Tuesday November 20, 2018
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Android Outpaces iOS In Smartphone Loyalty: Report

iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since

Top apps using Siri Shortcuts to make daily tasks easier: Apple. Pixabay
  • Android has more loyal users than iOS
  • The loyalty is at an all-time high
  • The highest loyalty rate is 91%

Android continues to have more loyal users than the ones using the iOS Operating System (iOS), a new report by Consumer Intelligence Research Partners (CIRP) said on Friday.

“Loyalty for both Android and iOS increased in 2015 and into 2016, when it levelled off for both Operating Systems,” Mike Levin, Partner and Co-Founder of CIRP, was quoted as saying by MacRumors.

91 is the highest ever loyalty rate achieved by any OS. Pixabay

Android OS saw a 91 percent loyalty rate in 2017 compared to 86 percent for iOS, with loyalty rates for the two Operating Systems remaining largely steady since early 2016.

“Loyalty is also as high as we’ve ever seen, really from 85-90 per cent at any given point. With only two mobile Operating Systems at this point, it appears users now pick one, learn it, invest in apps and storage and stick with it,” Levin added.

The report is based on quarterly surveys with a sample of 500 subjects each.

Also Read: Apple fans finding iPhone X ‘too expensive’ for upgrade

Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent.

Both Google and Apple have now become focused on services as they try to extract larger revenues from their respective user bases, according to TechCrunch.

Android has more loyal users that iOS.
iOS loyalty rate has decreased through the years here its counterpart’s has only increased.

OS loyalty for the year was measured by the percentage of customers that remained with each OS when activating a new phone over the 12 months ending in December 2017.

iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since.

Meanwhile, the iPhone maker has been regularly aiming to lure Android users to iOS through trade-in options and a “Switch” website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones, according to CIRP. IANS

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Next Story

Twitter Rolls out Update For iOS Users

Twitter has also considering an edit functionality

Twitter rolling out updated search tab for iOS users. Pixabay

Twitter is rolling out an update for iOS users in the US where they can see tweets they care about the most in the search tab via new “sections”.

Currently, the Twitter search tab in the iOS app offers a vertically scrolling list of trending topics.

The users can now move horizontally to view the top news and tweets.

“We added sections so it’s easier for you to see the Tweets you care about the most, starting today in the US,” the company tweeted late on Wednesday.

Twitter, India
Twitter on a smartphone device. Pixabay

Twitter has also considering an edit functionality.

Its CEO and co-founder Jack Dorsey, who is in India this week, said on November 12 that the micro-blogging platform has been considering edit button for quite some time but did not reveal any specific timeline.

Also Read- We Disagree with Apple But Android Use Purely on Merit: Facebook

“A lot of people want the edit button because they want to quickly fix a mistake they made. Like a misspelling or tweeting the wrong URL. That’s a lot more achievable than allowing people to edit any tweet all the way back in time,” Dorsey told the gathering at IIT-Delhi. (IANS)