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Android Outpaces iOS In Smartphone Loyalty: Report

iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since

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Apple
Top apps using Siri Shortcuts to make daily tasks easier: Apple. Pixabay
  • Android has more loyal users than iOS
  • The loyalty is at an all-time high
  • The highest loyalty rate is 91%

Android continues to have more loyal users than the ones using the iOS Operating System (iOS), a new report by Consumer Intelligence Research Partners (CIRP) said on Friday.

“Loyalty for both Android and iOS increased in 2015 and into 2016, when it levelled off for both Operating Systems,” Mike Levin, Partner and Co-Founder of CIRP, was quoted as saying by MacRumors.

Android
91 is the highest ever loyalty rate achieved by any OS. Pixabay

Android OS saw a 91 percent loyalty rate in 2017 compared to 86 percent for iOS, with loyalty rates for the two Operating Systems remaining largely steady since early 2016.

“Loyalty is also as high as we’ve ever seen, really from 85-90 per cent at any given point. With only two mobile Operating Systems at this point, it appears users now pick one, learn it, invest in apps and storage and stick with it,” Levin added.

The report is based on quarterly surveys with a sample of 500 subjects each.

Also Read: Apple fans finding iPhone X ‘too expensive’ for upgrade

Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent.

Both Google and Apple have now become focused on services as they try to extract larger revenues from their respective user bases, according to TechCrunch.

Android has more loyal users that iOS.
iOS loyalty rate has decreased through the years here its counterpart’s has only increased.

OS loyalty for the year was measured by the percentage of customers that remained with each OS when activating a new phone over the 12 months ending in December 2017.

iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since.

Meanwhile, the iPhone maker has been regularly aiming to lure Android users to iOS through trade-in options and a “Switch” website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones, according to CIRP. IANS

Next Story

Colour Holi Snaps with Next-Gen iPhone, iOS Apps

There are other apps to add colour to your videos like Vizmato (only local app), kirakira+ and Glitche

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The colourful festival of India
The colourful festival of India "Holi" celebrations at Vrindavan. Wikipedia.

With Holi round the corner, which premium smartphone will help you capture those colourful moments?

According to New Delhi-based photographer Prashanth Vishwanathan, when it comes to clicking a perfect Holi snap, the cameras in both iPhone XS and iPhone XS Max have an upper hand among the premium smartphones in India where Apple, Samsung, Google Pixel and Huawei devices jostle for space.

“Both Apple devices have a dual 12MP camera set up, offering a wide-angle and a telephoto lens. Using the iPhone XS is incredibly simple, with a pretty basic native camera app,” Vishwanathan told IANS.

Water splash and throwing Holi colour powder are best shot on “Slo-mo” video.

“Slo-mo looks great when the phone is placed on an even surface and is stationary. This trick would also avoid the focus point from shifting,” he added.

Holi Celebration. Wikimedia

Videos look best when the camera is stable or mounted over a tripod or in an even surface. “Use a gimbal to stabilise your videos and give that cinematic feel,” said Vishwanathan.

In case one needs to capture quick movement, the burst mode is amazing as it captures sudden movement like a lighting or colour burst.

Also Read- NASA Probe Makes New Discoveries on Asteroid Bennu

There are some photo-editing apps on Apple App Store like Halide, Enlight (Apple Design Award Winner of 2017), Adobe Lightroom, VSCO, Afterlight 2 and Prisma that come handy.

There are other apps to add colour to your videos like Vizmato (only local app), kirakira+ and Glitche. (IANS)