic cards and 3rd generation AMD Ryzen desktop processors. Pixabay

Gaming buffs had been waiting for this moment and chipmaker Advanced Micro Devices (AMD) has finally lifted the curtains to reveal six new CPUs, including the powerhouse world’s first 16 core Ryzen 9 3950X desk top processor promising to transform the graphic experience.

At the “next horizon gaming” event at E3 here on Monday, AMD president and CEO Lisa Su announced the generational gear shift based on AMD Radeon RX5700 series graphic cards and 3rd generation AMD Ryzen desktop processors.

Based on the Zen 2 microprocessor core and new RDNA gaming architecture, the next generation enhancements promises a whole new experience for AAA and esports games.

“We have made significant technology bets to push the envelope on high performance computing and give the gamers the hardware they need to power the experience they want,” said Su.

AMD, Gaming, Processor
Gaming buffs had been waiting for this moment and chipmaker Advanced Micro Devices (AMD) has finally lifted the curtains to reveal six new CPUs. Pixabay

AMD’s new processors promise super fast frame rates, realistic visuals and image quality to the games blurring the gaps with reality.

Apart from the CPUs, the entire gaming experience will undergo transformation with memory support, drivers and screens.

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The new line-up will be made available from July onwards and at a price less than the competing options. The flagship 16 core 32 thread Ryzen 9 3950 is priZed at $750. It has a huge 72 MB cache. (IANS)

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ASUS Eyes 50% Share in Gaming Laptop Market in India; Introduces Two New Laptop Models

The company said it is further expanding budget-friendly laptop

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ASUS, Gaming, Laptop
The company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent. Pixabay

In the era of smartphone gaming where the PC market is declining, Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of this year, a top company executive has said.

“We are already the number one gaming laptop brand in India. Last year, we had around 23 per cent market share in the gaming laptops division in the country and this year, in the first four months itself, we have reached 40 per cent market share,” Arnold Su, Head of consumer Notebooks and ROG Business, ASUS India told IANS.

In addition, the company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent by the end of 2019.

The company said it is further expanding budget-friendly laptop offerings with new affordable models of Vivobooks which were introduced last year targeting mid-ranged buyers.

ASUS, Gaming, Laptop
Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India. Pixabay

“We noticed that not everybody is able to afford the Rs 60,000 or Rs 70,000 premium laptops. This year, we launched the new generation of Vivobooks with which, we are expecting to grab a larger market share in India,” Su noted.

With gaming picking up as a profession in India, the company had previously said India has great potential ahead. In 2018, ASUS’s Republic of Gamers (ROG) was the most-searched gaming brand in India.

“Laptop gaming is growing but people who are interested in playing top-of-the-line games or like to compete with teammates and other players would only get that kind of gaming experience on PCs,” said Leila Lin, Country Product Manager, ASUS India.

ASUS said it is expanding its retail footprint in the country and opening between seven to 10 exclusive stores evey month. The company hopes to touch the 200 stores count by the end of year.

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“We want to make our gaming laptops accessible to customers everywhere. Right now, we have around 100 ASUS stores in India and we are working with all our channels like Amazon, Paytm, Chroma, Reliance and our own stores,” Su added.

ASUS has refreshed its Vivobook series with two new models — a 14-inch Vivobook X412 and a 15.6-inch Vivobook X512 — priced Rs 33,990 and Rs 34,990. (IANS)