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Anonymous Ads on Facebook Influenced 10 Million British Voters

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election

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Fake News, Facebook, dating
Intel, Facebook working on cheaper AI chip. VOA

An anonymous political campaign on Facebook has reached nearly 10 million voters, asking them via advertisements to oppose British Prime Minister Theresa May’s Brexit deal, the media reported on Saturday.

According to The Guardian, it was discovered by the digital campaign group 89up, which shared the details with the Department for Digital, Culture, Media and Sport’s (DCMS) panel into fake news.

“In adverts micro-targeted to individual constituencies, voters are exhorted to tell your local MP to bin Chequers,” said the report.

“This advertising is designed to specifically influence MPs,” 89up said.

All that is known about the campaign is what can be found on its website, Twitter and Facebook accounts.

“Going by the name Mainstream Network, the group writes and publishes news stories on its website with an almost exclusively pro-Brexit slant, shared on its social media accounts,” the report added.

Facebook, spam
Anonymous Facebook ads urged nearly 10 mn British voters to oppose Brexit. IANS

“Over the last couple of weeks, I received a flood of about 50 emails – some quite abusive – urging me to ‘chuck Chequers’ and vote for out-and-out Brexit,” Labour MP Paul Farrelly was quoted as saying

The news comes at a time when Facebook is reeling under a couple of massive data breaches including the Cambridge Analytica scandal that impacted 87 million users earlier this year.

Facebook says it has set a goal of bringing a transparency feature for political ads — now available in the US and Brazil — to the UK and India by March 2019.

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With the new ad architecture in place, people would be able to see who paid for a particular political ad.

Facebook has also set up a War Room to reduce the spread of potentially harmful content.

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election. (IANS)

Next Story

Mass Shooting in New Zealand: Facebook Still Working to Remove All Videos

The attack came during Friday prayers when the Al Noor Mosque and the nearby Linwood Mosque were filled with hundreds of worshippers. The victims of Friday's shooting included immigrants from Jordan, Saudi Arabia, Turkey, Indonesia and Malaysia.

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Facebook
The logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square, In this March 29, 2018. VOA

Facebook is continuing to work to remove all video of the mass shooting in New Zealand which the perpetrator livestreamed Friday, the company said Sunday.

“We will continue working directly with New Zealand Police as their response and investigation continues,” Mia Garlick of Facebook New Zealand said in a statement Sunday.

Garlick said that the company is currently working to remove even edited versions of the original video which do not contain graphic content, “Out of respect for the people affected by this tragedy and the concerns of local authorities.”

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Facebook’s most recent comments follow criticism of the platform after the shooter not only livestreamed the 17 graphic minutes of his rampage, using a camera mounted on his helmet, but also had posted a 74-page white supremacist manifesto on Facebook. Pixabay

In the 24 hours following the mass shooting, which left 50 people dead, Facebook removed 1.5 million videos of the attack, of which 1.2 million were blocked at upload, the company said.

Facebook’s most recent comments follow criticism of the platform after the shooter not only livestreamed the 17 graphic minutes of his rampage, using a camera mounted on his helmet, but also had posted a 74-page white supremacist manifesto on Facebook.

Earlier Sunday, New Zealand’s Prime Minister Jacinda Ardern told a news conference that there were “further questions to be answered” by Facebook and other social media platforms.

FILE - New Zealand's Prime Minister Jacinda Ardern speaks on live television following fatal shootings at two mosques in central Christchurch, New Zealand, March 15, 2019.
New Zealand’s Prime Minister Jacinda Ardern speaks on live television following fatal shootings at two mosques in central Christchurch, New Zealand, March 15, 2019. VOA

“We did as much as we could to remove or seek to have removed some of the footage that was being circulated in the aftermath of this terrorist attack. Ultimately, though, it has been up to those platforms to facilitate their removal and support their removal,” she said.

The attack came during Friday prayers when the Al Noor Mosque and the nearby Linwood Mosque were filled with hundreds of worshippers. The victims of Friday’s shooting included immigrants from Jordan, Saudi Arabia, Turkey, Indonesia and Malaysia. (VOA)