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PETA is a foreign non-governmental group that speaks out against animal cruelty in all other countries other than India. Wikimedia commons

BY- JAYA CHOUDHARY

A verbal spat has erupted between Amul and People for the Ethical Treatment of Animals (PETA) over the latter’s recommendation to convert to producing vegan milk. PETA wrote to Amul Managing Director R S Sodhi, urging the dairy cooperative organization to capitalize on the rapidly growing vegan food and milk sector. Amul is an Indian dairy cooperative organization administered by the Gujarat Co-operative Milk Marketing Federation Ltd, a pioneer in the dairy business in India.


PETA highlighted a 2018 research by a multinational food organization named Cargill in its letter to Sodhi, claiming that demand for dairy products throughout the world is declining because dairy is no longer regarded as a necessary element in a diet. According to PETA, multinational dairy businesses such as Nestle and Danone are acquiring holdings in nondairy milk manufacturing, thus Amul should consider expanding into vegan goods as well.

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According to PETA, multinational dairy businesses such as Nestle and Danone are acquiring holdings in nondairy milk manufacturing, thus Amul should consider expanding into vegan goods as well.

PETA’s idea, on the other hand, did not sit well with Amul. Responding to People for the Ethical Treatment of Animals India’s call to produce vegan milk, Amul Managing Director RS Sodhi showed concern about the jobs of the 10 crore farmers who rely on the cooperative dairy industry for a living.

“PETA wants Amul to grab the livelihood of 100 million poor farmers and hand over all resources developed in 75 years with farmers’ money to market genetically modified soya of rich MNC at exorbitant costs, which the common lower middle class cannot afford,” RS Sodhi stated. He further argued that plant-based milk is made from vegetable oil, to which chemicals such as stabilizers and emulsifiers are added. The vitamins in these products are also added in the form of chemicals.

Sodhi also posted a tweet from Ashwini Mahajan, national co-convener of Swadeshi Jagran Manch, in which she stated that these ideas might harm dairy farmers’ main source of income. Mahajan went on to say that eating is a personal choice for people, whether they choose to be vegan or continue using typical milk products. He also stated that PETA should first target meat-eaters.

Now, Amul’s vice-chairman, Valamji Humbal, has requested Prime Minister Narendra Modi to impose a ban on the NGO, claiming a variety of grounds ranging from it being “an attempt to undermine the Indian dairy sector,” which contributes significantly to GDP, to synthetic milk being a “foreign plot.”

ALSO READ: 15 amazing facts about Amul Butter Ads

It is important to note that PETA is a foreign non-governmental group that speaks out against animal cruelty in all other countries other than India. However, as soon as it enters India, both its attitude and goals take a swift turn. The latest dairy sector proposals are a prime example of this.

This hypocrisy is being cited because the organization openly provided suggestions to the milk business but remained silent on the issue of closing slaughterhouses. In 2017, eminent actress Shilpa Shetty Kundra, who received the ‘Hero to Animals’ award from PETA India, could be seen on YouTube cooking a Roast Turkey meal. It is this double standard that has been the cause of PETA’s disrepute in India for a long time.


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Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourised in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated

The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pak TV channels to stop airing what it calls indecency and intimacy in dramas, Samaa TV reported.

A notification issued by the authority states that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the "true picture of Pakistani society".

"PEMRA finally got something right: Intimacy and affection between married couples isn't 'true depiction of Pakistani society and must not be 'glamourized'. Our 'culture' is control, abuse, and violence, which we must jealously guard against the imposition of such alien values," said Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.

"Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourized in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated, as per the report.

The authority added that it has directed channels time and again to review content with "indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events".

Most complaints received by the PEMRA Call Centre during September concern drama serial "Juda Huay Kuch is Tarah", which created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it only turned out to be a family scheme after the full episode aired, but by that time criticism had mounted on HUM TV for using the themes of incest to drive the plot, the report said. (IANS/JB)

Keywords: Pakistan, Islam, Serials, Dramas, Culture, Teachings.


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Dozens of female high school and university students in Afghanistan have joined vocational centers to learn tailoring and cosmetology

Dozens of female high school and university students in Afghanistan have joined vocational centers to learn tailoring and cosmetology as the women and girls have been banned from school and university since the Taliban took over the country, Tolo News reported.

According to these girls, sitting at home is very difficult for them, therefore they are willing to learn a profession.

"It has been a couple of months that we are at home since schools and universities were closed. We have to learn a profession or a job because we can't sit like this at home," said Samira Sharifi, a student.

"I want to learn a profession for my future to help my family, we want our schools to be opened so that we can carry on with our education," said Mahnaz Ghulami, a student.

Most of the trainees in the vocational centres are students of high schools and universities.

After the closure of high schools and universities across Afghanistan, Herat female students have started gaining vocational training in the province.

"We have decided to learn tailoring along with our education," said Shaqaiq Ganji, a student.

"It's necessary for every woman to learn tailoring to help her family and her husband, especially in this bad economic situation," said Laili Sofizada, a teacher.

Due to the closure of schools and universities, the number of students in vocational centers doubled compared to recent years, the report added.

"Our classes had the capacity of 20 to 25 students but we increased it to 45 students, because most of the students have lost their spirit, and their schools and universities have closed," said Fatima Tokhi, director of technical and professional affairs at the Herat department of labour and social affairs.

The Labour and Social Affairs department of Herat said the department is working to provide more opportunities for Herat girls and women to learn vocational training.

"The art and professional sector and the kindergarten departments have started their activities, we support them and supervise their activities," said Mulla Mohammad Sabit, head of the labour and social affairs of Herat.

During the past two months, most of the women and girls who worked in state and private institutions lost their jobs and are trying to learn handicrafts and vocational training. (IANS/JB)


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Prime Minister launched Pradhan Mantri Atmanirbhar Swasth Bharat Yojana (PMASBY) from his parliamentary constituency of Varanasi

Prime Minister Narendra Modi on Monday launched the Pradhan Mantri Atmanirbhar Swasth Bharat Yojana (PMASBY) from his parliamentary constituency of Varanasi which will be one of the largest pan-India schemes to strengthen healthcare infrastructure.

The Prime Minister said that the scheme, estimated to cost Rs 64,000 crore, would make the health infrastructure self-reliant.

"Aarogya concept is needed in everyone's life. We should invest the maximum in physical and mental wellness but, sadly this was not done in the post-Independence period. Due attention was not paid and those who were in power, kept the healthcare system deprived and lacking," he said.

Modi said that the middle-class groups and the poor were the worst sufferers in the absence of adequate facilities at the grassroots level.

"This mission will solve these problems. We are focusing on hill states like Uttarakhand and Himanchal Pradesh and also the northeast. We will address the gaps," he said.

The Prime Minister said that special attention would be laid on early detection and 125 districts will have referral facilities.

Secondly, testing would also be stepped up and 730 districts will get integrated testing laboratories.

He said that research centres will also be upgraded and four new National Institute of Virology units would be set up so that the country can be ready to deal with new viral issues and the pandemic.

He said that as the health infrastructure developed, it would generate new employment opportunities too.

The Prime Minister also announced new development projects worth Rs 5,200 crore for Varanasi.

He said that in the past seven years, Kashi had undergone a change with the building of roads, ghats, bridges, parking lots, and cleaning of the Ganga and Varuna rivers.

"This could have been done earlier but the previous governments lacked political will," he said. (IANS/JB)


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