Wednesday September 18, 2019
Home Lead Story Anonymous Ads...

Anonymous Ads on Facebook Influenced 10 Million British Voters

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election

0
//
Fake News, Facebook, dating
Intel, Facebook working on cheaper AI chip. VOA

An anonymous political campaign on Facebook has reached nearly 10 million voters, asking them via advertisements to oppose British Prime Minister Theresa May’s Brexit deal, the media reported on Saturday.

According to The Guardian, it was discovered by the digital campaign group 89up, which shared the details with the Department for Digital, Culture, Media and Sport’s (DCMS) panel into fake news.

“In adverts micro-targeted to individual constituencies, voters are exhorted to tell your local MP to bin Chequers,” said the report.

“This advertising is designed to specifically influence MPs,” 89up said.

All that is known about the campaign is what can be found on its website, Twitter and Facebook accounts.

“Going by the name Mainstream Network, the group writes and publishes news stories on its website with an almost exclusively pro-Brexit slant, shared on its social media accounts,” the report added.

Facebook, spam
Anonymous Facebook ads urged nearly 10 mn British voters to oppose Brexit. IANS

“Over the last couple of weeks, I received a flood of about 50 emails – some quite abusive – urging me to ‘chuck Chequers’ and vote for out-and-out Brexit,” Labour MP Paul Farrelly was quoted as saying

The news comes at a time when Facebook is reeling under a couple of massive data breaches including the Cambridge Analytica scandal that impacted 87 million users earlier this year.

Facebook says it has set a goal of bringing a transparency feature for political ads — now available in the US and Brazil — to the UK and India by March 2019.

You May Also Like to Read About- A Significant Find By Archaeologists Hint At Piranha Like Fish In Jurassic Era

With the new ad architecture in place, people would be able to see who paid for a particular political ad.

Facebook has also set up a War Room to reduce the spread of potentially harmful content.

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election. (IANS)

Next Story

Facebook Announces Some New Features to its Video Capabilities

For page administrators, the social media giant is adding two new metrics to the Creator Studio, which lets seeing how many watched at least 60 seconds of a Party video

0
facebook, instant games
FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Aimed at video creators and publishers, Facebook has announced some new features to its video capabilities and now publishers will have more tools to use with its Watch Party and Creator Studio tools.

The social networking giant made the announcement during a session at the International Broadcasting Convention (IBC) taking place here.

For Live Videos, the company will expand the features available to Facebook Pages to encourage live broadcasting by professionals on its social network. It will be easier to simulate and test broadcasts with Live API, which can be now restricted to that page’s team, including administrators and editors, 9to5Mac reported on Monday.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

For page administrators, the social media giant is adding two new metrics to the Creator Studio, which lets seeing how many watched at least 60 seconds of a Party video.

Also Read: Zomato Delivery Executives in Bengaluru, Mumbai Protest as Company Claims Efficiency

In terms of live video, Facebook says it listened to feedback from those who have been broadcasting live on its platform, and is now rolling out several highly requested features to Facebook Pages (not Profiles), according to TechCrunch. (IANS)