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Anushka Sharma (Wikimedia Commons)

Indian premium leggings brand Softline Leggings has roped in actress Anushka Sharma as its ambassador.

Softline leggings is from the house of Rupa & Company Limited — a knitwear organisation.


With its new mantra, ‘Effortless You’, the brand aims to reach out to young women who are comfortable in their own skin and live life on their terms, effortlessly.


Anushka to front ads of premium leggings brand. Wikimedia Commons

“The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning,” Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said in a statement.

Also Read- Triple Talaq Now Banned In India

Anushka Sharma is happy to be associated with Softline Leggings as it “connects with young adults who want to be comfortable in whatever they do or wear”. (IANS)


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