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An Easy Guide on how US Companies can Enter Indian Markets

Wholly owned subsidiaries are fastest and cheapest entry strategy into India

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Foreign Companies
Wholly owned subsidiary is the cheapest and fastest entry strategy into India. Wikimedia
  • It is fairly simple for foreign nationals to establish a company in India 
  • The entry strategy of wholly owned subsidiary or joint venture is the quickest and cheapest approach that foreign nations/ corporate entities can take
  • Here is a guide on how to go about and all that you will need to set up a company in India

August 30, 2017: India, one of the fastest growing economies in the world, attracts a number of business opportunities and investments from abroad. Each year, more Foreign Direct Investments have been flowing into India. With a population of over 1.2 billion, the labor, as well as market, is a great option for companies to expand.

It is often asked how a company based in the US or elsewhere can enter Indian markets and what should be the entry strategy. For example, we have seen our friends in USA asking: “How to register a USA company in India?” or “how to register a company in India from USA?”.

This article will tell you all that you should know to register your company in India.

There are two approaches for the entry into Indian market:

1. Register the company in India itself. This is by far the easiest and fastest entry strategy into India. Most foreign companies prefer to go with this approach. Up to 100% of foreign direct investment into a limited company and/ or private limited company does not require any permission from the central government. It is an automatic route. So clearly, the cheapest and fastest method for foreign nationals’ companies to enter India is to establish the company as either a joint venture or to incorporate it as wholly owned subsidiary.

What is a wholly owned subsidiary? It requires 100% of the shares of one company being owned by another company. For instance, if ABC company owns all the shares of XYZ company, then XYZ company becomes a wholly owned subsidiary of ABC company. To incorporate a wholly owned subsidiary, it is important that the full FDI is permitted inside the country, something that works only in automatic route mentioned above.

2. Establishing Branch/ Liaison Office. This method is not a frequently used entry strategy, mainly because the Project/ Liaison Office requires the approval of the RBI and/ or government, thus, increasing the cost and time invested as compared to the registration of the company in India itself. Important to note here is that a branch office or liaison office cannot be opened by a foreign national, restricting this option only to foreign companies.

What are the minimum requirements for starting a company in India? 

Minimum requirements for establishing a company in India are Two Directors, Two shareholders, and an Indian address. Minimum of two directors and two shareholders are required for starting a company in India. The directors should be persons whereas the shareholders can also be another corporate entity. It should also be ensured that any one of the directors should be both, an Indian national and an Indian resident.

The Indian address serves as the address to the registered office for the company. The legal jurisdiction will be applicable on the company of the city where the address is mentioned. India’s major metro cities like Mumbai, Bangalore, Delhi, Chennai are mostly opted by foreign companies to register their company offices.

Most foreign companies preferred the sort of legal entity structure wherein there are three directors. Out of these three, one is an Indian resident while the other two can be foreign nationals. This way, foreign nationals/ companies can own 100% shares as there are no minimum requirements for Indian residents’ shareholding.

What are the documents required for starting a company in India?

Foreign nationals serving as Directors of the company that is being established in India, have to submit copies of their passports and the address proof (such as Bank Statement, Driving license, etc.). The copy of these original documents has to be notarized by home country’s notary.

If a corporate company is becoming the shareholder, the Board Resolution that authorized the investment into the Indian company would also be needed. Additionally, the corporate entity’s certificate of incorporation is also required.

Fortunately, the presence of the foreign national in India is not required during this process, making it hassle-free.

What is the Incorporation Process? 

  • The two foreign nationals serving as Directors of the company must apply for Digital Signature Certificate (DSC). Also, all the directors of the company must apply for Director’s Identification Number (DIN).
  • In form INC-1, the application for the name of the company is required by the applicant.
  • When the Registar of Companies (ROC) has approved name of the company, the applicant is to file form INC-7 (Incorporation of Company), DIR-12 (The details of the appointed Directors), INC-22 (Change of address of the registered office).
  • Once the documents have been submitted, the ROC fees and stamp duty has to be paid online.
  • The ROC then verifies all the forms. For full satisfaction, it may ask to make some changes. Finally, the Certification of Incorporation is mailed.

The wholly owned subsidiary approach has been tried, tested and succeeded on numerous occasions.


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Tech Giant Apple’s Mac Desktop Registers Record Growth in Indian Market

India is back on Apple's growth trajectory after some dull quarters in the past

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Mac Desktop
With promotions such as "back to school" targeting students, as well as attractive financing schemes, Apple has been able to attract many first time buyers contributing to a significant revenue boost, Especially with Mac Desktop Sales. Pixabay

Not iPhones, iPads or Apple Watches but it was Mac desktop that helped Apple register record growth in the India market in its fiscal Q4 quarter (July-September period).

The company generated an all-time revenue record for the Mac desktops in the reported quarter in the country, it announced on Wednesday.

“Despite the tough compare, we generated an all-time revenue record for Mac in the US and in India and a fourth quarter revenue record in Japan,” Luca Maestri, Senior Vice President and Chief Financial Officer, told analysts over the earnings call.

“More than half of the customers purchasing Macs during the quarter were new to Mac, and the active installed base of Macs again reached a new all-time high,” he added.

India is back on Apple’s growth trajectory after some dull quarters in the past.

“At a country level, we established new Q4 records in many major developed and emerging markets, including India,” the Apple CFO added.

According to Prabhu Ram, Head, Industry Intelligence Group (IIG) at market research firm CMR, Macs have been the gold standard for productivity.

“The Apple machines have a high aspirational value attached to them, with an appeal transcending from college students to working professionals in an always-on workplace. With high-consumer loyalty, the Mac appeal can be traced to pricing, performance as well as device longevity,” Ram told IANS.

Mac Desktop
Not iPhones, iPads or Apple Watches but it was Mac desktop that helped Apple register record growth in the India market in its fiscal Q4 quarter (July-September period). Pixabay

With promotions such as “back to school” targeting students, as well as attractive financing schemes, Apple has been able to attract many first time buyers, contributing to a significant revenue boost, Ram added.

According to Counterpoint Research, Apple made an entry into the top 10 smartphone brands in July-September period due to price cuts on XR along with good demand for its iPhone 11.

The growth in the July-September quarter is set to get even bigger in the October-December period as iPhone 11 series has witnessed stupendous response from the Indian buyers.

In a big impetus for its India manufacturing dream, Apple has begun production of its highly successful iPhone XR at its supplier Foxconn’s facility in Sriperumbudur, Chennai.

Apple iPhone shipments grew 19 percent (YoY) in India in its last reported quarter. Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.

Mac Desktop
More than half of the customers purchasing Macs during the quarter were new to Mac, and the active installed base of Mac Desktop again reached a new all-time high. Pixabay

Apple in August said it looks forward to welcoming customers at its first branded retail store in India soon.

During the earnings call on Wednesday, Cook said: “The ECG app now available in 32 markets including India has become a widely celebrated illustration of Apple’s commitment to your health giving users the ability to document and monitor the functioning of their heart and provide critical data to their doctors.

ALSO READ: Report Says, Binge Watching for Indians is 8 Hours a Week

For Cook, India has been a very important market in the long-term. (IANS)