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Amul, one of the most trusted dairy product brands by all levels of society in India. This trust has been built over decades purely based on the quality of the products. Founded in 1946, Amul is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), a cooperative body that comprises over 3.6 million milk producers of Gujarat today. It has not just won over the trust of its consumers but also of the local milk producers who before associating with Amul were exploited by traders and agents in the cities, as they were at their mercy as they had no other option than the milk being a perishable product. Thus Amul has enjoyed a long and ubiquitous presence in the hearts and minds of Indians.
Tribhuvandas Patel under the guidance of Sardar Vallabhbhai Patel was the founding chairman of the organization. The establishment of Amul played a profound role in contributing to India's 'white revolution'. It became a turning point in India's journey as a milk producer from a milk-deficient nation to the world's largest milk producer, even surpassing the USA in 1998. The successor of Tribhuvandas Patel, Dr Verghes Kurien, the founder-chairman of the GCMMF is credited for the success of Amul's marketing; he also came to be known as the father of the white revolution in India.
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Today, Amul employs more than 15 million milk producers in their approximately 144,500 dairy cooperative societies across India. Along with its 7200 exclusive parlours in India, Amul also has its establishment in over 50 countries. In 1999, Amul was awarded the "Best of All" Rajiv Gandhi National Quality Award " for maintaining the utmost level of quality in its plants. Amul even become the first Indian dairy firm to make a place in the global top 20 list released by Rabobank, a Dutch multinational banking and financial services company in 2020.
Amul is popular for its simple yet unique advertising that has been constant since its establishment. Amul's advertising mascot the "Amul Girl" hand-drawn cartoon of an Indian girl in a polka dot dress was made by Mr Sylvester Da Cunha. The brand has cleverly used the cartoon figure in its longest-running ad campaign, to instil an element of humour into its print ads. The Amul girl advertising campaign is often described as one of the best Indian advertising concepts. The Amul Girl even won the Guinness World Record for the longest-running advertisement campaign. The brand promotes all of its products under the same name –Amul, which leads to making its brand image stronger in the minds of its consumers. More brand visibility results in lesser marketing and advertising costs.
The company ensures that there is a product for each fragment of society to enjoy. Wikimedia CommonsWikimedia Commons
Amul is constantly working towards launching more innovative ideas in the market, be it making new products, creative marketing campaigns or challenging societal trends. It was the first-ever cooperative in the world to make skimmed milk powder from buffalo milk in the 1960s. What makes Amul such a strong, successful and trusted brand is not just its external structure with the consumers but also its internal three-tier cooperative structure which comprises of the village level that is affiliated with milk unions at the district level which in turn is federated to a milk federation at the state level.
ALSO READ: 15 amazing facts about Amul Butter Ads
It caters to the needs of all individual fragments in the society, from toddlers to kids to teenagers, men, and women, calorie-conscious, health-conscious, the company ensures that there is a product for each fragment to enjoy. Thus, it has built a strong brand association with its customers.
The cooperative has enabled farmers to be entrepreneurs of their produce and earn their living. The transparency of the organization ensures that there is no exploitation. In a true sense, Amul is a movement in itself that represents the economic freedom of the farmers.
Keywords: Amul, white revolution, branding, advertising, farmers, consumers
The Supreme Court on Tuesday agreed to examine a seeking direction to the Election Commission to de-register a political party, which fails to comply with the court's direction to disclose criminal antecedents of candidates fielded in polls. Advocate Ashwini Upadhyay requested a bench headed by Chief Justice N.V. Ramana and comprising Justices A.S. Bopanna and Hima Kohli to list the petition urgently, against the backdrop of the ongoing election process. He contended that nomination for the first phase of the Uttar Pradesh Assembly election has started, and the political parties and candidates are brazenly violating the top court judgments.
After briefly hearing Upadhyay, the bench said: "We will consider it... will give a date".
The plea argued that allowing criminals to stand for election threatens democracy and secularism. | Wikipedia
The plea claimed that the cause of action for filing the plea arose after the Samajwadi Party fielded alleged gangster Nahid Hasan from Kairana but neither published his criminal records in electronic, print and social media nor the reason for his selection within 48 hours. On February 13, last year, Shamli police imposed the Gangster Act on Nahid Hasan, who is a two-time MLA from Kairana. "He (Hasan) has multiple criminal cases and is the 'mastermind' behind the Hindu exodus from Kairana. There are many criminal cases including fraud and extortion, and he was declared a fugitive by Special MLA-MP Court," the plea said.
