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Android Outpaces iOS In Smartphone Loyalty: Report

iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since

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Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Pixabay
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  • Android has more loyal users than iOS
  • The loyalty is at an all-time high
  • The highest loyalty rate is 91%

Android continues to have more loyal users than the ones using the iOS Operating System (iOS), a new report by Consumer Intelligence Research Partners (CIRP) said on Friday.

“Loyalty for both Android and iOS increased in 2015 and into 2016, when it levelled off for both Operating Systems,” Mike Levin, Partner and Co-Founder of CIRP, was quoted as saying by MacRumors.

Android
91 is the highest ever loyalty rate achieved by any OS. Pixabay

Android OS saw a 91 percent loyalty rate in 2017 compared to 86 percent for iOS, with loyalty rates for the two Operating Systems remaining largely steady since early 2016.

“Loyalty is also as high as we’ve ever seen, really from 85-90 per cent at any given point. With only two mobile Operating Systems at this point, it appears users now pick one, learn it, invest in apps and storage and stick with it,” Levin added.

The report is based on quarterly surveys with a sample of 500 subjects each.

Also Read: Apple fans finding iPhone X ‘too expensive’ for upgrade

Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent.

Both Google and Apple have now become focused on services as they try to extract larger revenues from their respective user bases, according to TechCrunch.

Android has more loyal users that iOS.
iOS loyalty rate has decreased through the years here its counterpart’s has only increased.

OS loyalty for the year was measured by the percentage of customers that remained with each OS when activating a new phone over the 12 months ending in December 2017.

iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since.

Meanwhile, the iPhone maker has been regularly aiming to lure Android users to iOS through trade-in options and a “Switch” website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones, according to CIRP. IANS

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EU Prepares to hit Google with Record Fine in Android Monopoly Case

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers

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Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers.
Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers. Pixabay

Google will be hit with a record European Union (EU) fine for using its Android smartphone system to fortify its search empire.

The fine — likely to be handed down on Tuesday or Wednesday — is expected to eclipse the 2.1 bn pound monopoly abuse penalty Google paid last year over its internet shopping business, and escalates the war between Silicon Valley and Brussels, The Telegraph reported on Saturday.

The European Commission’s competition chief Margrethe Vestager has been investigating Google for three years over complaints the company illegally forces smartphone manufacturers to install its apps.

It gives its Android software to phone manufacturers for free, but binds them to “exclusivity agreements” that force them to install Google’s web browser and search engine if they use the Google Play app store, the report said.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet's annual turnover, or 9.5 bn euro (8.4 bn pound)
The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound). Pixabay

Opponents claim that this constitutes abuse of Android’s 74 per cent share of the European smartphone market and harms rival search engines and browsers.

Meanwhile, Google insists the agreements allow Android to remain free to manufacturers and help them compete against Apple.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound).

Also Read: Google Rolls Out ‘Morse Code’ Support on Gboard for iOS

Although it is not expected to use the full extent of its powers, the fine is likely to be higher than the 2.4 bn euros Google was ordered to pay in June last year over claims it stuffed search results with its own shopping adverts, squeezing out price comparison services.

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers. This could mean more Android phones being sold without Google software installed, potentially boosting rival search engines and web browsers such as Microsoft’s Bing or Firefox. (IANS)