The plea argued that the consequences of permitting criminals to contest and become legislators are extremely serious for democracy and secularism. The plea sought a direction to the Election Commission to take steps to ensure that every political party publishes the details regarding criminal cases of each candidate along with the reason for such selection on the homepage of its official website in bold letters within 48 hours in the spirit of top court orders passed on September 25, 2018, and February 2, 2020. (IANS/ MBI)
(Keywords: uttar pradesh assembly election, hima kohli, justices a.s. bopanna, chief justice n.v. ramana, political party, election commission, the supreme court, tainted candidates, action, plea)
There will be no chief guest at the Republic Day parade this year also as the plan to host state heads of five Central Asian countries -- Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan -- seems to have been cancelled due to the Covid situation in India as well as in the respective nations. Though the Ministry of External Affairs is yet to confirm this officially.
If the guests arrive, then this would be the second time when India hosts a group of state heads as the chief guests on the Republic Day. In 2018, state heads of ASEAN countries graced the occasion with their presence. Apart from Kazakhstan, none of these countries' state heads had been invited as the chief guests on the Republic Day. In 2009, Kazakhstan's then president Nursultan Nazarbayev was the Chief Guest.
The Government of India is in no mood to take any risk to invite any foreign guest.Unsplash
As per sources, due to the corona situation, the Government of India is in no mood to take any risk to invite any foreign guest, so the plan seems to have been cancelled. Last year, British Prime minister Boris Johnson was invited for the same, but later cancelled due to rising corona cases in the UK.
In the past, there have been occasions when the Republic Day ceremony was celebrated without any foreign guest. In 1966, there was no foreign chief guest in the Republic Day parade ceremony as the then Prime Minister Lal Bahadur Shastri had passed away in Tashkent in January, and Indira Gandhi took oath as Prime Minister on January 24. (IANS/SP)
(Keywords : chief, guest, Republic Day, parade, India, January, pandemic, 2022, host, nation, guest, invite, foreign, occasion, presence, celebrate.)
A team of scientists from the Banaras Hindu University (BHU) have found a cure for those suffering from chronic wounds, particularly with diabetic foot ulcers. The team led by Prof Gopal Nath of the department of Microbiology, Institute of Medical Sciences, said that wounds that took months and years to heal, could now be cured in days or months. The findings of study have been published in the National Centre for Biotechnology Information, National Institutes of Health, US.
Prof Nath said that a wound is defined as a breach in the skin or body tissues due to injury. An acute wound is defined as a "recent break that is yet to progress through sequential stages of healing". The wounds where normal healing process is stalled due to underlying pathology (vascular and diabetes) or infection beyond three months is defined as chronic wound. While chronic wounds always get infected, the contaminated wounds are reasonably susceptible to infection.
A significant improvement could be achieved in the form of complete wound epithelization within a few weeks.Towfiqu barbhuiya / Unsplash
Infection with antibiotic-resistant bacteria and biofilm formation halt healing progress. These wounds cause significant psychological and physical morbidity. The traditional treatment strategies often succeed in healing wounds, he said adding that many wounds have been observed recalcitrant to them, leading to persistence and recurrent infections. Search for alternatives to antibiotics has now become a compulsion. Fortunately, bacteriophage therapy is a re-emerging solution to antibiotic-resistant bacteria.
Prof Nath's team carried out phage therapy of acute and chronic infected wounds in animals and clinical studies. It showed efficacy against Pseudomonas aeruginosa in a mice wound model. Furthermore, they evaluated the efficacy of phage cocktails in animal models' acute and chronic osteomyelitis caused by methicillin-resistant Staphylococcus aureus. They also observed biofilm eradication from K wire in rabbits' wound infection model. Clinical trials of phage therapy initiated by the BHU have reported the efficacy of topical phage in healing chronic wounds in three prospective exploratory studies and no adverse events mimicking the results in vivo animal models.
Scientists have found a cure for those suffering from diabetic foot ulcers. Unsplash
A clinical study by Gupta demonstrated the significant role of bacteriophage therapy in the chronic wounds associated with antibiotic-resistant bacteria. The study employed a total of twenty patients with chronic non-healing ulcers for more than six weeks duration. A significant improvement could be achieved in the form of complete wound epithelization within a few weeks. Another study, employing 48 patients having a minimum of one eligible full-thickness wound that did not heal in six weeks with convention wound management, showed the promising result, and significant improvement was observed in the wound healing.
The study projected that specific phage therapy is equally effective regardless of the diabetic or non-diabetic status of the patient though the healing was relatively delayed in diabetic patients. Another successful study has shown encouraging results on healing process of infected acute traumatic wounds. The average number of days required for complete granulation of wounds and attaining sterility and healing was half compared to conventional therapy. (IANS/SP)
(Keywords : scientists, cure, chronic, wound, suffer, ulcer, diabetes, healing, pathology, health, infection, bacteria, study, patient, therapy, successful.)
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